In an Agorapulse study, a total of 10,650,123 social media posts (excluding Instagram) were analyzed and only 32% (3,393,506) contained a link. Even worse? Only a scant 1.8% (64,884) contained tracking parameters. That means a whopping 98.2% of social media posts that could lead to conversions or revenue will never be tracked.
Why so little measuring social media ROI? Is it due to lack of prioritization? Not necessarily. Agorapulse surveyed 300 social media professionals about the business impact of social media. Even though a staggering 98% say it’s somewhat or extremely important to measure the business impact of social media, only 35% actually do it.
In this playlist, we are going to take a closer look at what it takes to measure ROI for your organic social media, and why you absolutely, positively should start doing so today.
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If you are under a microscope to make every marketing dollar count, cotton candy is not the way to go. What you need to do is ditch those vanity metrics for real business data that will prove the value of organic social media, once and for all. What does that mean? It means being able to track the sales, leads, and visitor behaviors that you are driving with social media; the only data that matters for analytics-minded marketers.
Download our free social media ROI ebook to get to know the value you're bringing to your company! Learn what to measure & how to use this insight.
Join our session if you want to learn which marketing channels are working now and see how other CMOs strategically maximize their budget in the face of a tight squeeze.
Social Media ROI Real-World Data: Case Studies Free Online Marketing Webinar
Whether you're the social media manager for a brand or an agency with multiple social media clients, you're sure to be asked this one question: What's our social media ROI? When your boss or client asks you for the return on investment (ROI), they mean: "What am I getting back for the money I've spent on you and the social media channels?" If this question sends you frantically scrolling for answers, don't fret anymore. We're going to look at the different ways to prove your social media ROI quickly and easily. How Do You Calculate Social Media ROI? First, let's
We know that tracking, measuring, and proving Social Media ROI isn't as easy as solely setting a goal and monitoring your progress toward it via KPIs. In a recent Agorapulse study, a total of 10,650,123 social media posts (excluding Instagram) were analyzed, according to CEO Emeric Ernoult in his Social Media Marketing World presentation. Out of all those posts, 32% (3,393,506) contained a link. But of them, only a scant 1.8% (64,884) contained tracking parameters. That means a whopping 98.2% of social media posts that could lead to conversions or revenue will never be tracked. Why so little measuring social
Agorapulse is the social media hub for ROI-driven marketing teams. Social media is the most powerful lever for driving brand recognition, generating leads, a...
Agorapulse is a results-focused social media management tool preferred by more than 31,000 marketers that enables users to generate, streamline, and track their revenue from organic social media. In this quick tutorial, you'll learn how to use Agorapulse's patented Social Media ROI so that you can prove your business impact.
