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AARRR: Come Aboard the Pirate Metrics Framework
Article
AARRR: Come Aboard the Pirate Metrics Framework
GA4 as an Amplitude CDP Destination: Hybrid Tracking Method for Full User Journey Analysis
Article
GA4 as an Amplitude CDP Destination: Hybrid Tracking Method for Full User Journey Analysis
Leading vs. Lagging Indicators, Plus Examples
Article
Leading vs. Lagging Indicators, Plus Examples
How Lindblad Expeditions Turns Increased Digital Adoption into Once-in-a-Lifetime Experiences
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How Lindblad Expeditions Turns Increased Digital Adoption into Once-in-a-Lifetime Experiences
How Luni Uses Data to Foster Collaboration and Boost Business Outcomes
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How Luni Uses Data to Foster Collaboration and Boost Business Outcomes
How to Create a Strong Data Privacy and Security Culture
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How to Create a Strong Data Privacy and Security Culture
How to Embrace Product-Led Innovation in 2024
Article
How to Embrace Product-Led Innovation in 2024
What Is Product Operations and Why Do you Need It?
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What Is Product Operations and Why Do you Need It?
PhotoSì Finds Small Tweaks That Deliver Big Revenue Wins
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PhotoSì Finds Small Tweaks That Deliver Big Revenue Wins
6 Behavioral Segmentation Examples That Drive Personalization
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6 Behavioral Segmentation Examples That Drive Personalization
How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products
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How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products
Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money
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Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money
The Art of Upgrading: Strategies for Freemium Success
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The Art of Upgrading: Strategies for Freemium Success
What to Look For in Your Next Digital Analytics Platform
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What to Look For in Your Next Digital Analytics Platform
Data Evolution: Haven's Journey from Google Analytics to Amplitude
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Data Evolution: Haven's Journey from Google Analytics to Amplitude
4 Lessons in Customer Retention, Data, and Personalization from Fender
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4 Lessons in Customer Retention, Data, and Personalization from Fender
Congratulating the 2023 Amplitude Pioneer Award Winners
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Congratulating the 2023 Amplitude Pioneer Award Winners
What is a Net Promoter Score (NPS)? The Complete Guide
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What is a Net Promoter Score (NPS)? The Complete Guide
Switching Away from Google Analytics to Mature Our Analytics Culture at Unity
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Switching Away from Google Analytics to Mature Our Analytics Culture at Unity
From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude
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From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude
Data-Driven Customer Segmentation Strategy
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Data-Driven Customer Segmentation Strategy
5 Ways to Leverage User Statuses to Segment Your Customers
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5 Ways to Leverage User Statuses to Segment Your Customers
How MySwimPro Uses Data to Drive Growth as a Small Team
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How MySwimPro Uses Data to Drive Growth as a Small Team
What is Cost Per Acquisition? How to Calculate it
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What is Cost Per Acquisition? How to Calculate it
A Spotlight on the Inaugural Product 50 winners
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A Spotlight on the Inaugural Product 50 winners
Website Metrics: The Complete Guide
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Website Metrics: The Complete Guide
What is LTV? Why LTV Matters to Business
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What is LTV? Why LTV Matters to Business
What is Average Revenue Per Customer (ARPU)? How to Calculate it
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What is Average Revenue Per Customer (ARPU)? How to Calculate it
Conversion Rate: Why it Matters to Business
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Conversion Rate: Why it Matters to Business
How to Embrace Product-Led Innovation in 2024
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How to Embrace Product-Led Innovation in 2024
3 Ways To Measure User Retention
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3 Ways To Measure User Retention
Celebrating the 2023 Amplitude Pioneer Award Finalists
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Celebrating the 2023 Amplitude Pioneer Award Finalists
Top 5 Metrics to Track for Digital Product Adoption
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Top 5 Metrics to Track for Digital Product Adoption
What Is a Qualified Lead? Full Guide and Explanation
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What Is a Qualified Lead? Full Guide and Explanation
How to Improve Conversion Rate Optimization Using Web Analytics
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How to Improve Conversion Rate Optimization Using Web Analytics
What Exponential Growth Really Looks Like (And How to Hit It)
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What Exponential Growth Really Looks Like (And How to Hit It)
5 Customer Engagement Metrics for Product Teams to Drive Success
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5 Customer Engagement Metrics for Product Teams to Drive Success
How to Elevate Healthcare Experiences with Digital Analytics
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How to Elevate Healthcare Experiences with Digital Analytics
What Is Data Mining? A Comprehensive Guide with Examples
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What Is Data Mining? A Comprehensive Guide with Examples
The Power of Continuous Learning in Product Management
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The Power of Continuous Learning in Product Management
What Is Customer Analytics? Metrics to Track & Best Practices
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What Is Customer Analytics? Metrics to Track & Best Practices
How Mercadona Leverages Amplitude to Increase Basket Size and Conversions
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How Mercadona Leverages Amplitude to Increase Basket Size and Conversions
Using the Voice of the Customer to Build a Better Product
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Using the Voice of the Customer to Build a Better Product
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
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Click-Through Rate (CTR): How to Calculate and Increase Your CTR
The Hook Model: Retain Users by Creating Habit-Forming Products
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The Hook Model: Retain Users by Creating Habit-Forming Products
What is a Product Roadmap?
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What is a Product Roadmap?
6 Best Practices for Product Adoption in Financial Services, Media, and Retail
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6 Best Practices for Product Adoption in Financial Services, Media, and Retail
What is Web Personalization? Using it to Increase User Engagement
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What is Web Personalization? Using it to Increase User Engagement
Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations
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Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations
Quantitative vs. Qualitative Data: Which To Use and When
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Quantitative vs. Qualitative Data: Which To Use and When
What is Product Development?
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What is Product Development?
Customer Funnel: Convert Top-of-Funnel Users to Customers
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Customer Funnel: Convert Top-of-Funnel Users to Customers
Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
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Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
How Startups Should Think About Customer-led Development
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How Startups Should Think About Customer-led Development
The Future of Finance: 6 Ways Financial Services Can Use Machine Learning
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The Future of Finance: 6 Ways Financial Services Can Use Machine Learning
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
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Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
5 Examples of Great Digital Customer Acquisition
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5 Examples of Great Digital Customer Acquisition
How to Improve the Customer Experience and Drive Repeat Sales
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How to Improve the Customer Experience and Drive Repeat Sales
What is Product Adoption?
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What is Product Adoption?
Navigating Startup Fundraising: From Product-Market Fit to Compelling Pitch Deck
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Navigating Startup Fundraising: From Product-Market Fit to Compelling Pitch Deck
How to Unlock the Power of Personalization and Boost Retention
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How to Unlock the Power of Personalization and Boost Retention
Implementing Product-Led Growth: How Amplitude Customers Put PLG into Practice
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Implementing Product-Led Growth: How Amplitude Customers Put PLG into Practice
MQL vs SQL - Marketing and Sales Qualified Leads Guide
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MQL vs SQL - Marketing and Sales Qualified Leads Guide
Ecommerce Conversion Metrics Guide: Top 7 Metrics to Grow Your Business
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Ecommerce Conversion Metrics Guide: Top 7 Metrics to Grow Your Business
What is Enterprise Analytics?
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What is Enterprise Analytics?
What is Product-Led Growth?
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What is Product-Led Growth?
Product Benchmark Metrics
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Product Benchmark Metrics
Product Analytics for Dummies: A Beginner's Guide to Getting Started
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Product Analytics for Dummies: A Beginner's Guide to Getting Started
What is Multivariate Testing? How to use it to Optimize Conversions
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What is Multivariate Testing? How to use it to Optimize Conversions
What is Diagnostic Analytics?
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What is Diagnostic Analytics?
What Is Average Order Value (AOV)? Definition and How to Calculate
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What Is Average Order Value (AOV)? Definition and How to Calculate
What is Big Data Analytics?
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What is Big Data Analytics?
What is Product Differentiation?
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What is Product Differentiation?
How to Launch a SaaS Product
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How to Launch a SaaS Product
Bounce Rate: How to Calculate & What's a Good Average
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Bounce Rate: How to Calculate & What's a Good Average
3 Reasons to Pay Attention to Retention
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3 Reasons to Pay Attention to Retention
Enhancing Retention Strategies at SimpliSafe
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Enhancing Retention Strategies at SimpliSafe
What is a Minimum Viable Product (MVP)? Definition, Examples, and How-to
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What is a Minimum Viable Product (MVP)? Definition, Examples, and How-to
How to Drive Product Analytics Adoption with Amplitude
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How to Drive Product Analytics Adoption with Amplitude
What is Prescriptive Analytics? Guide & Examples
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What is Prescriptive Analytics? Guide & Examples
What is a Go-To-Market Strategy? GTM 101
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What is a Go-To-Market Strategy? GTM 101
5 Strategies for Attracting and Onboarding Users to Finserv Platforms
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5 Strategies for Attracting and Onboarding Users to Finserv Platforms
The Pioneer Awards: Now Accepting Submissions
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The Pioneer Awards: Now Accepting Submissions
What is Descriptive Analytics? A Quick Guide
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What is Descriptive Analytics? A Quick Guide
How to Democratize Data and Empower Teams for Success
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How to Democratize Data and Empower Teams for Success
From Strategy to Practice: Tactics and Metrics for Implementing PLG
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From Strategy to Practice: Tactics and Metrics for Implementing PLG
What is Predictive Analytics? The Definitive Guide
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What is Predictive Analytics? The Definitive Guide
The Secret to High Retention: Your Product Must Be Loveable!
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The Secret to High Retention: Your Product Must Be Loveable!
An Introduction to Data Governance
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An Introduction to Data Governance
What is Data Taxonomy?
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What is Data Taxonomy?
Retention Customer Lifetime Value | Amplitude
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Retention Customer Lifetime Value | Amplitude
Leveraging Analytics to Achieve Product-Market Fit
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Leveraging Analytics to Achieve Product-Market Fit
Advanced Data Structures Explained
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Advanced Data Structures Explained
Product-Led Growth: Going Deeper on How to Get Started
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Product-Led Growth: Going Deeper on How to Get Started
Use the Bet Up Activity to Shine a Light on Your Product Strategy
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Use the Bet Up Activity to Shine a Light on Your Product Strategy
What Are Augmented Analytics? And How to Get Started
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What Are Augmented Analytics? And How to Get Started