contentfolks is a content marketing newsletter where I use sticky notes and practical examples to help you create content that makes a difference, sparks action, and truly serves its audience.
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Part of growing in a content role is figuring out how not dinosaur yourself by being resistant to innovation + learning to communicate your process well so you can eventually transfer it to someone else.
A quick experiment in which I train ChatGPT to sound like me, ask it to write on my behalf, and draw some conclusions.
First I'll tell you how the template works, then I'll show you a filled-in plan-pairing theory with practice is useful, plus it's always fun to snoop on somebody else's work 😉
Nobody comes to our websites thinking "I'm an MQL and need some TOFU-awareness content."
Most marketers agree that social proof is important. ...so why do very few of us content marketers use it in our work?
A lot of folks confuse tactics with strategy when they talk about planning. Here's how to figure out the difference between them.
There's a hard truth you, as a marketing person, must face: all brands are of low interest to most people most of the time.
