You have to create new content to keep the engine going. But updating older content, especially good-performing older content, is faster, cheaper and will have an immediate impact. Get content optimization tips here.
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Get a comprehensive understanding of the various approaches to page improvement and optimization, from researching the SERP to creating supporting pages for related topics that are ranking.
This three-step content optimization process helps determine whether to update an existing page, create new content, or both. Often, one page isn't enough. Here's how to determine if that's the case.
Is the keyword dead?
No. But the game has changed. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich content.
In essence, today you need to focus on covering a topic rather than zoning in on a specific keyword. Think "content strategy" rather than "keyword density". Think content optimization.
But what is content optimization, exactly? Dig deeper in this guide.
Pages with high topic authority are ideal for expanding content clusters. Here's how to find them.
A look at how topic distribution, depth, breadth, content score, and word count work together in creating better content.
Content marketing is overwhelmingly focused on publishing new content. Yet there is so much value to be gained ensuring existing content is optimized and kept updated. Content optimization entails refreshing old content by expanding its topical comprehensiveness and relevancy such that its information remains current and matches a search engine's subject-matter matrix.
This article isn't your everyday ordinary search engine optimization guide. We're not going to talk about alt tags, page load speed or any other factors that the average SEO guide discusses. Instead, we're going to look at how to make your content better, both for your audience and Google so that you can rank better.
Optimizing your content for search isn't easy. Here's a list of over 15 different content optimization platforms that can help.
Content optimization software frequently makes decisions based on data that's far too limited. Here's why that's wrong.
Learn how to optimize blog posts with dates for better search engine rankings and discover the best practices for keeping your content fresh and timely.
