For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers in ways like never before. From granular audience insights, to highlighting our cross-platform campaign reporting capabilities, we made the case for bringing it all together with an innovative lens on the future of modern media and demonstrated how we are delivering on that now.