Top salespeople listen as much (not more) than they talk - about 50% instead of the 65-75% average, according to Gong's analysis of 25,537 sales conversations.  But, believe it or not, not all listening is created equal. In fact, there are multiple types of listening, or listening styles, that can impact the way your conversation moves, through subtle nuances and your own listening approach.  The article covers all seven (yes, there are seven) listening types and explain how they can help you in sales. While you might choose to simply listen without thinking about how you're doing it, being cognizant of

If sales commission planning makes you shudder, you're not alone. Designing and managing an effective commission plan is a herculean task.

In the latest edition of our Sales Enablement Defined series, we discuss sales effectiveness and why it matters for your business.

Co-selling partnerships boost efficiency and revenue. Learn benefits, strategies, and best practices for implementing a successful co-selling approach.

This article explores the concept of intent data and how it can be leveraged in modern-day marketing strategies. You will learn:

- The benefits of using intent data to understand buyer behavior and preferences, and how this can inform more effective and targeted marketing campaigns
- Different types of intent data and sources for gathering it, such as web tracking, search data, and social media activity, and how to use this data to create more personalized and engaging content and messaging
- Best practices for incorporating intent data into marketing practices, including using intent data to inform account-based marketing strategies, optimizing content and messaging for specific buyer segments, and using predictive analytics to anticipate future buyer behavior.

These 5 rules for Account-Based Marketing help companies achieve predictable revenue growth.

Sales training and coaching serve very specific－and separate－purposes. Learn how you can best enable your Sales team with both in this blog.

Elliot Braund, Revenue Operations Manager at Brandbassador sat down with us for a chat on how Brandbassador rebuilt their inbound process from the ground up - and doubled their conversion rate.

When overwhelmed with requests, PMMs should think about success not as what can be achieved with them, but what can be achieved without them.