To meet the needs of today's complex digital advertising ecosystem and prepare their organizations for the years ahead, agency leaders must take a strategic approach to evaluating and optimizing their existing tech stacks. This includes ensuring disparate systems integrate and work together smoothly, leveraging automation tools to streamline workflows and boost efficiency, and equipping teams with the training and resources needed to fully capitalize on these technologies. By aligning tech investments with operational goals and client needs, agencies can drive better outcomes, reduce team burnout, and position themselves for long-term success in a rapidly evolving industry.