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The State of the B2B Podcast Listener
Unlocked
The State of the B2B Podcast Listener
Sep 18, 2023
Report
Metadata Metadata
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Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan
Nov 29, 2022
Podcast Episode
Metadata Metadata
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Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Mar 16, 2022
Article
Metadata Metadata
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
Apr 04, 2023
Article
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Prioritizing Customer Retention as a Marketing Team
Prioritizing Customer Retention as a Marketing Team
May 02, 2023
Podcast Episode
Metadata Metadata
B2B Marketing Trends for the Rest of 2022
B2B Marketing Trends for the Rest of 2022
Sep 06, 2022
Podcast Episode
Metadata Metadata
How B2B Brands Can Stand Out on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
Feb 21, 2023
Podcast Episode
Metadata Metadata
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Turning Sales Objections Into Marketing Content
Turning Sales Objections Into Marketing Content
May 16, 2023
Podcast Episode
Metadata Metadata
How to Recession-Proof Your Messaging in a Down Economy
How to Recession-Proof Your Messaging in a Down Economy
Mar 21, 2023
Podcast Episode
Metadata Metadata
Adjusting and Refocusing Your Marketing Strategy
Adjusting and Refocusing Your Marketing Strategy
Apr 18, 2023
Podcast Episode

Latest Content

Metadata Metadata
Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency
Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency
May 29, 2024
Article
Metadata Metadata
My Journey from Political Consultant to Marketing Services Director at Metadata
My Journey from Political Consultant to Marketing Services Director at Metadata
May 22, 2024
Article
Metadata Metadata
Why We Killed Customer Success at Metadata
Why We Killed Customer Success at Metadata
Apr 09, 2024
Article
Metadata Metadata
How Metadata Fundamentally Changed My Approach to B2B Marketing
How Metadata Fundamentally Changed My Approach to B2B Marketing
Apr 08, 2024
Article
Metadata Metadata
Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
Feb 14, 2024
Article
Metadata Metadata
Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io
Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io
Feb 12, 2024
Article
Metadata Metadata
Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro
Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro
Feb 07, 2024
Article
Metadata Metadata
4 Advertising Strategies That Helped ClickUp Grow to 8M Users
4 Advertising Strategies That Helped ClickUp Grow to 8M Users
Feb 05, 2024
Article
Metadata Metadata
How to Optimize Your B2B Events Strategy (and How AI Can Help)
How to Optimize Your B2B Events Strategy (and How AI Can Help)
Jan 31, 2024
Article
Metadata Metadata
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Jan 30, 2024
Article

Articles

161
Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency
Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency
My Journey from Political Consultant to Marketing Services Director at Metadata
My Journey from Political Consultant to Marketing Services Director at Metadata
Why We Killed Customer Success at Metadata
Why We Killed Customer Success at Metadata
How Metadata Fundamentally Changed My Approach to B2B Marketing
How Metadata Fundamentally Changed My Approach to B2B Marketing
Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io
Hey Marketers, It Might Be Time to Slow Down. Here's Why (and How) | Metadata.io
Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro
Nail Your Next Product Launch with The Tiered Strategy of a Product Marketing Pro
4 Advertising Strategies That Helped ClickUp Grow to 8M Users
4 Advertising Strategies That Helped ClickUp Grow to 8M Users
How to Optimize Your B2B Events Strategy (and How AI Can Help)
How to Optimize Your B2B Events Strategy (and How AI Can Help)
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics
How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Rand Fishkin Says It's the End of Attribution-Here's What You Should Do About It
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Behind the Scenes: Unveiling Our Thoughts on Display Advertising
Behind the Scenes: Unveiling Our Thoughts on Display Advertising
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Case Studies

10
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How SocialChorus Generated $6M in Revenue Using Metadata
How SocialChorus Generated $6M in Revenue Using Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How BigID Generated $1.5M in Pipeline with Metadata
How BigID Generated $1.5M in Pipeline with Metadata

Event Sessions

1

Podcast Episodes

150
Slowing down your strategy
Slowing down your strategy
Leveraging AI to personalize the B2B journey
Leveraging AI to personalize the B2B journey
The good, the bad, and the ugly of B2B BDR cadences
The good, the bad, and the ugly of B2B BDR cadences
Let's get personal: transforming B2B GTM strategies to be more human
Let's get personal: transforming B2B GTM strategies to be more human
Generating demand with reviews
Generating demand with reviews
The Last Class of Demand Gen U... for Now
The Last Class of Demand Gen U... for Now
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Turning Sales Objections Into Marketing Content
Turning Sales Objections Into Marketing Content
Prioritizing Customer Retention as a Marketing Team
Prioritizing Customer Retention as a Marketing Team
Adjusting and Refocusing Your Marketing Strategy
Adjusting and Refocusing Your Marketing Strategy
Creating Laser-Focused Audiences for Your Campaigns
Creating Laser-Focused Audiences for Your Campaigns
How to Recession-Proof Your Messaging in a Down Economy
How to Recession-Proof Your Messaging in a Down Economy
Moving from MQLs to Pipeline and Revenue
Moving from MQLs to Pipeline and Revenue
Standing Up PLG at Metadata
Standing Up PLG at Metadata
How B2B Brands Can Stand Out on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
Internal Marketing Is Just As Important As External Marketing
Internal Marketing Is Just As Important As External Marketing
How We Ran a No-Meeting Experiment and Got More Done
How We Ran a No-Meeting Experiment and Got More Done
How to Optimize Your Ad Accounts for Success
How to Optimize Your Ad Accounts for Success
What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
Year in Review: Looking Back on 2022
Year in Review: Looking Back on 2022
Creatives vs. Marketers: Can't We All Just Get Along?
Creatives vs. Marketers: Can't We All Just Get Along?
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Reports

1

Toolkits

2

Videos

97
How to Maximize Ad Spend with the Trifecta for Marketing
How to Maximize Ad Spend with the Trifecta for Marketing
Website Health: The Missing Piece in Your Demand Gen Machine
Website Health: The Missing Piece in Your Demand Gen Machine
5 Product Video Trends You'll See in 2023
5 Product Video Trends You'll See in 2023
ABM is broken: fix it with Allbound
ABM is broken: fix it with Allbound
Generate more pipeline in 2024 with product-led sales
Generate more pipeline in 2024 with product-led sales
The end of digital attribution
The end of digital attribution
How I cut my sales cycle by 50$ via a buyers first approach
How I cut my sales cycle by 50$ via a buyers first approach
The risks I took to make ClickUp the #1 brand in productivity
The risks I took to make ClickUp the #1 brand in productivity
How small is your CAC
How small is your CAC
Your guide to AI x marketing
Your guide to AI x marketing
Building a B2B brand (the modern way)
Building a B2B brand (the modern way)
What I've learned about (managing) people
What I've learned about (managing) people
How B2B marketers can drive revenue with an efficient growth strategy
How B2B marketers can drive revenue with an efficient growth strategy
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Data-driven ad copy optimization: how demand gen uses AI to boost ad performance
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Don't be clueless: counting down the 5 best marketing ideas from the 90's
Brand awareness isn't found on the side of the road
Brand awareness isn't found on the side of the road
Bringing triggered and transactional email back into the marketers per-view
Bringing triggered and transactional email back into the marketers per-view
Moving from demand generation to revenue marketing: 3 critical steps
Moving from demand generation to revenue marketing: 3 critical steps
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
How B2B Brands Grow: How You Can Make Your Brand More Resilient For the Long Term
How to use events and AI to create integrated multi-channel campaigns
How to use events and AI to create integrated multi-channel campaigns
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Webinars

32
AI in practice: exploring Bisaria Digital's techniques for serving its enterprise partners
AI in practice: exploring Bisaria Digital's techniques for serving its enterprise partners
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
Blending Product-led Growth with a Sales-led GTM Motion
Blending Product-led Growth with a Sales-led GTM Motion
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
What the Top 1% of B2B Storytellers Do Differently
What the Top 1% of B2B Storytellers Do Differently
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Moving from A/B Testing to Consistent Experimentation
Moving from A/B Testing to Consistent Experimentation
5 Things Leaders Must Do To Build a Successful GTM Plan
5 Things Leaders Must Do To Build a Successful GTM Plan
From Marketer to Marketing Leader
From Marketer to Marketing Leader
Punchy Messaging: How to Write Messaging That Hits the Mark
Punchy Messaging: How to Write Messaging That Hits the Mark
Crafting Landing Pages and Social Ads That Actually Convert
Crafting Landing Pages and Social Ads That Actually Convert
Building a Paid Media Strategy In a Down Economy
Building a Paid Media Strategy In a Down Economy
How SaaS Brands Can Win in Commoditized Markets
How SaaS Brands Can Win in Commoditized Markets
How to Build the Highest Performing Ad Creative
How to Build the Highest Performing Ad Creative
Why Creativity Matters in B2B Marketing
Why Creativity Matters in B2B Marketing
Grow Your Audience With Shareworthy Content
Grow Your Audience With Shareworthy Content
Creativity Class: 9 Ways to Have Good Copywriting Ideas
Creativity Class: 9 Ways to Have Good Copywriting Ideas
How B2B Brands Can Use Creators To Build Awareness and Stand Out
How B2B Brands Can Use Creators To Build Awareness and Stand Out
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Small Ops Wins Deserve Way More Credit
Small Ops Wins Deserve Way More Credit
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Metadata is a demand generation platform that helps B2B marketers automate their paid campaigns and drive more revenue. Through AI and machine learning, Metadata eliminates manual and repetitive work so you can focus on strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to generate more revenue from their paid campaigns.

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161
articles
10
case studies
1
event session
150
podcast episodes
1
report
2
toolkits
97
videos
32
webinars