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Posted Jan 5, 2023
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2 min read
Scout: Advancements in AI, Shifts in Digital Ad Dominance, and More in This Week's Digest of Top Digital Marketing Content
Will 2023 bring the death of the duopoly? With Google and Meta accounting for less than 50% of US digital ad spend for the first time since 2014-and with TikTok and retail media networks gobbling up more and more market share-we may be looking at a sea change in digital advertising.
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