In collaboration with Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, we’ve created a playlist to give your Go-To-Market Strategy…The Juice.
Sangram has released his third book – MOVE: The 4-Question Go-To-Market Framework.
See how Sangram unpacks GTM strategy and how it aligns with Content Marketing in these resources.
Buy the book here: https://amzn.to/3lQHREK
All book proceeds are being donated to New Story.
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Why do GREAT companies fail?
Option A: Lack of vision
Option B: Lack of great talent
Option C: Lack of GTM Maturity
The correct answer is C - because a great company typically creates and attracts vision-believing talented people but seldom lack the discipline to create a go-to-market (GTM) process that will help them transition from a problem - to - product - to - platform company.
Well, that's what Sangram's new book - MOVE - the 4-question GTM framework outlines and I hope it serves you and your organization to reach new heights.
Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-ToMarket Framework, and explains the MOVE framework and the 3 P's (problem-market fit, productmarket fit, platform-market fit).
The launch of a company is a big deal, but if preparation hasn't been taken to build momentum up to that launch, you're wasting valuable time. Think of every musical artist that leaked a few songs to hype up their upcoming album.
Jonathan Gandolf, Co-Founder & CEO, and Brett McGrath, VP of Marketing of The Juice, join the show to discuss why launch should never be just a one-day event.
Jonathan and Brett cover:
Building momentum to the launch
Buying the company, not the product
Discussing the vision for the launch
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.
The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your message? Listening to your audience and letting them define your message is the best way to reflect their needs.
We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about early initiatives in creating the brand message and best practices for finding that message.
Jonathan covers:
100 conversations w/ 100 marketers
Team building's influence on pivoting the message
Sticking w/ a consistent message
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.
Sangram Vajre sat down with Kristian Andersen for an interview unpacking themes from his latest book on go-to-market strategy.
A Timeline to Go-to-Market Success with ABM Webinar
We are on a mission to provide value to B2B content marketers abound. Rewind the VHS version of your content strategy. Let us help you deliver the Netflix experience.
We are on a mission to provide value to B2B content marketers abound. Rewind the VHS version of your content strategy. Let us help you deliver the Netflix experience.
When it comes to advising the High Alpha portfolio, messaging and positioning are the most requested topics. Why? Read more to find out.
In the early stages of company growth, it might feel like your attention is being pulled in a million different directions; but don't let that distract you from the benefit that a few great customers can give during pre-launch.
We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about his experience in the early days at The Juice and just how valuable customer relationships really are to the success of the business.
Jonathan covers:
Discussing founder-led sales
Customer confidence & expectations
Passing the torch on customer relationships
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.
