You don’t have a marketing problem, you don’t have a sales problem, you don’t have a CS problem…You have a GTM problem.
GTM partners and the NYC GTM community gathered to solve the 15 problems we are all facing. This playlist is a collection of the best content and resources from the GTM Partners Roadshow New York City 2023.
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The GTM Operating System is an 8-pillar framework that provides organizations with clarity and alignment in their strategic planning and execution process. This report includes an overview of the OS as well as details on what each pillar includes.
Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?
According to Forrester's research, 90% of sales and marketing professionals say they are misaligned on strategy, process, content, and culture. And 98% and 97% of sellers and marketers, respectively, think this poor alignment negatively impacts the business and the customer.
Read the findings from Summer 2023 edition of GTM Partners' Macro Economic Impact study, including: 1) the impact of AI on GTM 2) layoffs and cutbacks continue 3) macro-economic trends 4) efficient growth trends and benchmarks 5) GTM buyer trends 6) recommendations to navigate GTM growth. This report produced in conjunction with G2 and Bombora.
The 2023 Emerging Tech Report by GTM Partners is the first of its kind. GTM Partners, a data-driven Go-to-Market analyst firm, is highlighting 15 up-and-coming technology vendors that help GTM teams succeed.
A comprehensive guide to the GTM covering all the basics - the 7 GTM Motions, the composition of an ideal GTM team, the GTM Operating System and much more. It gives an end-to-end idea about what the GTM process is all about.
However, embarking on this journey requires careful consideration and strategic planning.
The world's attention has been taken over by AI--and PathFactory is on the forefront of the content AI revolution.
Every lead gen strategy could use some spicing up. Here are eight strategy ideas with examples, tips, and a suggested tool for each that helps you succeed.
Read this third-party-validated ROI study to learn how Insightly helped customers improve revenue 242%, grew installations 360% in 3 months, and helped onboard 6,000 new customers.
Read a third-party, data-validated, analyst perspective on how Openprise 1) offers comprehensive, dynamic campaign attribution and ROI reporting 2) provides fast speed-to-lead through flexible, automated processes across all funnels and 3) scales up the Ops team's ability to respond to organizational changes in any business climate. Customers report results like a 38% increase in win rate, 79% reduction in unqualified leads, 25% increase in sales efficiency, and 3 million fully automated leads per year.
