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The Friday Concentrate #32: Lessons from The Swoosh
A couple of months ago, I was on a panel and one of the questions during Q&A was, "what's a brand you admire?"
The other panelists rattled off some very deserving B2B brands while I sat there silently racking my brain before it was my turn. I had nothing. Other than my favorite B2C brand of all time..."Nike," was my answer.
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