Tom Coburn is the CEO and Co-Founder of Jebbit shares how his startup has succeeded through 10+ years of digital changes.

Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.

Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts.

He explains that companies' podcasts don't have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast.

While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message.

When beginning a podcast, you should consider two key questions:

Who is it for and how does it help?

🧃 Full Episode: http://bit.ly/3K62KcS

Jonathan Gandolf talks about being a fearless leader in the face of uncertainty during the Silicon Valley Bank disaster.

Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.

Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term "product market fit."

Janet Granger is the CEO of Marketing Career Mentor, providing online mentoring and community to early career marketers.

She gives young professionals the knowledge she wishes she had earlier on in her marketing career.

Brett and Janet define professional development, discuss the role of content in professional development, and identify common qualities of young professionals.

Her new book, OK Boomer! Revelations of a Baby Boomer Working With Millennials, explores age gaps and digital divide in the workplace.

Adam Goyette is the Founder at Curdis.co, advising B2B SasS startups to help them stand out and cut through the noise. He previously oversaw marketing initiatives at G2 and HelpScout, where he employed unique and creative strategies to accelerate their growth. Brett and Adam discuss tactics for distinguishing yourself from competition, gaining internal buy-in, and the importance of taking risks in marketing.

Sam Senior is the CEO and Co-Founder at TestBox, a software evaluation platform to test and compare software before you buy.

TestBox is going a step further of un-gating content and un-gating products as well.

The success of TestBox is evidence that customers are tired of dealing with pushy salespeople, jumping through hoops, and being bombarded with marketing.

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for B2B and SaaS companies who are serious about growth. Ali is the host of HubSpot Hack, a popular YouTube channel with HubSpot tutorial videos. Ali and Brett talk about the role of marketing leaders, founders, and CEOs in the creation and distribution of content. Ali chooses to be the company's face and personality because, as she explains, trust and personality are what distinguishes businesses.