AppsFlyer

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Click flooding detection and the false-positive challenge
Article
Click flooding detection and the false-positive challenge
Marketing attribution models: Which one is right for you?
Article
Marketing attribution models: Which one is right for you?
Going global: Insights on international growth for mobile apps
Article
Going global: Insights on international growth for mobile apps
The future of the app store economy, in a privacy-centric world
Article
The future of the app store economy, in a privacy-centric world
Uncovering conversion path trends across web and mobile
Article
Uncovering conversion path trends across web and mobile
The Coronavirus impact on app installs and marketing budgets
Article
The Coronavirus impact on app installs and marketing budgets
G2's spring 2020 report solidifies AppsFlyer position as the mobile attribution leader
Article
G2's spring 2020 report solidifies AppsFlyer position as the mobile attribution leader
Merging game monetization and marketing teams for accelerated growth
Article
Merging game monetization and marketing teams for accelerated growth
16 metrics Gaming app marketers should measure
Article
16 metrics Gaming app marketers should measure
App marketing in times of uncertainty - the experts' take
Article
App marketing in times of uncertainty - the experts' take
The what, why, and how of remarketing for Shopping apps
Article
The what, why, and how of remarketing for Shopping apps
Five mobile marketing must-dos to effectively navigate times of uncertainty
Article
Five mobile marketing must-dos to effectively navigate times of uncertainty
2 common web-to-app use cases for People-Based Attribution
Article
2 common web-to-app use cases for People-Based Attribution
Gaming apps to spend $48.5 billion on user acquisition by 2022
Article
Gaming apps to spend $48.5 billion on user acquisition by 2022
Navigate your way to the best places to eat, drink, and party in Barcelona
Article
Navigate your way to the best places to eat, drink, and party in Barcelona
On persona graphs, privacy, and responsibility
Article
On persona graphs, privacy, and responsibility
What taking a step back taught me about going 'all in'
Article
What taking a step back taught me about going 'all in'
Audience segmentation for mobile marketers: A crash course
Article
Audience segmentation for mobile marketers: A crash course
Global app install ad spend to double by 2022 to hit $118 billion
Article
Global app install ad spend to double by 2022 to hit $118 billion
Pitfalls of modeling LTV and how to overcome them
Article
Pitfalls of modeling LTV and how to overcome them
The latest fraud trends uncover fascinating results
Article
The latest fraud trends uncover fascinating results
In data we trust: A look back at an explosive decade in app marketing
Article
In data we trust: A look back at an explosive decade in app marketing
CCPA ushers in a new era of data privacy
Article
CCPA ushers in a new era of data privacy
Heads up: Erratic Universal Links behavior identified on iOS 13
Article
Heads up: Erratic Universal Links behavior identified on iOS 13
Why CPA campaigns don't protect you from fraud
Article
Why CPA campaigns don't protect you from fraud
App promotion in APAC - everything you need to know
Article
App promotion in APAC - everything you need to know
How many in-app events generate the best performance?
Article
How many in-app events generate the best performance?
How hyper-casual apps are changing the way games monetize
Article
How hyper-casual apps are changing the way games monetize
Fraud tales from the mobile crypt
Article
Fraud tales from the mobile crypt
Choosing the ingredients for your fraud protection
Article
Choosing the ingredients for your fraud protection
Choosing your mobile media sources: How many are enough?
Article
Choosing your mobile media sources: How many are enough?
Google insider tips to bring your creative assets to the next level
Article
Google insider tips to bring your creative assets to the next level
Refine your fraud protection with validation rules
Article
Refine your fraud protection with validation rules
2019 Indonesia post-Ramadan mobile insights
Article
2019 Indonesia post-Ramadan mobile insights
With billions of advertising dollars exposed, there's no slowing fraudsters
Article
With billions of advertising dollars exposed, there's no slowing fraudsters
Data standardization: How to keep your analysis effective
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Data standardization: How to keep your analysis effective
The inconvenient truth about ad reconciliation
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The inconvenient truth about ad reconciliation
Ad fraud in Vietnam: Challenges and solutions
Article
Ad fraud in Vietnam: Challenges and solutions
Why it's time for standardized metrics on views and clicks
Article
Why it's time for standardized metrics on views and clicks
New guide reveals how marketers can leverage $510B Shopping app market
Article
New guide reveals how marketers can leverage $510B Shopping app market
The organic uplift in-app marketing: Separating fact from fiction
Article
The organic uplift in-app marketing: Separating fact from fiction
3 steps to minimizing security vulnerabilities from 3rd parties
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3 steps to minimizing security vulnerabilities from 3rd parties
How AppsFlyer is building a future that's private by design
Article
How AppsFlyer is building a future that's private by design
Set up your app for success: Deep linking in Ramadan campaigns
Article
Set up your app for success: Deep linking in Ramadan campaigns
How to choose the right attribution platform the first time around
Article
How to choose the right attribution platform the first time around
Thoughts on the future of attribution
Article
Thoughts on the future of attribution