Customer data can be overwhelming in the world of retail especially in cross channel marketing. The team at Cordial has put together a playlist to help any team understand everything from personalization and privacy in this day and age to how to activate using customer data into enticing campaigns.
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By now, you've likely heard that there are a new round of changes coming to email marketing. We have been through this before, and this will not be the last change in our industry that we'll read about, prepare for, and ultimately manage.
Apple's announcement about moving to limit visibility into which customers are opening your emails in...
Watch the on-demand recording of the Cordial and Zembula session presented at the North American Homegoods eCommerce Summit.
In this video interview, hear how the desire for deeper customer engagement is at odds with data privacy as brands expand their personalization strategies.
With the death of the third-party cookie, marketers now need to prioritize and focus on building first-party data strategies to increase sales and revenue.
