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6 Questions About Made-For-Advertising Websites
Article
6 Questions About Made-For-Advertising Websites
2024 Trends for Healthcare and Pharmaceutical Marketers
Article
2024 Trends for Healthcare and Pharmaceutical Marketers
Our Favorite Blog Posts from 2023
Article
Our Favorite Blog Posts from 2023
2024 Trends for Restaurant & Dining Marketers
Article
2024 Trends for Restaurant & Dining Marketers
Your Favorite Blog Posts From 2023
Article
Your Favorite Blog Posts From 2023
2024 Trends for Automotive Marketers
Article
2024 Trends for Automotive Marketers
2024 Trends for Travel and Tourism Marketers
Article
2024 Trends for Travel and Tourism Marketers
2024 Trends for Financial Services Marketers
Article
2024 Trends for Financial Services Marketers
2024 Trends for Retail & E-commerce Marketers
Article
2024 Trends for Retail & E-commerce Marketers
The Ultimate Guide to Political Advertising in 2024
Article
The Ultimate Guide to Political Advertising in 2024
Innovations in Search and Social [October 2023]
Article
Innovations in Search and Social [October 2023]
The Future of Advertising Agencies: How Leaders Can Learn and Evolve
Article
The Future of Advertising Agencies: How Leaders Can Learn and Evolve
The Impact of the CFPB Ruling on Financial Services Advertisers
Article
The Impact of the CFPB Ruling on Financial Services Advertisers
Scout: Increased Transparency in Streaming Metrics, Meta's New Gen AI Tools, and More
Article
Scout: Increased Transparency in Streaming Metrics, Meta's New Gen AI Tools, and More
How to Harness the Power of Podcast Advertising
Article
How to Harness the Power of Podcast Advertising
Digital Advertising is Under the Spotlight. How Will the Industry React?
Article
Digital Advertising is Under the Spotlight. How Will the Industry React?
What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign
Article
What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign
Scout: Google's First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More - Basis Technologies
Article
Scout: Google's First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More - Basis Technologies
Advertising on Snapchat: What Marketers Need to Know
Article
Advertising on Snapchat: What Marketers Need to Know
Scout: The Future of TikTok, AI Data Privacy Solutions, and More
Article
Scout: The Future of TikTok, AI Data Privacy Solutions, and More
Scout: TV Advertising Tumult, the State of the US Ad Industry, and More - Basis Technologies
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Scout: TV Advertising Tumult, the State of the US Ad Industry, and More - Basis Technologies
3 Questions with a Pharmaceutical Marketing Expert
Article
3 Questions with a Pharmaceutical Marketing Expert
Innovations in Search and Social [September 2023]
Article
Innovations in Search and Social [September 2023]
Programmatic Advertising 101: What is Conversion Tracking?
Article
Programmatic Advertising 101: What is Conversion Tracking?
How to Build the Right MarTech and AdTech Stack for Your Business
Article
How to Build the Right MarTech and AdTech Stack for Your Business
Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More
Article
Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More
Why the Real Social Media Cage Match Is Advertisers vs. Brand Safety Threats
Article
Why the Real Social Media Cage Match Is Advertisers vs. Brand Safety Threats
How to Ace Your Back-to-School Campaigns This Year
Article
How to Ace Your Back-to-School Campaigns This Year
Scout: Programmatic Ads at the Movies, CTV Transparency, and More
Article
Scout: Programmatic Ads at the Movies, CTV Transparency, and More
Scout: Fraying Threads, Declining Time with Linear TV, and More
Article
Scout: Fraying Threads, Declining Time with Linear TV, and More
7 Things to Know About Cannabis Consumer Behavior in 2023
Article
7 Things to Know About Cannabis Consumer Behavior in 2023
Innovations in Search and Social [August 2023]
Article
Innovations in Search and Social [August 2023]
Holiday Advertising Recommendations by Channel: Our Experts Weigh In
Article
Holiday Advertising Recommendations by Channel: Our Experts Weigh In
Ask an Expert: Holiday Advertising Best Practices
Article
Ask an Expert: Holiday Advertising Best Practices
Digital Advertising Regulation in 2023: What Marketers Need to Know
Article
Digital Advertising Regulation in 2023: What Marketers Need to Know
3 Questions with an Automotive Advertising Expert
Article
3 Questions with an Automotive Advertising Expert
The Weird, Wonderful World of Geotargeting and Location Targeting
Article
The Weird, Wonderful World of Geotargeting and Location Targeting
4 Examples of Winning Digital Out-of-Home Ads
Article
4 Examples of Winning Digital Out-of-Home Ads
Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More
Article
Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More
Innovations in Search and Social [July 2023]
Article
Innovations in Search and Social [July 2023]
Top Trends and Strategies for Successful Holiday Marketing Campaigns
Article
Top Trends and Strategies for Successful Holiday Marketing Campaigns
4 Key Digital Video Marketing Metrics and When to Use Them
Article
4 Key Digital Video Marketing Metrics and When to Use Them
How Advertising Automation Can Help You Through the Identity Crisis (as Told by Taylor Swift)
Article
How Advertising Automation Can Help You Through the Identity Crisis (as Told by Taylor Swift)
15 Best Practices for Higher CTA Conversions
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15 Best Practices for Higher CTA Conversions
Scout: The Impacts of Reddit's Blackout, Google's Latest Antitrust Charge, and More
Article
Scout: The Impacts of Reddit's Blackout, Google's Latest Antitrust Charge, and More
Innovations in Search and Social [June 2023]
Article
Innovations in Search and Social [June 2023]
5 Cannabis Consumer Personas to Know
Article
5 Cannabis Consumer Personas to Know
Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More
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Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More
Halfway Home: The Biggest Advertising Stories from the First Half of 2023
Article
Halfway Home: The Biggest Advertising Stories from the First Half of 2023
Are You Asking the Right Questions About the Future of Identity?
Article
Are You Asking the Right Questions About the Future of Identity?
Scout: Twitter's Downward Spiral, the Uptick in OOH, and More
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Scout: Twitter's Downward Spiral, the Uptick in OOH, and More
The Do's and Don'ts of TikTok Marketing
Article
The Do's and Don'ts of TikTok Marketing
Scout: The Ad Agency Jobs AI Will Replace, Cannes Grand Prix Winners, and More
Article
Scout: The Ad Agency Jobs AI Will Replace, Cannes Grand Prix Winners, and More
Programmatic 101: Driving Performance with Campaign Optimization
Article
Programmatic 101: Driving Performance with Campaign Optimization
Why You Should Include Broadcast Radio in Your Next Omnichannel Campaign
Article
Why You Should Include Broadcast Radio in Your Next Omnichannel Campaign
Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
Article
Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
Scout: How AI Will Change SEM, Advertising During Pride Month, and More
Article
Scout: How AI Will Change SEM, Advertising During Pride Month, and More
3 Things Weezer Can Teach Us About Effective Media Strategy
Article
3 Things Weezer Can Teach Us About Effective Media Strategy
Innovations in Search and Social [May 2023]
Article
Innovations in Search and Social [May 2023]
Scout: AI Warnings, Upfronts Updates, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: AI Warnings, Upfronts Updates, and More in This Week's Digest of Top Digital Marketing Content
Artificial Intelligence and the Future of Search Engine Marketing
Article
Artificial Intelligence and the Future of Search Engine Marketing
6 Marketing Challenges in the Travel Industry Today
Article
6 Marketing Challenges in the Travel Industry Today
Who the Digital Advertising Channels Would Be at a Holiday Cookout
Article
Who the Digital Advertising Channels Would Be at a Holiday Cookout
Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More
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Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More
3 Things Advertisers Need to Know About TikTok
Article
3 Things Advertisers Need to Know About TikTok
4 Things to Know About Podcast Advertising in 2023
Article
4 Things to Know About Podcast Advertising in 2023
TikTok by the Numbers: Stats and Facts for Digital Advertisers
Article
TikTok by the Numbers: Stats and Facts for Digital Advertisers
Innovations in Search and Social [April 2023]
Article
Innovations in Search and Social [April 2023]
Scout: Brands Up Their TikTok Spend, Digital Advertising's Carbon Footprint, and More
Article
Scout: Brands Up Their TikTok Spend, Digital Advertising's Carbon Footprint, and More
5 Recommendations on How Marketers Can Succeed in a Privacy-First Future
Article
5 Recommendations on How Marketers Can Succeed in a Privacy-First Future
Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?
Article
Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?
CTV. vs. OTT: What's the Difference?
Article
CTV. vs. OTT: What's the Difference?
Scout: Google's AI Sprint, Considerations for Cannabis Advertisers, and More
Article
Scout: Google's AI Sprint, Considerations for Cannabis Advertisers, and More
The Future of Search Engine Marketing: Our Experts Weigh In
Article
The Future of Search Engine Marketing: Our Experts Weigh In
5 Considerations for Cannabis Advertising
Article
5 Considerations for Cannabis Advertising
3 Things B2B and B2C Marketers Can Learn from the World of Politics
Article
3 Things B2B and B2C Marketers Can Learn from the World of Politics
Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week's Digest of Top Digital Marketing Content
What Is Digital Out-of-Home Advertising?
Article
What Is Digital Out-of-Home Advertising?
Still Figuring Out Your Data Privacy Action Plan? Read This.
Article
Still Figuring Out Your Data Privacy Action Plan? Read This.
How to Make the Most of Your First-Party Data
Article
How to Make the Most of Your First-Party Data
Automation vs AI in Digital Advertising
Article
Automation vs AI in Digital Advertising
Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023
Article
Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023
Innovations in Search and Social [March 2023]
Article
Innovations in Search and Social [March 2023]
Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023
Article
Will Data Privacy Kill Advertising? | Noor Naseer's Presentation at SXSW 2023
Everything You Need to Know About Digital Out-of-Home Advertising
Article
Everything You Need to Know About Digital Out-of-Home Advertising
Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week's Digest of Top Digital Marketing Content
Maximizing ROI on Programmatic Advertising Spend
Article
Maximizing ROI on Programmatic Advertising Spend
Scout: Video Podcast Inventory Hype, Netflix's Adtech Conundrum, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: Video Podcast Inventory Hype, Netflix's Adtech Conundrum, and More in This Week's Digest of Top Digital Marketing Content
Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring
Article
Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring
US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
Article
US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
Programmatic Advertising 101: What Is Behavioral Targeting?
Article
Programmatic Advertising 101: What Is Behavioral Targeting?
Scout: What to Do at SXSW, Inauthenticity on International Women's Day, and More in This Week's Digest of Top Digital Marketing Content
Article
Scout: What to Do at SXSW, Inauthenticity on International Women's Day, and More in This Week's Digest of Top Digital Marketing Content
The Cookieless World: New Identity Solutions
Article
The Cookieless World: New Identity Solutions
How Will AI Shape the Future of Digital Advertising?
Article
How Will AI Shape the Future of Digital Advertising?
Innovations in Search and Social [February 2023] - Basis Technologies
Article
Innovations in Search and Social [February 2023] - Basis Technologies
What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?
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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?