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SparkToro
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Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It
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The Juice Joins The ActiveCampaign Leap Day Extravaganza!
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Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
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The Best Damn Food & Drink Gift Guide on the Internet 2023
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How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
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If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard
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5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales
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Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard
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Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team
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4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
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Modern Content Marketing: Your New Growth Flywheel
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5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?
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How One Media Placement Led to 1,600 Customers - And How You Can Do It Too
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5-Minute Whiteboard: Zero-Click Marketing 101
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Maybe the Best Threads Strategy Right Now Is to Listen and Learn
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A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)
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An Employee's Guide to Building a Personal Brand
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How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard
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SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
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How A Tech Startup Powers Their Marketing Strategy With SparkToro
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Your Burning Questions About Google Analytics 4 (GA4)
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How Being Customer-Led Can Double the Impact of Your Traffic
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Your New KPIs to Gauge Content Quality
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New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"
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Marketing, PR, And Other Use Cases for SparkToro
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How I Use SparkToro for Content Marketing Projects
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"High Quality Content" is the Most Useless Phrase in Marketing; We Can Do Better
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Why SparkToro Requires A Different Marketing Approach
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Guide to SparkToro Part 0: Introduction and a Love Letter
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The Power of Word of Mouth: How to Find What Influences Your Customers
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SparkToro Feature Reference & Documentation
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AI-Generated Content is the New Floor
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NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro
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Maybe You Need a Fractional Marketing Director - Not a Fractional CMO
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SparkToro's Prices Are Going Up (but not for everyone)
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A Crash Course in Speaking at Conferences
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Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
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The Creator Economy Is Far From Overblown
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You can't hire ambitious people and then ask them to stop being ambitious.
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Why Marketers Should Follow Their Audiences, Not Predict the Future
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Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
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How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
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NEW: Audience Tracking is Now Available in SparkToro
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Maybe Better Tools Make Us Better Creators
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Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast...
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Which 3rd-Party Traffic Estimate Best Matches Google Analytics?
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The Best Damn Food & Drink Gift Guide 2022
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Trendjacking Without the Cringe
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How to Measure "Hard-to-Measure" Marketing Channels
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Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
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Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events
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Digital Current - The Product Launch Marketing Plan That Generated $1 Million In 60 Days | SparkToro Case Study
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Foundation - How Foundation Closes Deals, Serves Clients, and Makes Ad Spend More Efficient with SparkToro. | SparkToro Case Study
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How Shepherd Does Fast, Full-Stack Market Research with SparkToro | SparkToro Case Study
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SparkToro - Crowdcast
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Adwordizing Case Study - Using SparkToro for competitor analysis is extremely useful | SparkToro Case Study
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Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
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You Don't Need a Buyer Persona. You Need Multiple Audience Personas.
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SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing
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Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
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The Episodic Content Creator's Guide to Using SparkToro
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SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
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SparkToro's Mission, Vision, and Values: BELUX
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SparkToro's Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
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Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
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8 Counterintuitive Marketing Strategies That Actually Work
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