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The Content Studio The Content Studio
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Welcome to "The State of (Dis)Content"
Welcome to "The State of (Dis)Content"
Jul 29, 2024
Other
SparkToro SparkToro
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Apr 08, 2023
Webinar
The Content Studio The Content Studio
🧃
The State of (Dis)Content
The State of (Dis)Content
Oct 08, 2024
Report
SparkToro SparkToro
Modern Content Marketing: Your New Growth Flywheel
Modern Content Marketing: Your New Growth Flywheel
Aug 21, 2023
Article
Kalyna Marketing Claimed Kalyna Marketing
Why SparkToro Requires A Different Marketing Approach
Why SparkToro Requires A Different Marketing Approach
Apr 06, 2023
Article
SparkToro SparkToro
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Sep 20, 2022
Article
SparkToro SparkToro
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
Aug 16, 2023
Article
SparkToro SparkToro
The Death of Marketing Attribution
The Death of Marketing Attribution
Oct 31, 2023
Event Session
SparkToro SparkToro
Office Hours: Don't Sleep on Content Distribution
Office Hours: Don't Sleep on Content Distribution
Apr 08, 2023
Webinar
Kalyna Marketing Claimed Kalyna Marketing
SparkToro Feature Reference & Documentation
SparkToro Feature Reference & Documentation
Apr 06, 2023
Article

Latest Content

SparkToro SparkToro
Demand-Creation vs. Demand-Converting Marketing
Demand-Creation vs. Demand-Converting Marketing
Apr 08, 2025
Article
SparkToro SparkToro
The Internet Needs Less Fighting, More Invisible Subtweets
The Internet Needs Less Fighting, More Invisible Subtweets
Mar 31, 2025
Article
SparkToro SparkToro
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
Mar 26, 2025
Article
SparkToro SparkToro
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
Mar 18, 2025
Article
SparkToro SparkToro
How to Turn Audience Research Into Content Ideas
How to Turn Audience Research Into Content Ideas
Mar 13, 2025
Article
SparkToro SparkToro
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
Mar 11, 2025
Article
SparkToro SparkToro
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
Mar 04, 2025
Article
SparkToro SparkToro
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
Feb 26, 2025
Article
SparkToro SparkToro
Unpopular Opinion: Public Relations is the Future of Marketing
Unpopular Opinion: Public Relations is the Future of Marketing
Feb 17, 2025
Video
SparkToro SparkToro
Audience Research: The Complete Guide for Marketers in 2025
Audience Research: The Complete Guide for Marketers in 2025
Feb 04, 2025
Article

Articles

127
Demand-Creation vs. Demand-Converting Marketing
Demand-Creation vs. Demand-Converting Marketing
The Internet Needs Less Fighting, More Invisible Subtweets
The Internet Needs Less Fighting, More Invisible Subtweets
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
How to Turn Audience Research Into Content Ideas
How to Turn Audience Research Into Content Ideas
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
ROI vs. VOI: Smart Marketers Look Beyond the Numbers
Audience Research: The Complete Guide for Marketers in 2025
Audience Research: The Complete Guide for Marketers in 2025
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
The Juice Joins The ActiveCampaign Leap Day Extravaganza!
Why One-Pagers Are Dead (And What to Send Instead)
Why One-Pagers Are Dead (And What to Send Instead)
Traffic Is Down; Revenue Is... Up?
Traffic Is Down; Revenue Is... Up?
The Overlooked Reason Your Content Isn't Gaining Traction
The Overlooked Reason Your Content Isn't Gaining Traction
The Digital Watercooler is Gone
The Digital Watercooler is Gone
The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?
The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?
Why Do We Need Zero Click Marketing?
Why Do We Need Zero Click Marketing?
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
The Biggest Mistake We Make When Asking: "Where Are My Customers?"
Whoa. 5 New Data Features in SparkToro in 100 Days.
Whoa. 5 New Data Features in SparkToro in 100 Days.
3 Common Social Media Mistakes That We Don't Talk About Enough
3 Common Social Media Mistakes That We Don't Talk About Enough
Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers
Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers
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Case Studies

12
Rise Marketing Reduces Customer Acquisition Cost with SparkToro
Rise Marketing Reduces Customer Acquisition Cost with SparkToro
We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use
We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use
How Digital Agency AlgoRhythm Uses SparkToro to Supercharge Engagement, Follows, and Amplification | SparkToro Case Study
How Digital Agency AlgoRhythm Uses SparkToro to Supercharge Engagement, Follows, and Amplification | SparkToro Case Study
Contact Any Celebrity - I couldn't figure out what media our audience consumed anymore | SparkToro Case Study
Contact Any Celebrity - I couldn't figure out what media our audience consumed anymore | SparkToro Case Study
Ibriiz - Ibriiz uses SparkToro to nail their launch planning and execution | SparkToro Case Study
Ibriiz - Ibriiz uses SparkToro to nail their launch planning and execution | SparkToro Case Study
Web Marketer UK - SparkToro is such a strong springboard from which to start | SparkToro Case Study
Web Marketer UK - SparkToro is such a strong springboard from which to start | SparkToro Case Study
Truly Inc Case Study - It's Kind of Magic, Really | SparkToro Case Study
Truly Inc Case Study - It's Kind of Magic, Really | SparkToro Case Study
Grizzle Case Study - Learn how the Hunter.io integration made their day | SparkToro Case Study
Grizzle Case Study - Learn how the Hunter.io integration made their day | SparkToro Case Study
Digital agency Evonomix found new ways of discovering campaign ideas | SparkToro Case Study
Digital agency Evonomix found new ways of discovering campaign ideas | SparkToro Case Study
iSynergy Case Study - SparkToro has been our single source of audience truth | SparkToro Case Study
iSynergy Case Study - SparkToro has been our single source of audience truth | SparkToro Case Study
Kurve Case Study - We saw a 13% uplift in sign-ups compared to generic campaigns. | SparkToro Case Study
Kurve Case Study - We saw a 13% uplift in sign-ups compared to generic campaigns. | SparkToro Case Study
Beach Commute Case Study - Keyword research gives you the outline, and SparkToro fills in the colors | SparkToro Case Study
Beach Commute Case Study - Keyword research gives you the outline, and SparkToro fills in the colors | SparkToro Case Study

eBooks

1

Event Sessions

1

Others

1

Podcast Episodes

1

Reports

1

Videos

6

Webinars

22
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
SparkToro Office Hours: Google Search Leak with Mike King and Rand Fishkin
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Office Hours: A Crash Course in Google Analytics 4 (GA4)
Office Hours: Digital Marketing Trends in 2023 and Beyond
Office Hours: Digital Marketing Trends in 2023 and Beyond
Office Hours: The End of Marketing Attribution
Office Hours: The End of Marketing Attribution
Office Hours: Audience Research + Growth
Office Hours: Audience Research + Growth
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Office Hours: What You Don't About Your Audience Is Killing Your Marketing (Marketing Mistakes)
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Office Hours: Weird Ways to Get More Value from Your Marketing Tools
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Office Hours: New Marketing Tools You (Probably) Haven't Heard of Yet
Office Hours: Create Better Content - and Drive Business Results
Office Hours: Create Better Content - and Drive Business Results
Office Hours: How to Write Influence-Driven Marketing Messaging
Office Hours: How to Write Influence-Driven Marketing Messaging
Office Hours: Connecting the Dots Between PR and Content
Office Hours: Connecting the Dots Between PR and Content
Office Hours: Don't Sleep on Content Distribution
Office Hours: Don't Sleep on Content Distribution
Office Hours: How To Win At Content Marketing
Office Hours: How To Win At Content Marketing
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
How To Win At Content Marketing | SparkToro Office Hours
How To Win At Content Marketing | SparkToro Office Hours
Don't Sleep on Content Distribution | SparkToro Office Hours
Don't Sleep on Content Distribution | SparkToro Office Hours
Connecting the Dots Between PR and Content | SparkToro Office Hours
Connecting the Dots Between PR and Content | SparkToro Office Hours
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
How to Write Influence-Driven Marketing Messaging | SparkToro Office Hours
Who Will Amplify This? And Why?
Who Will Amplify This? And Why?
Cohort Marketing - Demystified
Cohort Marketing - Demystified
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