Developer Marketing Alliance

Developer Marketing Alliance

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Developer Marketing Alliance Developer Marketing Alliance
Developers don't want to talk to you: 5 must-haves that will make or break your conversion
Community
Developers don't want to talk to you: 5 must-haves that will make or break your conversion
Oct 06, 2023
Article
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Total addressable market (TAM): Why it's important, and how to calculate it
Community
Total addressable market (TAM): Why it's important, and how to calculate it
Mar 15, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Crafting a developer-centric content strategy: Blueprints for success
Community
Crafting a developer-centric content strategy: Blueprints for success
Aug 24, 2023
Article
Developer Marketing Alliance Developer Marketing Alliance
Katie Miller | What's been your experience with our Slack community?
Community
Katie Miller | What's been your experience with our Slack community?
Sep 01, 2023
Article
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The complete guide to customer acquisition
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The complete guide to customer acquisition
Apr 05, 2024
Article
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68% of developer marketers use AI in their jobs
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68% of developer marketers use AI in their jobs
Feb 08, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
The role of developer communities in career advancement: Tips and success story
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The role of developer communities in career advancement: Tips and success story
Aug 31, 2023
Article
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Building a positive developer environment and community
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Building a positive developer environment and community
Feb 14, 2024
Article
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State of Developer Marketing 2022 Report
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State of Developer Marketing 2022 Report
Nov 01, 2022
Article
Developer Marketing Alliance Developer Marketing Alliance
Developer insights: Reverse engineering your go-to-market
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Developer insights: Reverse engineering your go-to-market
Nov 03, 2023
Article

Latest Content

Developer Marketing Alliance Developer Marketing Alliance
How to build an effective, repeatable go-to-market process
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How to build an effective, repeatable go-to-market process
Nov 12, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Creating effective email marketing and social media strategies
Community
Creating effective email marketing and social media strategies
Nov 08, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
From data to strategy: Building and scaling your developer program
Community
From data to strategy: Building and scaling your developer program
Nov 01, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
How to sell to engineering leaders: Speak their language, win their trust
Community
How to sell to engineering leaders: Speak their language, win their trust
Oct 28, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Developer engagement in the age of AI
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Developer engagement in the age of AI
Oct 18, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Managing a large product portfolio with limited team members
Community
Managing a large product portfolio with limited team members
Oct 10, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
The ultimate guide to effective developer events
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The ultimate guide to effective developer events
Oct 04, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
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Developer marketing is DevRel: How to build a culture where everyone is a community advocate
Sep 20, 2024
Article
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What community management tasks can AI help you with?
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What community management tasks can AI help you with?
Sep 19, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Open source to PLG: A winning strategy for developer tool companies
Community
Open source to PLG: A winning strategy for developer tool companies
Sep 10, 2024
Article

Articles

279
How to build an effective, repeatable go-to-market process
Community
How to build an effective, repeatable go-to-market process
Creating effective email marketing and social media strategies
Community
Creating effective email marketing and social media strategies
From data to strategy: Building and scaling your developer program
Community
From data to strategy: Building and scaling your developer program
How to sell to engineering leaders: Speak their language, win their trust
Community
How to sell to engineering leaders: Speak their language, win their trust
Developer engagement in the age of AI
Community
Developer engagement in the age of AI
Managing a large product portfolio with limited team members
Community
Managing a large product portfolio with limited team members
The ultimate guide to effective developer events
Community
The ultimate guide to effective developer events
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
Community
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
What community management tasks can AI help you with?
Community
What community management tasks can AI help you with?
Open source to PLG: A winning strategy for developer tool companies
Community
Open source to PLG: A winning strategy for developer tool companies
How to present confidently (even when you're not!)
Community
How to present confidently (even when you're not!)
Empowering developers to build collaborative experiences
Community
Empowering developers to build collaborative experiences
Mastering technical competitive analysis and strategic positioning
Community
Mastering technical competitive analysis and strategic positioning
How to raise the price of your product
Community
How to raise the price of your product
Get your free copy of the AI in Community Management Playbook
Community
Get your free copy of the AI in Community Management Playbook
Your guide to hackathons: What they are and top tips for success
Community
Your guide to hackathons: What they are and top tips for success
Marketing Labs workshops
Community
Marketing Labs workshops
How to craft effective social media ads with video
Community
How to craft effective social media ads with video
Using personalization tactics in your product marketing strategy
Community
Using personalization tactics in your product marketing strategy
Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One
Community
Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One
Explore all Arrow right

Case Studies

11
Katie Miller | What's been your experience with our Ambassador program?
Community
Katie Miller | What's been your experience with our Ambassador program?
Success story: How did Discord market to developers?
Community
Success story: How did Discord market to developers?
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
Community
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
Community
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
"It's so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard
Community
"It's so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard
Success stories: How ChatGPT was marketed at developers (PDF)
Community
Success stories: How ChatGPT was marketed at developers (PDF)
Developer Marketing Slack Channel | Case Study
Community
Developer Marketing Slack Channel | Case Study
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
Community
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
Community
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
What is storytelling in marketing?
Community
What is storytelling in marketing?
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral
Community
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral

eBooks

3

Podcast Episodes

3

Reports

1

Toolkits

2

Webinars

1

The only dedicated and community resource specific to developer marketing. All the resources you need, all the expert insights you want.

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279
articles
11
case studies
3
ebooks
3
podcast episodes
1
report
2
toolkits
1
webinar