Crossbeam

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The State of Partner Sales: Studies in Excellence
Unlocked
The State of Partner Sales: Studies in Excellence
Jan 31, 2025
Report
Crossbeam Crossbeam
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How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Sep 14, 2025
Article
Crossbeam Crossbeam
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
Mar 14, 2025
Article
Crossbeam Crossbeam
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The Future of Revenue: What You Need to Know for 2024
The Future of Revenue: What You Need to Know for 2024
Dec 20, 2023
Podcast Episode
Crossbeam Crossbeam
How FullStory increased client retention using Ecosystem-Led Growth tactics
How FullStory increased client retention using Ecosystem-Led Growth tactics
May 06, 2025
Case Study
Crossbeam Crossbeam
The Future of Revenue: What's Working in 2025?
Unlocked
The Future of Revenue: What's Working in 2025?
Jan 14, 2025
Report
Crossbeam Crossbeam
The Partner Playbook
The Partner Playbook
Mar 15, 2025
eBook
Crossbeam Crossbeam
The 2025 Future of Revenue Report
The 2025 Future of Revenue Report
Apr 24, 2025
Report
Crossbeam Crossbeam
5 ways to leverage the your partner's influence and trust
5 ways to leverage the your partner's influence and trust
Nov 16, 2024
Article
Crossbeam Crossbeam
Introducing Deal Navigator and the Performance Dashboard
Introducing Deal Navigator and the Performance Dashboard
Apr 29, 2025
Webinar

Latest Content

AudiencePlus Claimed AudiencePlus
The Most Popular Resources of 2025 (so far) and Lessons Learned
The Most Popular Resources of 2025 (so far) and Lessons Learned
Oct 07, 2025
Article
AudiencePlus Claimed AudiencePlus
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Sep 16, 2025
Podcast Episode
Crossbeam Crossbeam
🧃
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Sep 14, 2025
Article
Crossbeam Crossbeam
Build a Modern AI Sales Tech Stack
Build a Modern AI Sales Tech Stack
Jul 11, 2025
Article
Crossbeam Crossbeam
The 2x2 Matrix of AI Data
The 2x2 Matrix of AI Data
Jul 11, 2025
Article
Crossbeam Crossbeam
AI at Crossbeam
AI at Crossbeam
Jul 11, 2025
Article
Crossbeam Crossbeam
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Jul 11, 2025
Article
Crossbeam Crossbeam
How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads
How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads
Jun 06, 2025
Case Study
Crossbeam Crossbeam
Your Next Big Deal Is Already in Your Ecosystem - Here's How to Find It Fast
Your Next Big Deal Is Already in Your Ecosystem - Here's How to Find It Fast
May 26, 2025
Article
Crossbeam Crossbeam
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
May 22, 2025
Article

Articles

614
The Most Popular Resources of 2025 (so far) and Lessons Learned
The Most Popular Resources of 2025 (so far) and Lessons Learned
🧃
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
How to Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails
Build a Modern AI Sales Tech Stack
Build a Modern AI Sales Tech Stack
The 2x2 Matrix of AI Data
The 2x2 Matrix of AI Data
AI at Crossbeam
AI at Crossbeam
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
How to Power Scalable Channel Demand with an Ecosystem-Led Strategy
Your Next Big Deal Is Already in Your Ecosystem - Here's How to Find It Fast
Your Next Big Deal Is Already in Your Ecosystem - Here's How to Find It Fast
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
How to Use Crossbeam, Gong, and Clay to Drive More Revenue
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
Ecosystem Intelligence: The Shortcut to Sales That Actually Close
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
How to Equip Your Sales Team with the Right Signals and Partners to Close Deals Faster with ELG‍
How to Use Gong for Partnerships
How to Use Gong for Partnerships
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
The Art of Partner Vetting: Finding the Right Fit for Long-Term Success
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Tech Ecosystem Maturity: Scaling Your Integration Program via Your API
Tech Ecosystem Maturity: Scaling Your Integration Program via Your API
You Have Dormant Partners. Here's How to Get Their Interest
You Have Dormant Partners. Here's How to Get Their Interest
A Career in Partnerships Could Help You Make More Money Faster
A Career in Partnerships Could Help You Make More Money Faster
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
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Case Studies

34
How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads
How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads
How Yotpo Doubled Their Partner Revenue Using Crossbeam, Slack, and an ELG Motion
How Yotpo Doubled Their Partner Revenue Using Crossbeam, Slack, and an ELG Motion
How FullStory increased client retention using Ecosystem-Led Growth tactics
How FullStory increased client retention using Ecosystem-Led Growth tactics
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
How FullStory Increased Client Retention with Ecosystem-Led Growth | Crossbeam Case Study
How FullStory Increased Client Retention with Ecosystem-Led Growth | Crossbeam Case Study
Intercom's Playbook: Driving 30% More Sourced Revenue with Ecosystem Insights | Crossbeam Case Study
Intercom's Playbook: Driving 30% More Sourced Revenue with Ecosystem Insights | Crossbeam Case Study
How Everflow Shortened Enterprise Sales Cycles with Partner Data | Crossbeam Case Study
How Everflow Shortened Enterprise Sales Cycles with Partner Data | Crossbeam Case Study
How Friendbuy Built a Thriving Ecosystem-Driven Culture | Case Study
How Friendbuy Built a Thriving Ecosystem-Driven Culture | Case Study
How Ecosystem-Led Marketing Drives 60% Higher Engagement and Integration Adoption | Crossbeam Case Study
How Ecosystem-Led Marketing Drives 60% Higher Engagement and Integration Adoption | Crossbeam Case Study
How LeanData Closes More Partner-Sourced Revenue with Crossbeam | Crossbeam Case Study
How LeanData Closes More Partner-Sourced Revenue with Crossbeam | Crossbeam Case Study
Meet the startup choosing Ecosystem-Led Growth over direct sales
Meet the startup choosing Ecosystem-Led Growth over direct sales
How Fullstory builds their tech partnerships program with Reveal's help to increase their renewal rate by 14%
How Fullstory builds their tech partnerships program with Reveal's help to increase their renewal rate by 14%
Partnerships for the Win: How Census Uses Partner Data to Pursue Higher ACVs
Partnerships for the Win: How Census Uses Partner Data to Pursue Higher ACVs
How to Increase Your Tech Partner Program's Revenue by 30% (And Be a Joy to Work With)
How to Increase Your Tech Partner Program's Revenue by 30% (And Be a Joy to Work With)
How Sendoso Doubled Their Partner-Influenced Pipeline In Just 3 Months with Crossbeam
How Sendoso Doubled Their Partner-Influenced Pipeline In Just 3 Months with Crossbeam
RollWorks Embraced the Partner Cloud. Now, They Have a 30% Increase in Retention.
RollWorks Embraced the Partner Cloud. Now, They Have a 30% Increase in Retention.
HubSpot + The Hustle: How Crossbeam Helped Make the Deal Happen
HubSpot + The Hustle: How Crossbeam Helped Make the Deal Happen
How Okta Ventures Surfaced 60 Ecosystem Qualified Leads for its Portfolio Companies in Just Two Weeks
How Okta Ventures Surfaced 60 Ecosystem Qualified Leads for its Portfolio Companies in Just Two Weeks
How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam
How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam
How Vidyard 14x'd its Partner-Sourced Revenue Using Crossbeam
How Vidyard 14x'd its Partner-Sourced Revenue Using Crossbeam
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eBooks

7

Podcast Episodes

22
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Nearbound Podcast #115: From Go-To-Market To Go-To-Network
Nearbound Podcast #115: From Go-To-Market To Go-To-Network
Lizzie Chapman: How to Make Your Leadership Care About Ecosystem-Led Growth | Supernode 2023
Lizzie Chapman: How to Make Your Leadership Care About Ecosystem-Led Growth | Supernode 2023
Lisa Hopkins: Navigating The Messy Teenage Years Of Your Partner Program | Supernode 2022
Lisa Hopkins: Navigating The Messy Teenage Years Of Your Partner Program | Supernode 2022
Jared Fuller: Trust is the New Data | Supernode 2022
Jared Fuller: Trust is the New Data | Supernode 2022
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Andy Cochran: How to Clone Yourself | Supernode 2023
Andy Cochran: How to Clone Yourself | Supernode 2023
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
Catherine Brodigan: Effective Co-Selling* (*because you have no other choice) | Supernode 2023
Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
Dave Goldstein: Ecosystem-Led Sales for the Enterprise: How Braze Leveraged Alliances to Fuel Robust Growth | Supernode 2023
Andreessen Horowitz's Sarah Wang: The best performing companies are prioritizing partnerships | Supernode 2022
Andreessen Horowitz's Sarah Wang: The best performing companies are prioritizing partnerships | Supernode 2022
Brian Jambor: Building a Partner Program From Zero | Supernode 2022
Brian Jambor: Building a Partner Program From Zero | Supernode 2022
Maureen Little: Building Influence to Drive Impact | Supernode 2023
Maureen Little: Building Influence to Drive Impact | Supernode 2023
Welcome to Supernode
Welcome to Supernode
Tobin Bennion: How Snowflake Does Customer Centered Partnerships | Supernode 2023
Tobin Bennion: How Snowflake Does Customer Centered Partnerships | Supernode 2023
Braydan Young: How to Get Your C-Suite to Care | Supernode 2023
Braydan Young: How to Get Your C-Suite to Care | Supernode 2023
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
Maureen Little: Scaling ain't easy | Supernode 2022
Maureen Little: Scaling ain't easy | Supernode 2022
Mike Stocker: 10 Partner Metrics Every Executive Ought To Know | Supernode 2023
Mike Stocker: 10 Partner Metrics Every Executive Ought To Know | Supernode 2023
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Reports

10

Toolkits

9

Videos

54
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Tech Ecosystem Maturity: How to Co-Sell Like a Supernode
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales
Playbook: How Everflow's Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Playbook: How Everflow's Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Howdy partners #56: Unleashing partner tech- Greg Portnoy
Howdy partners #56: Unleashing partner tech- Greg Portnoy
Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022
Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022
The Perfect Storm: The Demise of "Growth At All Cost" & The Rise Of Ecosystem-Led Growth
The Perfect Storm: The Demise of "Growth At All Cost" & The Rise Of Ecosystem-Led Growth
The Crossbeam x Reveal merger: Watch Bob Moore and Simon Bouchez give the inside scoop
The Crossbeam x Reveal merger: Watch Bob Moore and Simon Bouchez give the inside scoop
Sam Jacobs & Bob Moore: The Future of an Ecosystem-Led World | Supernode 2023
Sam Jacobs & Bob Moore: The Future of an Ecosystem-Led World | Supernode 2023
Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022
Allan Adler: Aligning Your Organization for Ecosystem Success | Supernode 2022
Crossbeam explains: Co-selling
Crossbeam explains: Co-selling
The 15+ questions that accelerate co-selling
The 15+ questions that accelerate co-selling
Crossbeam Explains: The Three Partnership Types
Crossbeam Explains: The Three Partnership Types
Crossbeam Explains: What are System Integrators?
Crossbeam Explains: What are System Integrators?
Crossbeam Explains: How Oyster Grew its Partner Ecosystem and Team in One Year
Crossbeam Explains: How Oyster Grew its Partner Ecosystem and Team in One Year
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022
Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022
Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022
Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022
Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022
Crossbeam Explains: Co-selling
Crossbeam Explains: Co-selling
Jared Fuller: Trust is the New Data | Supernode 2022
Jared Fuller: Trust is the New Data | Supernode 2022
Pamela Slim: Build Ecosystems, Not Empires | Supernode 2022
Pamela Slim: Build Ecosystems, Not Empires | Supernode 2022
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Webinars

35
The Inside Track: Get to Know Crossbeam's Salesforce App
The Inside Track: Get to Know Crossbeam's Salesforce App
Introducing Deal Navigator and the Performance Dashboard
Introducing Deal Navigator and the Performance Dashboard
What's new in Crossbeam: elevate your GTM strategy
What's new in Crossbeam: elevate your GTM strategy
What's new in Crossbeam streamlined ecosystem insights
What's new in Crossbeam streamlined ecosystem insights
ARReasons to pay for Crossbeam
ARReasons to pay for Crossbeam
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Maximizing Crossbeam: Master Salesforce Reports & Dashboards
Uncovering the Crossbeam Ecosystem Revenue Platform
Uncovering the Crossbeam Ecosystem Revenue Platform
Playbook: How Twilio 8x'd Partner-Sourced Pipeline with a Single Partner
Playbook: How Twilio 8x'd Partner-Sourced Pipeline with a Single Partner
The state of the partner ecosystem 2023
The state of the partner ecosystem 2023
4 Easy Account Mapping Wins
4 Easy Account Mapping Wins
How to Source and Convert Pipeline in HubSpot | Connector Summit 2022
How to Source and Convert Pipeline in HubSpot | Connector Summit 2022
Building Your Dream ELG Tech Stack
Building Your Dream ELG Tech Stack
Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022
Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022
Ask Me Anything with Crossbeam Experts
Ask Me Anything with Crossbeam Experts
Roadmap Review: See What's New and Upcoming at Crossbeam
Roadmap Review: See What's New and Upcoming at Crossbeam
MythBusters: The GTM Edition
MythBusters: The GTM Edition
How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022
How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022
Foundations of Partner Ecosystems for Efficient Growth
Foundations of Partner Ecosystems for Efficient Growth
Crossbeam Product Drop Webinar: New Features Worth Buzzing About
Crossbeam Product Drop Webinar: New Features Worth Buzzing About
Crossbeam Product Drop: How to turn your ecosystem data into dollars
Crossbeam Product Drop: How to turn your ecosystem data into dollars
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Crossbeam is the leading Ecosystem Revenue Platform, offering secure account mapping with your partners. Effortlessly build your partner ecosystem, generate Ecosystem Intelligence, identify opportunities, take action, and track partner attribution all within a single, powerful platform.

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614
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case studies
7
ebooks
22
podcast episodes
10
reports
9
toolkits
54
videos
35
webinars