Metadata

Followed by members

Most engaged

The State of the B2B Podcast Listener

Report

The State of the B2B Podcast Listener

Building Your 2023 Marketing Plan

Podcast Episode

Building Your 2023 Marketing Plan

Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io

Article

Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io

How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io

Article

How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io

Prioritizing Customer Retention as a Marketing Team

Podcast Episode

Prioritizing Customer Retention as a Marketing Team

B2B Marketing Trends for the Rest of 2022

Podcast Episode

B2B Marketing Trends for the Rest of 2022

How B2B Brands Can Stand Out on LinkedIn

Podcast Episode

How B2B Brands Can Stand Out on LinkedIn

Turning Sales Objections Into Marketing Content

Podcast Episode

Turning Sales Objections Into Marketing Content

How to Recession-Proof Your Messaging in a Down Economy

Podcast Episode

How to Recession-Proof Your Messaging in a Down Economy

Adjusting and Refocusing Your Marketing Strategy

Podcast Episode

Adjusting and Refocusing Your Marketing Strategy

Latest Content

Why We Killed Customer Success at Metadata

Article

Why We Killed Customer Success at Metadata

How Metadata Fundamentally Changed My Approach to B2B Marketing

Article

How Metadata Fundamentally Changed My Approach to B2B Marketing

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

Article

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io

Article

Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io

Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro

Article

Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro

4 Advertising Strategies That Helped ClickUp Grow to 8M Users

Article

4 Advertising Strategies That Helped ClickUp Grow to 8M Users

How to Optimize Your B2B Events Strategy (and How AI Can Help)

Article

How to Optimize Your B2B Events Strategy (and How AI Can Help)

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years

Article

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years

Website Health: The Missing Piece in Your Demand Gen Machine

Video

Website Health: The Missing Piece in Your Demand Gen Machine

5 Product Video Trends You'll See in 2023

Video

5 Product Video Trends You'll See in 2023

Articles

159

Why We Killed Customer Success at Metadata

Article

Why We Killed Customer Success at Metadata

How Metadata Fundamentally Changed My Approach to B2B Marketing

Article

How Metadata Fundamentally Changed My Approach to B2B Marketing

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

Article

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io

Article

Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io

Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro

Article

Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro

4 Advertising Strategies That Helped ClickUp Grow to 8M Users

Article

4 Advertising Strategies That Helped ClickUp Grow to 8M Users

How to Optimize Your B2B Events Strategy (and How AI Can Help)

Article

How to Optimize Your B2B Events Strategy (and How AI Can Help)

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years

Article

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years

Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style

Article

Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style

How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Article

How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It

Article

Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It

Article

Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.

How UserGems Increased Win Rates by 31% With Paid Media Multithreading

Article

How UserGems Increased Win Rates by 31% With Paid Media Multithreading

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Article

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024

Article

6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Article

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year

Article

The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year

Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Article

Behind the Scenes: Unveiling Our Thoughts on Display Advertising

How the Best B2B Marketers Untangle the Mystery of Attribution and ROI

Article

How the Best B2B Marketers Untangle the Mystery of Attribution and ROI

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Article

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Case Studies

10

How Gainsight Segmented Their Way to $4.8M in Pipeline

Case Study

How Gainsight Segmented Their Way to $4.8M in Pipeline

How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline

Case Study

How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline

How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline

Case Study

How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline

How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads

Case Study

How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads

How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline

Case Study

How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline

How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata

Case Study

How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata

How Pendo Reduced Their Cost-per-MQL on Facebook by 80%

Case Study

How Pendo Reduced Their Cost-per-MQL on Facebook by 80%

How SocialChorus Generated $6M in Revenue Using Metadata

Case Study

How SocialChorus Generated $6M in Revenue Using Metadata

How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata

Case Study

How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata

How BigID Generated $1.5M in Pipeline with Metadata

Case Study

How BigID Generated $1.5M in Pipeline with Metadata

Event Sessions

1

Creating a Seamless End-to-End Customer Experience in 2024 (Panel)

Event Session

Creating a Seamless End-to-End Customer Experience in 2024 (Panel)

Podcast Episodes

150

Slowing down your strategy

Podcast Episode

Slowing down your strategy

Leveraging AI to personalize the B2B journey

Podcast Episode

Leveraging AI to personalize the B2B journey

The good, the bad, and the ugly of B2B BDR cadences

Podcast Episode

The good, the bad, and the ugly of B2B BDR cadences

Let's get personal: transforming B2B GTM strategies to be more human

Podcast Episode

Let's get personal: transforming B2B GTM strategies to be more human

Generating demand with reviews

Podcast Episode

Generating demand with reviews

The Last Class of Demand Gen U... for Now

Podcast Episode

The Last Class of Demand Gen U... for Now

Turning Sales Objections Into Marketing Content

Podcast Episode

Turning Sales Objections Into Marketing Content

Prioritizing Customer Retention as a Marketing Team

Podcast Episode

Prioritizing Customer Retention as a Marketing Team

Adjusting and Refocusing Your Marketing Strategy

Podcast Episode

Adjusting and Refocusing Your Marketing Strategy

Creating Laser-Focused Audiences for Your Campaigns

Podcast Episode

Creating Laser-Focused Audiences for Your Campaigns

How to Recession-Proof Your Messaging in a Down Economy

Podcast Episode

How to Recession-Proof Your Messaging in a Down Economy

Moving from MQLs to Pipeline and Revenue

Podcast Episode

Moving from MQLs to Pipeline and Revenue

Standing Up PLG at Metadata

Podcast Episode

Standing Up PLG at Metadata

How B2B Brands Can Stand Out on LinkedIn

Podcast Episode

How B2B Brands Can Stand Out on LinkedIn

Internal Marketing Is Just As Important As External Marketing

Podcast Episode

Internal Marketing Is Just As Important As External Marketing

How We Ran a No-Meeting Experiment and Got More Done

Podcast Episode

How We Ran a No-Meeting Experiment and Got More Done

How to Optimize Your Ad Accounts for Success

Podcast Episode

How to Optimize Your Ad Accounts for Success

What Good Demand Gen Will Look Like in 2023

Podcast Episode

What Good Demand Gen Will Look Like in 2023

Year in Review: Looking Back on 2022

Podcast Episode

Year in Review: Looking Back on 2022

Creatives vs. Marketers: Can't We All Just Get Along?

Podcast Episode

Creatives vs. Marketers: Can't We All Just Get Along?

Reports

1

The State of the B2B Podcast Listener

Report

The State of the B2B Podcast Listener

Toolkits

2

Make your tech stack work smarter

Toolkit

Make your tech stack work smarter

Metadata.io Data Request Form

Toolkit

Metadata.io Data Request Form

Videos

97

How to Maximize Ad Spend with the Trifecta for Marketing

Video

How to Maximize Ad Spend with the Trifecta for Marketing

Website Health: The Missing Piece in Your Demand Gen Machine

Video

Website Health: The Missing Piece in Your Demand Gen Machine

5 Product Video Trends You'll See in 2023

Video

5 Product Video Trends You'll See in 2023

ABM is broken: fix it with Allbound

Video

ABM is broken: fix it with Allbound

Generate more pipeline in 2024 with product-led sales

Video

Generate more pipeline in 2024 with product-led sales

The end of digital attribution

Video

The end of digital attribution

How I cut my sales cycle by 50$ via a buyers first approach

Video

How I cut my sales cycle by 50$ via a buyers first approach

Video

The risks I took to make ClickUp the #1 brand in productivity

How small is your CAC

Video

How small is your CAC

Your guide to AI x marketing

Video

Your guide to AI x marketing

Video

Building a B2B brand (the modern way)

What I've learned about (managing) people

Video

What I've learned about (managing) people

How B2B marketers can drive revenue with an efficient growth strategy

Video

How B2B marketers can drive revenue with an efficient growth strategy

Data-driven ad copy optimization: how demand gen uses AI to boost ad performance

Video

Data-driven ad copy optimization: how demand gen uses AI to boost ad performance

Don't be clueless: counting down the 5 best marketing ideas from the 90's

Video

Don't be clueless: counting down the 5 best marketing ideas from the 90's

Video

Brand awareness isn't found on the side of the road

Bringing triggered and transactional email back into the marketers per-view

Video

Bringing triggered and transactional email back into the marketers per-view

Moving from demand generation to revenue marketing: 3 critical steps

Video

Moving from demand generation to revenue marketing: 3 critical steps

Video

How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term

How to use events and AI to create integrated multi-channel campaigns

Video

How to use events and AI to create integrated multi-channel campaigns

Webinars

32

AI in practice: exploring Bisaria Digital's techniques for serving its enterprise partners

Webinar

AI in practice: exploring Bisaria Digital's techniques for serving its enterprise partners

How ProfitWell Abandoned Inbound Marketing To Become a Media Company

Webinar

How ProfitWell Abandoned Inbound Marketing To Become a Media Company

Blending Product-led Growth with a Sales-led GTM Motion

Webinar

Blending Product-led Growth with a Sales-led GTM Motion

Content-Led Growth: How to a Build a Wildly Effective Content Strategy

Webinar

Content-Led Growth: How to a Build a Wildly Effective Content Strategy

What the Top 1% of B2B Storytellers Do Differently

Webinar

What the Top 1% of B2B Storytellers Do Differently

Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out

Webinar

Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out

Moving from A/B Testing to Consistent Experimentation

Webinar

Moving from A/B Testing to Consistent Experimentation

5 Things Leaders Must Do To Build a Successful GTM Plan

Webinar

5 Things Leaders Must Do To Build a Successful GTM Plan

From Marketer to Marketing Leader

Webinar

From Marketer to Marketing Leader

Punchy Messaging: How to Write Messaging That Hits the Mark

Webinar

Punchy Messaging: How to Write Messaging That Hits the Mark

Crafting Landing Pages and Social Ads That Actually Convert

Webinar

Crafting Landing Pages and Social Ads That Actually Convert

Building a Paid Media Strategy In a Down Economy

Webinar

Building a Paid Media Strategy In a Down Economy

How SaaS Brands Can Win in Commoditized Markets

Webinar

How SaaS Brands Can Win in Commoditized Markets

How to Build the Highest Performing Ad Creative

Webinar

How to Build the Highest Performing Ad Creative

Why Creativity Matters in B2B Marketing

Webinar

Why Creativity Matters in B2B Marketing

Grow Your Audience With Shareworthy Content

Webinar

Grow Your Audience With Shareworthy Content

Creativity Class: 9 Ways to Have Good Copywriting Ideas

Webinar

Creativity Class: 9 Ways to Have Good Copywriting Ideas

How B2B Brands Can Use Creators To Build Awareness and Stand Out

Webinar

How B2B Brands Can Use Creators To Build Awareness and Stand Out

Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

Webinar

Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

Small Ops Wins Deserve Way More Credit

Webinar

Small Ops Wins Deserve Way More Credit

Metadata is a demand generation platform that helps B2B marketers automate their paid campaigns and drive more revenue. Through AI and machine learning, Metadata eliminates manual and repetitive work so you can focus on strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to generate more revenue from their paid campaigns.

Website LinkedIn

159

articles

10

case studies

1

event session

150

podcast episodes

1

report

2

toolkits

97

videos

32

webinars