While in a store, when a product stops you in your tracks and makes you reach for your wallet, it's retail psychology at work. Today's Social Pulse: Retail Edition guest Michael Casey pulls back the curtain on retail psychology and shares his knowledge with Agorapulse's Chief Storyteller Mike Allton. Share a story about one of your products that unexpectedly became successful and what you learned about consumer behavior from that experience. Michael Casey: You said the AB doer-we call it that-and the AB doer, it's an AB product, but it's interesting how the retail psychology shifted on that particular product. We

As retailers, we know that segmenting audiences works. We group similar items together in our stores alongside other items that would be of interest to the same shoppers. For some reason, when it comes to social media all too often, we think too broadly about our planned activities and strategies. We assume that everyone on social media at that very moment is a potential customer. Why is audience identification and targeting so important on social media? And how can we get started as social media and community managers? That's exactly what Chiara Gianelli is going to talk to us about

Now, Pinterest has nearly 500 million users worldwide, and it generated over 3 billion in revenue in 2023. Retail social media marketers cannot afford to ignore this platform. And yet it remains elusive to so many between the recommended tall images to distributing content to boards within an account, aspects of Pinterest remain just different enough that many marketers avoid it in favor of more typical Facebook or even Instagram.

Every social media manager knows the feeling. You post what seems like the perfect piece of content. The likes start rolling in, the comments are flowing, and your reach is through the roof. But then comes that dreaded question from leadership: 'What does this mean for our bottom line?'