In the digital space, the pace is relentless, and the stakes are high. Product teams have options when running experiments, including the well-mapped path of A/B testing and the swift, adaptive route of multi-armed bandits (MABs)-both solid choices depending on your use case and goals.

With MABs gaining interest for their promise of quicker insights and a streamlined path to peak performance, it's tempting to follow the buzz. Product development leaders are increasingly considering MABs to stay agile in an ever-changing market.

Though there are scenarios where MABs make sense, it's essential to understand MABs' purpose, limitations, and use cases so you know when to use them instead of traditional A/B testing.