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Building Your 2023 Marketing Plan

Podcast Episode

Building Your 2023 Marketing Plan

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Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io

Article

Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io

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B2B Marketing Trends for the Rest of 2022

Podcast Episode

B2B Marketing Trends for the Rest of 2022

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How B2B Brands Can Stand Out on LinkedIn

Podcast Episode

How B2B Brands Can Stand Out on LinkedIn

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How to Build the Highest Performing Ad Creative in 2023 | Metadata.io

Article

How to Build the Highest Performing Ad Creative in 2023 | Metadata.io

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How To Create Webinars That Live Longer and Convert Faster

Article

How To Create Webinars That Live Longer and Convert Faster

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Marketing Campaign Planning (The Good, The Bad, and The Ugly)

Podcast Episode

Marketing Campaign Planning (The Good, The Bad, and The Ugly)

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Changing the Narrative with Comparison Pages

Podcast Episode

Changing the Narrative with Comparison Pages

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A Simple Guide to Smart Targeting

Article

A Simple Guide to Smart Targeting

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How AI Writing is Changing Demand Generation

Video

How AI Writing is Changing Demand Generation

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Latest Content

DEMAND Community AMA Recap: Sydney Sloan

Article

DEMAND Community AMA Recap: Sydney Sloan

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How B2B Brands Can Stand Out on LinkedIn

Podcast Episode

How B2B Brands Can Stand Out on LinkedIn

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Internal Marketing Is Just As Important As External Marketing

Podcast Episode

Internal Marketing Is Just As Important As External Marketing

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How We Ran a No-Meeting Experiment and Got More Done

Podcast Episode

How We Ran a No-Meeting Experiment and Got More Done

Metadata

DEMAND Community AMA Recap: Heather Samee

Article

DEMAND Community AMA Recap: Heather Samee

Metadata

How to Build the Highest Performing Ad Creative in 2023 | Metadata.io

Article

How to Build the Highest Performing Ad Creative in 2023 | Metadata.io

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Using Data to Build a Demand Generation Engine | Metadata.io

Article

Using Data to Build a Demand Generation Engine | Metadata.io

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The real ROI of Metadata

Report

The real ROI of Metadata

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How to Optimize Your Ad Accounts for Success

Podcast Episode

How to Optimize Your Ad Accounts for Success

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How Gainsight Segmented Their Way to $4.8M in Pipeline

Case Study

How Gainsight Segmented Their Way to $4.8M in Pipeline

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Articles

97

DEMAND Community AMA Recap: Sydney Sloan

Article

DEMAND Community AMA Recap: Sydney Sloan

DEMAND Community AMA Recap: Heather Samee

Article

DEMAND Community AMA Recap: Heather Samee

How to Build the Highest Performing Ad Creative in 2023 | Metadata.io

Article

How to Build the Highest Performing Ad Creative in 2023 | Metadata.io

Using Data to Build a Demand Generation Engine | Metadata.io

Article

Using Data to Build a Demand Generation Engine | Metadata.io

Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine | Metadata.io

Article

Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine | Metadata.io

How to Build a Paid Media Strategy in a Down Economy

Article

How to Build a Paid Media Strategy in a Down Economy

The Best Offer Types for Facebook and LinkedIn Campaigns

Article

The Best Offer Types for Facebook and LinkedIn Campaigns

Why Running Ads Natively Doesn't Cut It for Demand Gen Marketers

Article

Why Running Ads Natively Doesn't Cut It for Demand Gen Marketers

3 Reasons for B2B Agencies to Partner With Metadata | Metadata.io

Article

3 Reasons for B2B Agencies to Partner With Metadata | Metadata.io

With 7k+ B2B Marketers Registered, Metadata's DEMAND 2022 Is The B2B Marketing Event of the Year | Metadata.io

Article

With 7k+ B2B Marketers Registered, Metadata's DEMAND 2022 Is The B2B Marketing Event of the Year | Metadata.io

3 Ways to Maximize Your Demand Gen Budget Fast

Article

3 Ways to Maximize Your Demand Gen Budget Fast

9 Best Practices to Get the Most Out of Your Image Ads

Article

9 Best Practices to Get the Most Out of Your Image Ads

A Simple Guide to Smart Targeting

Article

A Simple Guide to Smart Targeting

2022 CMOs Don't Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark | Metadata.io

Article

2022 CMOs Don't Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark | Metadata.io

Facebook Ads Benchmarks: Optimize Your Facebook Spend | Metadata.io

Article

Facebook Ads Benchmarks: Optimize Your Facebook Spend | Metadata.io

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate | Metadata.io

Article

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate | Metadata.io

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform) | Metadata.io

Article

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform) | Metadata.io

A Complete Guide to Account-Based Marketing

Article

A Complete Guide to Account-Based Marketing

Getting Started With Demand Generation | Metadata.io

Article

Getting Started With Demand Generation | Metadata.io

4 Things You Need To Know About Marketing in a Down Economy

Article

4 Things You Need To Know About Marketing in a Down Economy

Case Studies

10

How Gainsight Segmented Their Way to $4.8M in Pipeline

Case Study

How Gainsight Segmented Their Way to $4.8M in Pipeline

How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline

Case Study

How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline

How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline

Case Study

How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline

How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads

Case Study

How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads

How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline

Case Study

How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline

How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata

Case Study

How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata

How Pendo Reduced Their Cost-per-MQL on Facebook by 80%

Case Study

How Pendo Reduced Their Cost-per-MQL on Facebook by 80%

How SocialChorus Generated $6M in Revenue Using Metadata

Case Study

How SocialChorus Generated $6M in Revenue Using Metadata

How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata

Case Study

How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata

How BigID Generated $1.5M in Pipeline with Metadata

Case Study

How BigID Generated $1.5M in Pipeline with Metadata

Podcast Episodes

135

How B2B Brands Can Stand Out on LinkedIn

Podcast Episode

How B2B Brands Can Stand Out on LinkedIn

Internal Marketing Is Just As Important As External Marketing

Podcast Episode

Internal Marketing Is Just As Important As External Marketing

How We Ran a No-Meeting Experiment and Got More Done

Podcast Episode

How We Ran a No-Meeting Experiment and Got More Done

How to Optimize Your Ad Accounts for Success

Podcast Episode

How to Optimize Your Ad Accounts for Success

What Good Demand Gen Will Look Like in 2023

Podcast Episode

What Good Demand Gen Will Look Like in 2023

Year in Review: Looking Back on 2022

Podcast Episode

Year in Review: Looking Back on 2022

Creatives vs. Marketers: Can't We All Just Get Along?

Podcast Episode

Creatives vs. Marketers: Can't We All Just Get Along?

Learning and Growing as a Marketing Leader

Podcast Episode

Learning and Growing as a Marketing Leader

Marketing Campaign Planning (The Good, The Bad, and The Ugly)

Podcast Episode

Marketing Campaign Planning (The Good, The Bad, and The Ugly)

Changing the Narrative with Comparison Pages

Podcast Episode

Changing the Narrative with Comparison Pages

Buying Software Is Broken (and What You Can Do To Fix It)

Podcast Episode

Buying Software Is Broken (and What You Can Do To Fix It)

Building Your 2023 Marketing Plan

Podcast Episode

Building Your 2023 Marketing Plan

Category Creation: How to Build a Movement

Podcast Episode

Category Creation: How to Build a Movement

How Chili Piper Made the Jump From Lead Gen to Demand Gen

Podcast Episode

How Chili Piper Made the Jump From Lead Gen to Demand Gen

Building a Successful B2B Community

Podcast Episode

Building a Successful B2B Community

Going Behind the Scenes of Creating a Category

Podcast Episode

Going Behind the Scenes of Creating a Category

Buying Martech in 2022 and Beyond

Podcast Episode

Buying Martech in 2022 and Beyond

Maximize Your Advertising Budget This Week

Podcast Episode

Maximize Your Advertising Budget This Week

Are Analyst Relations Worth It? Our Forrester Wave Experience

Podcast Episode

Are Analyst Relations Worth It? Our Forrester Wave Experience

Holly Chen Shares What to Do in the First 90 Days of a New Job

Podcast Episode

Holly Chen Shares What to Do in the First 90 Days of a New Job

Reports

1

The real ROI of Metadata

Report

The real ROI of Metadata

Videos

35

Website Health: The Missing Piece in Your Demand Gen Machine

Video

Website Health: The Missing Piece in Your Demand Gen Machine

How to Maximize Ad Spend with the Trifecta for Marketing

Video

How to Maximize Ad Spend with the Trifecta for Marketing

Video

The Billion Dollar Brand Cookbook

Doing More with Less

Video

Doing More with Less

5 Product Video Trends You'll See in 2023

Video

5 Product Video Trends You'll See in 2023

Using Data to Build a Demand Generation Engine

Video

Using Data to Build a Demand Generation Engine

What's Next for the Marketing OS

Video

What's Next for the Marketing OS

How AI Writing is Changing Demand Generation

Video

How AI Writing is Changing Demand Generation

How to Win Beyond The Product

Video

How to Win Beyond The Product

Customers | Metadata.io

Video

Customers | Metadata.io

Building Stronger Relationships With Sales

Video

Building Stronger Relationships With Sales

Running LinkedIn Conversation Ads That Generate Revenue

Video

Running LinkedIn Conversation Ads That Generate Revenue

Making Revenue Focused Bets Like a VC

Video

Making Revenue Focused Bets Like a VC

Planning for Demand and Revenue Targets

Video

Planning for Demand and Revenue Targets

Stop Pitching Your Product (and Start Marketing Your Point of View)

Video

Stop Pitching Your Product (and Start Marketing Your Point of View)

Activating Your Intent Data

Video

Activating Your Intent Data

Using Content as the New Demand Strategy

Video

Using Content as the New Demand Strategy

Getting to Revenue Faster With Experimentation

Video

Getting to Revenue Faster With Experimentation

How to Create Better Campaign Audiences

Video

How to Create Better Campaign Audiences

Life's Too Short to Work for a CEO Who Doesn't Get Marketing

Video

Life's Too Short to Work for a CEO Who Doesn't Get Marketing

Webinars

27

How ProfitWell Abandoned Inbound Marketing To Become a Media Company

Webinar

How ProfitWell Abandoned Inbound Marketing To Become a Media Company

Blending Product-led Growth with a Sales-led GTM Motion

Webinar

Blending Product-led Growth with a Sales-led GTM Motion

Content-Led Growth: How to a Build a Wildly Effective Content Strategy

Webinar

Content-Led Growth: How to a Build a Wildly Effective Content Strategy

What the Top 1% of B2B Storytellers Do Differently

Webinar

What the Top 1% of B2B Storytellers Do Differently

Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out

Webinar

Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out

Moving from A/B Testing to Consistent Experimentation

Webinar

Moving from A/B Testing to Consistent Experimentation

5 Things Leaders Must Do To Build a Successful GTM Plan

Webinar

5 Things Leaders Must Do To Build a Successful GTM Plan

From Marketer to Marketing Leader

Webinar

From Marketer to Marketing Leader

Punchy Messaging: How to Write Messaging That Hits the Mark

Webinar

Punchy Messaging: How to Write Messaging That Hits the Mark

Crafting Landing Pages and Social Ads That Actually Convert

Webinar

Crafting Landing Pages and Social Ads That Actually Convert

Building a Paid Media Strategy In a Down Economy

Webinar

Building a Paid Media Strategy In a Down Economy

How SaaS Brands Can Win in Commoditized Markets

Webinar

How SaaS Brands Can Win in Commoditized Markets

How to Build the Highest Performing Ad Creative

Webinar

How to Build the Highest Performing Ad Creative

Why Creativity Matters in B2B Marketing

Webinar

Why Creativity Matters in B2B Marketing

Grow Your Audience With Shareworthy Content

Webinar

Grow Your Audience With Shareworthy Content

Creativity Class: 9 Ways to Have Good Copywriting Ideas

Webinar

Creativity Class: 9 Ways to Have Good Copywriting Ideas

How B2B Brands Can Use Creators To Build Awareness and Stand Out

Webinar

How B2B Brands Can Use Creators To Build Awareness and Stand Out

Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

Webinar

Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

Small Ops Wins Deserve Way More Credit

Webinar

Small Ops Wins Deserve Way More Credit

Category Creation: How to Build a Movement

Webinar

Category Creation: How to Build a Movement

Metadata is a demand generation platform that helps B2B marketers automate their paid campaigns and drive more revenue. Through AI and machine learning, Metadata eliminates manual and repetitive work so you can focus on strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to generate more revenue from their paid campaigns.

Website LinkedIn

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articles

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case studies

135

podcast episodes

1

report

35

videos

27

webinars

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