Developer Marketing Alliance

Developer Marketing Alliance

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Developers don't want to talk to you: 5 must-haves that will make or break your conversion
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Developers don't want to talk to you: 5 must-haves that will make or break your conversion
Oct 06, 2023
Article
Developer Marketing Alliance Developer Marketing Alliance
Total addressable market (TAM): Why it's important, and how to calculate it
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Total addressable market (TAM): Why it's important, and how to calculate it
Mar 15, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Katie Miller | What's been your experience with our Slack community?
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Katie Miller | What's been your experience with our Slack community?
Sep 01, 2023
Article
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Crafting a developer-centric content strategy: Blueprints for success
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Crafting a developer-centric content strategy: Blueprints for success
Aug 24, 2023
Article
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68% of developer marketers use AI in their jobs
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68% of developer marketers use AI in their jobs
Feb 08, 2024
Article
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The complete guide to customer acquisition
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The complete guide to customer acquisition
Apr 05, 2024
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Developer Marketing Alliance Developer Marketing Alliance
How NOT to market to developers: 6 lessons from the trenches
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How NOT to market to developers: 6 lessons from the trenches
Dec 13, 2024
Article
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The role of developer communities in career advancement: Tips and success story
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The role of developer communities in career advancement: Tips and success story
Aug 31, 2023
Article
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Managing a large product portfolio with limited team members
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Managing a large product portfolio with limited team members
Oct 10, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Building a positive developer environment and community
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Building a positive developer environment and community
Feb 14, 2024
Article

Latest Content

Developer Marketing Alliance Developer Marketing Alliance
AI-powered product marketing: Trends, tips, and use cases
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AI-powered product marketing: Trends, tips, and use cases
Feb 14, 2025
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Bot or not: Lessons on consumer reactions to algorithm vs. human decisions
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Bot or not: Lessons on consumer reactions to algorithm vs. human decisions
Feb 14, 2025
Article
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How product marketers can truly connect with engineering leaders
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How product marketers can truly connect with engineering leaders
Jan 27, 2025
Article
Developer Marketing Alliance Developer Marketing Alliance
Building and rebuilding trust in developer communities
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Building and rebuilding trust in developer communities
Jan 24, 2025
Article
Developer Marketing Alliance Developer Marketing Alliance
How NOT to market to developers: 6 lessons from the trenches
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How NOT to market to developers: 6 lessons from the trenches
Dec 13, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
6 types of market research surveys and how to create one
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6 types of market research surveys and how to create one
Dec 12, 2024
Article
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Developer Marketing Alliance Awards 2024: Your winners
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Developer Marketing Alliance Awards 2024: Your winners
Dec 02, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
How we tripled sales with a simple SEO framework
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How we tripled sales with a simple SEO framework
Nov 29, 2024
Article
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10 tips to uplevel your leadership
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10 tips to uplevel your leadership
Nov 15, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
How to build an effective, repeatable go-to-market process
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How to build an effective, repeatable go-to-market process
Nov 12, 2024
Article

Articles

289
AI-powered product marketing: Trends, tips, and use cases
Community
AI-powered product marketing: Trends, tips, and use cases
Bot or not: Lessons on consumer reactions to algorithm vs. human decisions
Community
Bot or not: Lessons on consumer reactions to algorithm vs. human decisions
How product marketers can truly connect with engineering leaders
Community
How product marketers can truly connect with engineering leaders
Building and rebuilding trust in developer communities
Community
Building and rebuilding trust in developer communities
How NOT to market to developers: 6 lessons from the trenches
Community
How NOT to market to developers: 6 lessons from the trenches
6 types of market research surveys and how to create one
Community
6 types of market research surveys and how to create one
Developer Marketing Alliance Awards 2024: Your winners
Community
Developer Marketing Alliance Awards 2024: Your winners
How we tripled sales with a simple SEO framework
Community
How we tripled sales with a simple SEO framework
10 tips to uplevel your leadership
Community
10 tips to uplevel your leadership
How to build an effective, repeatable go-to-market process
Community
How to build an effective, repeatable go-to-market process
Creating effective email marketing and social media strategies
Community
Creating effective email marketing and social media strategies
From data to strategy: Building and scaling your developer program
Community
From data to strategy: Building and scaling your developer program
How to sell to engineering leaders: Speak their language, win their trust
Community
How to sell to engineering leaders: Speak their language, win their trust
Developer engagement in the age of AI
Community
Developer engagement in the age of AI
Managing a large product portfolio with limited team members
Community
Managing a large product portfolio with limited team members
The ultimate guide to effective developer events
Community
The ultimate guide to effective developer events
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
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Developer marketing is DevRel: How to build a culture where everyone is a community advocate
What community management tasks can AI help you with?
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What community management tasks can AI help you with?
Open source to PLG: A winning strategy for developer tool companies
Community
Open source to PLG: A winning strategy for developer tool companies
How to present confidently (even when you're not!)
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How to present confidently (even when you're not!)
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Case Studies

11
Katie Miller | What's been your experience with our Ambassador program?
Community
Katie Miller | What's been your experience with our Ambassador program?
Success story: How did Discord market to developers?
Community
Success story: How did Discord market to developers?
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
Community
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
Community
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
"It's so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard
Community
"It's so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard
Success stories: How ChatGPT was marketed at developers (PDF)
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Success stories: How ChatGPT was marketed at developers (PDF)
Developer Marketing Slack Channel | Case Study
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Developer Marketing Slack Channel | Case Study
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
Community
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
Community
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
What is storytelling in marketing?
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What is storytelling in marketing?
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral
Community
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral

eBooks

3

Podcast Episodes

3

Reports

1

Toolkits

2

Webinars

1