AppsFlyer

AppsFlyer

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SKAdNetwork 4.0 is out, let's build your strategy
Article
SKAdNetwork 4.0 is out, let's build your strategy
AppsFlyer AppsFlyer
Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny
Podcast Episode
Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny
AppsFlyer AppsFlyer
Set up your app for success: Deep linking in Ramadan campaigns
Article
Set up your app for success: Deep linking in Ramadan campaigns
AppsFlyer AppsFlyer
Got an app? Now what? Here's how to increase app downloads
Article
Got an app? Now what? Here's how to increase app downloads
AppsFlyer AppsFlyer
How to master Taboola and Outbrain to drive app growth
Video
How to master Taboola and Outbrain to drive app growth
AppsFlyer AppsFlyer
It's not you, it's your MMP: How to know it's time to switch
Article
It's not you, it's your MMP: How to know it's time to switch
AppsFlyer AppsFlyer
The app marketing guide: Cracking the code to app success
Article
The app marketing guide: Cracking the code to app success
AppsFlyer AppsFlyer
Gaming analytics: Why the numbers matter
Article
Gaming analytics: Why the numbers matter
AppsFlyer AppsFlyer
Everything you need to know about mobile A/B testing
Article
Everything you need to know about mobile A/B testing
AppsFlyer AppsFlyer
App monetization guide: How to generate revenue from apps in 2022
Article
App monetization guide: How to generate revenue from apps in 2022
AppsFlyer AppsFlyer

Latest Content

What is TV made for?
Podcast Episode
What is TV made for?
AppsFlyer AppsFlyer
Why social shopping might finally be ready to break out in the US
Podcast Episode
Why social shopping might finally be ready to break out in the US
AppsFlyer AppsFlyer
Is YouTube Headed for a Paywall?
Podcast Episode
Is YouTube Headed for a Paywall?
AppsFlyer AppsFlyer
So you've been pretending to understand AI
Podcast Episode
So you've been pretending to understand AI
AppsFlyer AppsFlyer
How Retail Media took over the ad business seemingly overnight
Podcast Episode
How Retail Media took over the ad business seemingly overnight
AppsFlyer AppsFlyer
Why there is no one like Mr. Beast
Podcast Episode
Why there is no one like Mr. Beast
AppsFlyer AppsFlyer
Live from the Kochava Summit, its Next in Media
Podcast Episode
Live from the Kochava Summit, its Next in Media
AppsFlyer AppsFlyer
What happens when an election year happens during a Cookiepocolypse
Podcast Episode
What happens when an election year happens during a Cookiepocolypse
AppsFlyer AppsFlyer
"We're going to be talking about real outcomes, not cookie-based outcomes."
Podcast Episode
"We're going to be talking about real outcomes, not cookie-based outcomes."
AppsFlyer AppsFlyer
‎Next in Media: Week in Review with Mike & Ari on Apple Podcasts
Podcast Episode
‎Next in Media: Week in Review with Mike & Ari on Apple Podcasts
AppsFlyer AppsFlyer

Articles

284
The definitive guide to marketing attribution: giving credit where credit's due
Article
The definitive guide to marketing attribution: giving credit where credit's due
How LiveOps is changing the gaming landscape
Article
How LiveOps is changing the gaming landscape
Gaming analytics: Why the numbers matter
Article
Gaming analytics: Why the numbers matter
Mastering creative analytics: where data meets design
Article
Mastering creative analytics: where data meets design
Enhancing dynamic product ads performance with OneLink
Article
Enhancing dynamic product ads performance with OneLink
SSOT: A one-stop shop for bridging iOS data gaps
Article
SSOT: A one-stop shop for bridging iOS data gaps
Automate or stagnate: your mobile marketing automation guide
Article
Automate or stagnate: your mobile marketing automation guide
Creative strategist: What is it and why you [may] need it
Article
Creative strategist: What is it and why you [may] need it
The creative testing blueprint: Strategies for high-impact ad campaigns
Article
The creative testing blueprint: Strategies for high-impact ad campaigns
My ROAS is dropping! What should I do?
Article
My ROAS is dropping! What should I do?
Where to invest: the value of continuing to invest in paid media during a recession
Article
Where to invest: the value of continuing to invest in paid media during a recession
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Article
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Subscription-based apps: How to set yourself for success
Article
Subscription-based apps: How to set yourself for success
Why media mix models are the answer to unlocking measurement in a privacy-centric world
Article
Why media mix models are the answer to unlocking measurement in a privacy-centric world
Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Article
Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Bring joy to your CFO: practical ways to shorten campaign payback periods
Article
Bring joy to your CFO: practical ways to shorten campaign payback periods
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
Article
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
Article
As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
What does it really mean to be an attribution authority?
Article
What does it really mean to be an attribution authority?
Aggregated attribution innovation based on differential privacy
Article
Aggregated attribution innovation based on differential privacy
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Case Studies

1

eBooks

17
Welcome to the jungle – your ultimate guide for CTV Advertising
eBook
Welcome to the jungle – your ultimate guide for CTV Advertising
Game on: How PC and console platforms open up new revenue streams for game developers
eBook
Game on: How PC and console platforms open up new revenue streams for game developers
How to use ChatGPT to market your app [50+ prompts]
eBook
How to use ChatGPT to market your app [50+ prompts]
Mobile measurement & marketing analytics for gaming apps - The complete guide
eBook
Mobile measurement & marketing analytics for gaming apps - The complete guide
Data clean rooms: The definitive 2022 guide
eBook
Data clean rooms: The definitive 2022 guide
All together now: Cohort analysis explained
eBook
All together now: Cohort analysis explained
Mobile measurement & marketing analytics for subscription apps - The complete guide
eBook
Mobile measurement & marketing analytics for subscription apps - The complete guide
The marketer's field guide to mobile ad fraud
eBook
The marketer's field guide to mobile ad fraud
In-app advertising done right: The complete guide
eBook
In-app advertising done right: The complete guide
App engagement and user retention: The definitive guide
eBook
App engagement and user retention: The definitive guide
The complete guide to programmatic advertising
eBook
The complete guide to programmatic advertising
Mobile measurement & marketing analytics for Shopping apps - The complete guide
eBook
Mobile measurement & marketing analytics for Shopping apps - The complete guide
Mobile measurement & marketing analytics for gaming apps - The complete guide
eBook
Mobile measurement & marketing analytics for gaming apps - The complete guide
Inside SKAN, Chapter 3: The story behind the low NOI figures
eBook
Inside SKAN, Chapter 3: The story behind the low NOI figures
Deep linking 101: The why, what, and how of today's most trending CX technology
eBook
Deep linking 101: The why, what, and how of today's most trending CX technology
Re-engagement in the era of privacy - the definitive guide
eBook
Re-engagement in the era of privacy - the definitive guide
Apple's App Clips for iOS 14 [Developers guide]
eBook
Apple's App Clips for iOS 14 [Developers guide]

Infographics

2

Podcast Episodes

216
Why social shopping might finally be ready to break out in the US
Podcast Episode
Why social shopping might finally be ready to break out in the US
So you've been pretending to understand AI
Podcast Episode
So you've been pretending to understand AI
What is TV made for?
Podcast Episode
What is TV made for?
Is YouTube Headed for a Paywall?
Podcast Episode
Is YouTube Headed for a Paywall?
How Retail Media took over the ad business seemingly overnight
Podcast Episode
How Retail Media took over the ad business seemingly overnight
Why there is no one like Mr. Beast
Podcast Episode
Why there is no one like Mr. Beast
What happens when an election year happens during a Cookiepocolypse
Podcast Episode
What happens when an election year happens during a Cookiepocolypse
Live from the Kochava Summit, its Next in Media
Podcast Episode
Live from the Kochava Summit, its Next in Media
"We're going to be talking about real outcomes, not cookie-based outcomes."
Podcast Episode
"We're going to be talking about real outcomes, not cookie-based outcomes."
The Week in Review
Podcast Episode
The Week in Review
Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken
Podcast Episode
Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken
Fortnite and Roblox for (Ad) Dummies
Podcast Episode
Fortnite and Roblox for (Ad) Dummies
‎Next in Media: Week in Review with Mike & Ari on Apple Podcasts
Podcast Episode
‎Next in Media: Week in Review with Mike & Ari on Apple Podcasts
How one news brand is thriving amidst a digital publishing meltdown
Podcast Episode
How one news brand is thriving amidst a digital publishing meltdown
Ok seriously, what in god's name is Google's Privacy Sandbox?
Podcast Episode
Ok seriously, what in god's name is Google's Privacy Sandbox?
How to build a major ad business inside a retailer like Albertsons
Podcast Episode
How to build a major ad business inside a retailer like Albertsons
How Tastemade avoided the digital media flameout to become a major CTV player
Podcast Episode
How Tastemade avoided the digital media flameout to become a major CTV player
Hasbro's CMO on the state of kids media in 2024
Podcast Episode
Hasbro's CMO on the state of kids media in 2024
Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024
Podcast Episode
Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024
What Brands Still Don't Understand About TikTok
Podcast Episode
What Brands Still Don't Understand About TikTok
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Reports

4

Videos

31
5 steps to build an amazing Facebook audience strategy
Video
5 steps to build an amazing Facebook audience strategy
How to stand up to mobile fraud
Video
How to stand up to mobile fraud
Incrementality and cannibalization in user acquisition
Video
Incrementality and cannibalization in user acquisition
How to build your app marketing tech stack like a pro
Video
How to build your app marketing tech stack like a pro
War and peace: Tips for creating good product-UA synergy
Video
War and peace: Tips for creating good product-UA synergy
Facebook creative testing methodology
Video
Facebook creative testing methodology
Influencer marketing for apps: What you need to know
Video
Influencer marketing for apps: What you need to know
How to get the most out of rewarded traffic
Video
How to get the most out of rewarded traffic
The other side of the coin: Monetization for non-gaming apps
Video
The other side of the coin: Monetization for non-gaming apps
Think ad monetization of rewarded video is all about eCPM? Think again
Video
Think ad monetization of rewarded video is all about eCPM? Think again
How to master Taboola and Outbrain to drive app growth
Video
How to master Taboola and Outbrain to drive app growth
How complex event optimization can boost retention and ROI
Video
How complex event optimization can boost retention and ROI
Do's and don'ts for optimizing UA and performance ad campaigns
Video
Do's and don'ts for optimizing UA and performance ad campaigns
How to do web-to-app migration without spending a penny
Video
How to do web-to-app migration without spending a penny
Making user acquisition work in the age of automation
Video
Making user acquisition work in the age of automation
Mobile app retention: A mobile marketer's primer
Video
Mobile app retention: A mobile marketer's primer
Product growth through virality: A product marketer's take
Video
Product growth through virality: A product marketer's take
Getting started with marketing for subscription-based apps
Video
Getting started with marketing for subscription-based apps
Predict the future of your mobile app business without a crystal ball
Video
Predict the future of your mobile app business without a crystal ball
Is your A/B test broken? Here's how to fix it
Video
Is your A/B test broken? Here's how to fix it
Explore all Arrow right

Webinars

17
Subscription app-ssential insights for attracting and retaining customers
Webinar
Subscription app-ssential insights for attracting and retaining customers
Winning eCommerce strategies for 2023 [Webinar]
Webinar
Winning eCommerce strategies for 2023 [Webinar]
Runway to success: Mastering iOS modeling for data insights
Webinar
Runway to success: Mastering iOS modeling for data insights
Bridging the gap: Leveraging gaming expertise for cross-industry fraud prevention
Webinar
Bridging the gap: Leveraging gaming expertise for cross-industry fraud prevention
Cracking the code of WWDC 2023
Webinar
Cracking the code of WWDC 2023
Introducing Privacy Sandbox. From iOS to Android: Learnings & Projections
Webinar
Introducing Privacy Sandbox. From iOS to Android: Learnings & Projections
Optimizing creative (during a downturn) webinar - Tips with budget in mind.
Webinar
Optimizing creative (during a downturn) webinar - Tips with budget in mind.
Mobile ad fraud webinar - Our DIY fraud mitigation techniques.
Webinar
Mobile ad fraud webinar - Our DIY fraud mitigation techniques.
Strategies to champion iOS14+
Webinar
Strategies to champion iOS14+
Women leading privacy webinar - Trends and shifts in the privacy landscape
Webinar
Women leading privacy webinar - Trends and shifts in the privacy landscape
How eCommerce apps can move up in a downturn
Webinar
How eCommerce apps can move up in a downturn
Mastering SKAN 4.0 with AppsFlyer
Webinar
Mastering SKAN 4.0 with AppsFlyer
ROX & Deep linking webinar - The power of mobile growth
Webinar
ROX & Deep linking webinar - The power of mobile growth
Staying ahead of the mobile game: challenges and opportunities
Webinar
Staying ahead of the mobile game: challenges and opportunities
Driving mobile adoption for your app
Webinar
Driving mobile adoption for your app
Scaling your business with Data Clean Rooms
Webinar
Scaling your business with Data Clean Rooms
The biggest Connected TV (CTV) trends in 2023 and beyond
Webinar
The biggest Connected TV (CTV) trends in 2023 and beyond

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day.

To learn how to grow your business with attribution data you can trust please visit www.appsflyer.com.

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284
articles
1
case study
17
ebooks
2
infographics
216
podcast episodes
4
reports
31
videos
17
webinars