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#RIPGRPs: Evolving the Metrics That Move Us Forward
Article
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
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Local Is Where Currency Begins
Currency for How Media Actually Works Today
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Currency for How Media Actually Works Today
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
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The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Flexible by Design: Building Standards That Fit a Multi-Currency World
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Flexible by Design: Building Standards That Fit a Multi-Currency World
ID-Free Impressions are the New Normal
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ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office, packing local movie theatres in record numbers
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Consumers set up a blockbuster holiday season at the Box Office, packing local movie theatres in record numbers
The Opportunity for Advertisers and Publishers in Light of the Recent Cookies News
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The Opportunity for Advertisers and Publishers in Light of the Recent Cookies News
Comscore TV Personification
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Comscore TV Personification
Local Insights at Your Fingertips
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Local Insights at Your Fingertips
Unpacking the Role of AI in Media Measurement
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Unpacking the Role of AI in Media Measurement
A Shifting Homeowners Insurance Market
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A Shifting Homeowners Insurance Market
Will Gen Z Turn Out to Vote in 2024?
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Will Gen Z Turn Out to Vote in 2024?
Consumer Demand for Rich Rewards Rises
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Consumer Demand for Rich Rewards Rises
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
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In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
The Rise of Resale
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The Rise of Resale
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Engagement
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Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Engagement
Social Media Shines as Mobile Rises for Accommodation Content
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Social Media Shines as Mobile Rises for Accommodation Content
The State of the Global Summer Box Office
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The State of the Global Summer Box Office
Demand for CDs Soars
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Demand for CDs Soars
Online Brokerage Shopper Trends in 2024
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Online Brokerage Shopper Trends in 2024
Expanding Fast: Growing Reach on Free Ad Supported Streaming Channels with Roku
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Expanding Fast: Growing Reach on Free Ad Supported Streaming Channels with Roku
Optimizing Outcomes Through Reaching Audiences Cross-Screen
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Optimizing Outcomes Through Reaching Audiences Cross-Screen
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore's LDA Solutions
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Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore's LDA Solutions
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
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Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
A Business Finance Revolution
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A Business Finance Revolution
Credit Card Prequalification Gives Control to the Consumers
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Credit Card Prequalification Gives Control to the Consumers
Celebrating Comscore's 25th Anniversary
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Celebrating Comscore's 25th Anniversary
A Travel Portal Renaissance
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A Travel Portal Renaissance
Comscore's Advocacy and Political Solutions Yielding Client Success for Voter Mobilization and Engagement
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Comscore's Advocacy and Political Solutions Yielding Client Success for Voter Mobilization and Engagement
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Data Delivery at Scale
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Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Data Delivery at Scale
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
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Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Navigating the Future of Publishing
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Navigating the Future of Publishing
Reaching Audiences in the Era of Fragmented Privacy Regulations
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Reaching Audiences in the Era of Fragmented Privacy Regulations
It's All About the Audience unpacking digital trends with the trade desk
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It's All About the Audience unpacking digital trends with the trade desk
Unlocking Potential at the Upfronts
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Unlocking Potential at the Upfronts
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
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Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Top Brands, Influencers and Content throughout the Big Game
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Top Brands, Influencers and Content throughout the Big Game
Beyond Screens and Markets
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Beyond Screens and Markets
ID-Free Targeting that Performs
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ID-Free Targeting that Performs
Unlocking The Advertising Power of YouTube
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Unlocking The Advertising Power of YouTube
Why iPhone audiences should be prioritized by advertisers
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Why iPhone audiences should be prioritized by advertisers
March Madness Across Screens: 2024 Recap
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March Madness Across Screens: 2024 Recap
FROM GEN Z TO THE BOOMERS Growing Big Game Audiences in 2024
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FROM GEN Z TO THE BOOMERS Growing Big Game Audiences in 2024
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
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Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform Audience Measurement
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Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform Audience Measurement
5 Surprising Audiences Watching the Big Game
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5 Surprising Audiences Watching the Big Game
Advertise National, Optimize Locally
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Advertise National, Optimize Locally
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patented Technology
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Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patented Technology
3 Ways Political Advertisers Can Win With CTV in 2024
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3 Ways Political Advertisers Can Win With CTV in 2024
Generative AI: writing, editing and designing in 2023
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Generative AI: writing, editing and designing in 2023
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
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Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Top Trends to Keep an Eye on in 2024
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Top Trends to Keep an Eye on in 2024
Scoring on the Madness of March
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Scoring on the Madness of March
Three key insights for podcast advertising, in a privacy-centric landscape
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Three key insights for podcast advertising, in a privacy-centric landscape
It's All About Audience Reach Across Screens: Key Themes from CES 2024
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It's All About Audience Reach Across Screens: Key Themes from CES 2024
Football Sees Another Week of Success in Albany-Schenectady, NY
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Football Sees Another Week of Success in Albany-Schenectady, NY
Monetizing the Full Value of the Consumer for Brands and Publishers with Major Social Audiences
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Monetizing the Full Value of the Consumer for Brands and Publishers with Major Social Audiences
A Big Week for Sunday Night Football in Salt Lake City, UT
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A Big Week for Sunday Night Football in Salt Lake City, UT
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence
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New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence
Concert Movies Sing at The Box Office!
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Concert Movies Sing at The Box Office!
What marketers should know about the future of cross-platform measurement
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What marketers should know about the future of cross-platform measurement
Top 3 Holiday Shopping Predictions for 2023
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Top 3 Holiday Shopping Predictions for 2023
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
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Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Un-Identifying the Future of Advertising
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Un-Identifying the Future of Advertising
Spooky Stats: Halloween Costume Shopping Trends
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Spooky Stats: Halloween Costume Shopping Trends
Comscore In Conversation with the Green Bay Packers
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Comscore In Conversation with the Green Bay Packers
NFL Football Drives Impressive Ratings in Kansas City, MO
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NFL Football Drives Impressive Ratings in Kansas City, MO
NFL & College Football Dominate in Detroit, MI
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NFL & College Football Dominate in Detroit, MI
Monetization Opportunities for Publishers in the Face of Signal Loss
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Monetization Opportunities for Publishers in the Face of Signal Loss
All Eyes on NFL Football in Los Angeles, CA
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All Eyes on NFL Football in Los Angeles, CA
Quick Guide to the 2023 FIFA Women's World Cup
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Quick Guide to the 2023 FIFA Women's World Cup
College Football Takes Over Portland, OR
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College Football Takes Over Portland, OR
Programmatic Decoded: What is Advertising Addressability?
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Programmatic Decoded: What is Advertising Addressability?
Navigating the Future of Ad Monetization with Proximic by Comscore
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Navigating the Future of Ad Monetization with Proximic by Comscore
Summer Box office revival: on the path to a $4 billion milestone
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Summer Box office revival: on the path to a $4 billion milestone
Programmatic Decoded: What is Contextual Targeting? How has it evolved and what has AI's impact been?
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Programmatic Decoded: What is Contextual Targeting? How has it evolved and what has AI's impact been?
Washington, D.C. Welcomes Back Pre-Season Football
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Washington, D.C. Welcomes Back Pre-Season Football
MLB Baseball Tops NFL Pre-Season in Philadelphia, PA
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MLB Baseball Tops NFL Pre-Season in Philadelphia, PA