Get to know the humans and stories behind the scenes of our favorite B2B events and experiences! We’re on the lookout for top modern Field and Event Marketers to watch.
From putting on the most engaging lightning talks to the ROI-generating webinars, and flawlessly executed summits - We’ll explore the impressive minds that brought those experiences to life.
When you sign up for The Juice for free, you also get:
- The ability to follow an unlimited number of topics, brands, and creators.
- ONE email digest and feed where we deliver everything you follow.
- Automated summaries of content to deliver a pulp-free experience.
- Access to curated resources personalized for your role and experience.
Welcome to Event Marketers Live! In this inaugural episode, Sarah Reed of ZenDesk joined us to chat about global events strategy, how to create alignment and scale events, and how event marketers can prove their worth in the workplace.
Katie joined us to chat about how she transitioned from working agency-side into tech, what she learned as an early INBOUND Event Manager, and much more.
Field marketers are so much more than just sales support. Hear Risa Peterson from ThoughtSpot share her thoughts on field marketers as Mini-CMOs and how she's bringing back in-person events.
Event Marketers Live with Michelle Cogliano, Senior Director, Global Field Marketing and Events, Transmit Security
Event Marketers Live with Risa Peterson, Sr. Director, Head of Field Marketing, NA at ThoughtSpot
Event Marketers Live with Sarah Reed, Sr. Director, Global Strategic Events, Zendesk
Katie joined us to chat about how she transitioned from working agency-side into tech, what she learned as an early INBOUND Event Manager, and much more.
Event Marketers Live with Jen DeLong with Director of Global Strategic Events at Slack
Event Marketers Live with Natalia Rybicka from Attentive
Event Marketers Live with Ashley Keating from CallMiner
Event Marketers Live with Bethany Murphy from 6Sense
Event Marketers Live with Whitney Klepadlo at Robin
An event marketer is increasingly working to create magic against the tide. Read this virtuoso's tips to know how to come up on top and meet your goals.
Wondering how to navigate the muddy waters of in-person, virtual, and hybrid? Bethany Roskin shares her experience leading events at Drift and beyond.
Would you agree that an event marketer can never truly fly solo? Learn more about how an event director can build a stellar events team.
Struggling to navigate the changing event landscape or to get work-life balance? Read here for tips and tricks offered by Attentive's seasoned event marketer.
Event Marketers has it's first hybrid event allowing for both in-person and attendance as well as it being available for virtual audiences.
Tune into JenDeLong journey of spearheading events at Tableau and Slack, both of the Salesforce stable, and her insights on tapping into a community of users.
Learn about enterprise event marketing, field marketing tips, and accelerating enterprise sales deals from Lindsay Niemiec of Pendo.
Field events are key to driving pipeline and revenue, and no one knows this better than Michelle Cogliano. Hear from her in this Event Marketers Live recap!
