Our research shows sales velocity is slowing down, marketing pipelines are underperforming, and revenue teams are struggling to meet goals. Meanwhile, there are hundreds of new technologies designed to help problems like these, but GTM professionals may not know about them.
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The 2023 Emerging Tech Report by GTM Partners is the first of its kind. GTM Partners, a data-driven Go-to-Market analyst firm, is highlighting 15 up-and-coming technology vendors that help GTM teams succeed.
Generative AI is ushering in dramatic changes in content marketing. The potential to save time and resources, no doubt, is a major part of its appeal. But this technology comes with complexities and challenges, including data quality and bias, to ethical considerations.
To successfully embrace generative AI, it's essential to understand both the capabilities and limitations of this technology. Human involvement and oversight is critical to its responsible implementation. With the right approach, content marketers can make the most of generative AI's potential, ensuring their content is accurate, relevant, and aligned with brand values.
The GTM Operating System is an 8-pillar framework that provides organizations with clarity and alignment in their strategic planning and execution process. This report includes an overview of the OS as well as details on what each pillar includes.
The Juice released The State of the B2B Podcast Listener report to answer the question, "what do consumers really want from branded podcasts?" The data and insights in this report are sourced from the 20,000 podcast episodes on The Juice at the time this report was published.
In this report you'll learn:
-The types of podcast topics that are resonating with sales and marketing professionals
-The brands who are are performing the strongest and most consistently
-The types of roles and personas who are consuming branded podcasts
Thank you to Quill and CoHost for their collaboration and sponsorship of the report.
Read the findings from Summer 2023 edition of GTM Partners' Macro Economic Impact study, including: 1) the impact of AI on GTM 2) layoffs and cutbacks continue 3) macro-economic trends 4) efficient growth trends and benchmarks 5) GTM buyer trends 6) recommendations to navigate GTM growth. This report produced in conjunction with G2 and Bombora.
Watch this webinar to learn How B2B Marketers Are Driving Growth in a Down Economy
If you're thinking about how to solve your SEO problem, options abound. There is software on the market that can help you scale if you have a high level of expertise. There are agencies that do the work for you and promise astounding results, but are limited significantly by human capacity.
Get an in-depth look at the process and requirements for conducting an SEO content and technical audit from MarketMuse and Sitebulb.
About Our guest Adam Jay, a RevGenius member and the CRO of Falkon, will share his insights on: 🔹 How reps can dive deeper in their discovery calls and uncover the pain that will drive deals forward 🔹 What sales teams get wrong when training and developing reps, and how they can find and develop future leaders
This blog highlights the importance of sales and marketing alignment and shares a few tips on how to go about aligning your sales and marketing teams.
Events are a lot of work with a hefty price tag. Preparation is key. Our playbook shows you how to set yourself up for success (and ROI).
Gwen Lafage, VP of Marketing at Sinch describes how we should think about building a brave brand to separate from the pack.
