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New North exists to help B2B technology companies grow with better marketing – because B2B technology marketing is hard.
We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide. As a result, too many organizations are spending marketing budgets without a clear strategic plan and little hope for measurable results.
But marketing doesn’t have to be a mystery.
We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable. Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.