Basis

Key Considerations for a Future-Ready Agency Tech Stack

Article

Key Considerations for a Future-Ready Agency Tech Stack

Putting AI to Work: Top Takeaways from Advertising Week New York 2024

Article

Putting AI to Work: Top Takeaways from Advertising Week New York 2024

6 Considerations for Cannabis Advertising

Article

6 Considerations for Cannabis Advertising

3 Considerations for Retail Marketers Headed into 2025

Article

3 Considerations for Retail Marketers Headed into 2025

What Advertising Leaders Need to Know About the Future of TV and Digital Video

Article

What Advertising Leaders Need to Know About the Future of TV and Digital Video

How Marketing Organizations are Investing in AI

Article

How Marketing Organizations are Investing in AI

How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

Article

How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

Article

How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

What Today's Buzzwords Reveal About the State of the Advertising Industry

Article

What Today's Buzzwords Reveal About the State of the Advertising Industry

Generation Alpha: Online Habits and Media Preferences by the Numbers

Article

Generation Alpha: Online Habits and Media Preferences by the Numbers

How Media Agencies are Using AI to Drive Revenue

Article

How Media Agencies are Using AI to Drive Revenue

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Article

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

The Pressing Need for Authentic Inclusive Marketing

Article

The Pressing Need for Authentic Inclusive Marketing

Strategies for Retaining Top Marketing Talent Amidst Increasing Demands

Article

Strategies for Retaining Top Marketing Talent Amidst Increasing Demands

The Future of Social and Environmental Advocacy in Advertising

Article

The Future of Social and Environmental Advocacy in Advertising

Three Ways Agency Leaders Can Build Trust with Their Clients

Article

Three Ways Agency Leaders Can Build Trust with Their Clients

The APRA: What Advertisers Need to Know

Article

The APRA: What Advertisers Need to Know

Article

Harnessing the True Value of Brand

The Secret to Building a Successful Marketing Team

Article

The Secret to Building a Successful Marketing Team

Everything We Know About Generative AI Regulation in 2024

Article

Everything We Know About Generative AI Regulation in 2024

Inefficiency in Advertising: Hidden Costs and Solutions

Article

Inefficiency in Advertising: Hidden Costs and Solutions

How Political Advertising Will Impact the Media Landscape in 2024

Article

How Political Advertising Will Impact the Media Landscape in 2024

Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

Article

Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

How Advertising Leaders Can Engage and Retain Gen Z Talent

Article

How Advertising Leaders Can Engage and Retain Gen Z Talent

Possible 2024: The AI Revolution in Marketing Has Officially Begun

Article

Possible 2024: The AI Revolution in Marketing Has Officially Begun

Key Takeaways for Digital Advertisers From the IAB's Public Policy & Legal Summit

Article

Key Takeaways for Digital Advertisers From the IAB's Public Policy & Legal Summit

How Advertisers Can Harness AI While Navigating its Risks

Article

How Advertisers Can Harness AI While Navigating its Risks

What's Old is New Again in Digital Advertising

Article

What's Old is New Again in Digital Advertising

How Financial Services Advertisers Can Unlock Consumer Banking Growth

Article

How Financial Services Advertisers Can Unlock Consumer Banking Growth

Why Contextual Targeting in Digital Advertising Is Here to Stay

Article

Why Contextual Targeting in Digital Advertising Is Here to Stay

3 Marketing Insights from SXSW 2024

Article

3 Marketing Insights from SXSW 2024

Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

Article

Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI) - Basis Technologies

Article

Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI) - Basis Technologies

How AI is Transforming Social Media Advertising

Article

How AI is Transforming Social Media Advertising

Rethinking Measurement and Attribution in a Cookieless World

Article

Rethinking Measurement and Attribution in a Cookieless World

Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Article

Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Advertising's Biggest Day: A Look Back at Super Bowl LVIII

Article

Advertising's Biggest Day: A Look Back at Super Bowl LVIII

How Advertisers are Adapting (or Not Adapting) to Signal Loss

Article

How Advertisers are Adapting (or Not Adapting) to Signal Loss

Digital Audio Advertising in 2024

Article

Digital Audio Advertising in 2024

Convergent TV Advertising in 2024

Article

Convergent TV Advertising in 2024

Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

Article

Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

How Financial Services Advertisers Can Unlock Consumer Banking Growth

Article

How Financial Services Advertisers Can Unlock Consumer Banking Growth

Cookieless Advertising for B2B Marketers

Article

Cookieless Advertising for B2B Marketers

Everything You Need to Know About Advertising on Reddit

Article

Everything You Need to Know About Advertising on Reddit

Cookieless Advertising for Travel and Tourism Marketers

Article

Cookieless Advertising for Travel and Tourism Marketers

Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Article

Cookieless Advertising for Healthcare and Pharmaceutical Marketers

2024 Programmatic Advertising Trends

Article

2024 Programmatic Advertising Trends

Cookieless Advertising for CPG Marketers

Article

Cookieless Advertising for CPG Marketers

Understanding 5 Key Pharmaceutical Consumer Personas

Article

Understanding 5 Key Pharmaceutical Consumer Personas

New Year's Resolutions For Marketers and Advertisers in 2024

Article

New Year's Resolutions For Marketers and Advertisers in 2024

Innovations in Search and Social Advertising: December 2023/January 2024

Article

Innovations in Search and Social Advertising: December 2023/January 2024

2024 Trends for CPG Marketers

Article

2024 Trends for CPG Marketers

6 Questions About Made-For-Advertising Websites

Article

6 Questions About Made-For-Advertising Websites

2024 Trends for Healthcare and Pharmaceutical Marketers

Article

2024 Trends for Healthcare and Pharmaceutical Marketers

Our Favorite Blog Posts from 2023

Article

Our Favorite Blog Posts from 2023

2024 Trends for Restaurant & Dining Marketers

Article

2024 Trends for Restaurant & Dining Marketers

Your Favorite Blog Posts From 2023

Article

Your Favorite Blog Posts From 2023

2024 Trends for Automotive Marketers

Article

2024 Trends for Automotive Marketers

2024 Trends for Travel and Tourism Marketers

Article

2024 Trends for Travel and Tourism Marketers

2024 Trends for Financial Services Marketers

Article

2024 Trends for Financial Services Marketers

2024 Trends for Retail & E-commerce Marketers

Article

2024 Trends for Retail & E-commerce Marketers

The Ultimate Guide to Political Advertising in 2024

Article

The Ultimate Guide to Political Advertising in 2024

Innovations in Search and Social [October 2023]

Article

Innovations in Search and Social [October 2023]

The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Article

The Future of Advertising Agencies: How Leaders Can Learn and Evolve

The Impact of the CFPB Ruling on Financial Services Advertisers

Article

The Impact of the CFPB Ruling on Financial Services Advertisers

Scout: Increased Transparency in Streaming Metrics, Meta's New Gen AI Tools, and More

Article

Scout: Increased Transparency in Streaming Metrics, Meta's New Gen AI Tools, and More

How to Harness the Power of Podcast Advertising

Article

How to Harness the Power of Podcast Advertising

Digital Advertising is Under the Spotlight. How Will the Industry React?

Article

Digital Advertising is Under the Spotlight. How Will the Industry React?

What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

Article

What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

Scout: Google's First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More - Basis Technologies

Article

Scout: Google's First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More - Basis Technologies

Advertising on Snapchat: What Marketers Need to Know

Article

Advertising on Snapchat: What Marketers Need to Know

Scout: The Future of TikTok, AI Data Privacy Solutions, and More

Article

Scout: The Future of TikTok, AI Data Privacy Solutions, and More

Scout: TV Advertising Tumult, the State of the US Ad Industry, and More - Basis Technologies

Article

Scout: TV Advertising Tumult, the State of the US Ad Industry, and More - Basis Technologies

3 Questions with a Pharmaceutical Marketing Expert

Article

3 Questions with a Pharmaceutical Marketing Expert

Innovations in Search and Social [September 2023]

Article

Innovations in Search and Social [September 2023]

Programmatic Advertising 101: What is Conversion Tracking?

Article

Programmatic Advertising 101: What is Conversion Tracking?

How to Build the Right MarTech and AdTech Stack for Your Business

Article

How to Build the Right MarTech and AdTech Stack for Your Business

Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Article

Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Article

Why the Real Social Media Cage Match Is Advertisers vs. Brand Safety Threats

How to Ace Your Back-to-School Campaigns This Year

Article

How to Ace Your Back-to-School Campaigns This Year

Scout: Programmatic Ads at the Movies, CTV Transparency, and More

Article

Scout: Programmatic Ads at the Movies, CTV Transparency, and More

Scout: Fraying Threads, Declining Time with Linear TV, and More

Article

Scout: Fraying Threads, Declining Time with Linear TV, and More

7 Things to Know About Cannabis Consumer Behavior in 2023

Article

7 Things to Know About Cannabis Consumer Behavior in 2023

Innovations in Search and Social [August 2023]

Article

Innovations in Search and Social [August 2023]

Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Article

Holiday Advertising Recommendations by Channel: Our Experts Weigh In

Ask an Expert: Holiday Advertising Best Practices

Article

Ask an Expert: Holiday Advertising Best Practices

Digital Advertising Regulation in 2023: What Marketers Need to Know

Article

Digital Advertising Regulation in 2023: What Marketers Need to Know

3 Questions with an Automotive Advertising Expert

Article

3 Questions with an Automotive Advertising Expert

The Weird, Wonderful World of Geotargeting and Location Targeting

Article

The Weird, Wonderful World of Geotargeting and Location Targeting

4 Examples of Winning Digital Out-of-Home Ads

Article

4 Examples of Winning Digital Out-of-Home Ads

Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

Article

Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

Innovations in Search and Social [July 2023]

Article

Innovations in Search and Social [July 2023]

Top Trends and Strategies for Successful Holiday Marketing Campaigns

Article

Top Trends and Strategies for Successful Holiday Marketing Campaigns

4 Key Digital Video Marketing Metrics and When to Use Them

Article

4 Key Digital Video Marketing Metrics and When to Use Them

How Advertising Automation Can Help You Through the Identity Crisis (as Told by Taylor Swift)

Article

How Advertising Automation Can Help You Through the Identity Crisis (as Told by Taylor Swift)

15 Best Practices for Higher CTA Conversions

Article

15 Best Practices for Higher CTA Conversions

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