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How Advertisers Can Adapt to the Age of AI Slop

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How Advertisers Can Adapt to the Age of AI Slop

Capitalizing on the Moment with Live CTV Advertising

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Capitalizing on the Moment with Live CTV Advertising

The Common Thread Connecting Marketing Executives' Biggest Pain Points

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The Common Thread Connecting Marketing Executives' Biggest Pain Points

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty - Basis Technologies

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Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty - Basis Technologies

What's Driving the Momentum Behind Ad Curation in 2025

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What's Driving the Momentum Behind Ad Curation in 2025

The Holiday Marketing Funnel is Evolving. Here's How. - Basis Technologies

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The Holiday Marketing Funnel is Evolving. Here's How. - Basis Technologies

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Balancing Performance with Brand in Uncertain Times - Basis Technologies

The Ad Industry's Data Dilemma and the Case for Consolidation - Basis Technologies

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The Ad Industry's Data Dilemma and the Case for Consolidation - Basis Technologies

Beyond Retail: The Rise of Commerce Media - Basis Technologies

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Beyond Retail: The Rise of Commerce Media - Basis Technologies

What's The Latest with Big Tech? - Basis Technologies

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What's The Latest with Big Tech? - Basis Technologies

Navigating Consumer Skepticism Around AI in Advertising - Basis Technologies

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Navigating Consumer Skepticism Around AI in Advertising - Basis Technologies

How Advertisers Can Adapt to Google's AI Overviews - Basis Technologies

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How Advertisers Can Adapt to Google's AI Overviews - Basis Technologies

Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders - Basis Technologies

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Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders - Basis Technologies

Reaching Younger Audiences with In-Game Advertising - Basis Technologies

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Reaching Younger Audiences with In-Game Advertising - Basis Technologies

Why Unlocking Efficiency is the Key to Agency Success - Basis Technologies

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Why Unlocking Efficiency is the Key to Agency Success - Basis Technologies

Executive Summary: 2025 Advertising Agency Report - Basis Technologies

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Executive Summary: 2025 Advertising Agency Report - Basis Technologies

Maximizing Programmatic CTV in 2025 - Basis Technologies

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Maximizing Programmatic CTV in 2025 - Basis Technologies

Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025 - Basis Technologies

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Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025 - Basis Technologies

Navigating the Consumer Trust Crisis: What Brands Need to Know - Basis Technologies

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Navigating the Consumer Trust Crisis: What Brands Need to Know - Basis Technologies

Navigating Misinformation and AI in 2025: Essential Resources for Advertisers - Basis Technologies

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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers - Basis Technologies

Tackling Advertising in the Misinformation Age | Noor Naseer's Presentation at SXSW 2025 - Basis Technologies

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Tackling Advertising in the Misinformation Age | Noor Naseer's Presentation at SXSW 2025 - Basis Technologies

In a Privacy-First World, Is Community-Based Marketing the Key? - Basis Technologies

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In a Privacy-First World, Is Community-Based Marketing the Key? - Basis Technologies

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending - Basis Technologies

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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending - Basis Technologies

Innovations in Search and Social Advertising - Basis Technologies

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Innovations in Search and Social Advertising - Basis Technologies

Winning the Battle for Audience Attention - Basis Technologies

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Winning the Battle for Audience Attention - Basis Technologies

Executive Summary: The Trump Administration's Impact on Digital Advertising - Basis Technologies

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Executive Summary: The Trump Administration's Impact on Digital Advertising - Basis Technologies

How the Trump Administration Will Impact the Digital Advertising Industry - Basis Technologies

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How the Trump Administration Will Impact the Digital Advertising Industry - Basis Technologies

Cookieless Advertising for Education Marketers

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Cookieless Advertising for Education Marketers

How Short-Form Video is Changing Advertising

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How Short-Form Video is Changing Advertising

How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

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How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Cookieless Advertising for Restaurant & Dining Marketers - Basis Technologies

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Cookieless Advertising for Restaurant & Dining Marketers - Basis Technologies

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

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Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Why Curating Diverse-Owned Media is Good Business for Agencies-And How to Get It Right

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Why Curating Diverse-Owned Media is Good Business for Agencies-And How to Get It Right

Cookieless Advertising for Financial Services Marketers

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Cookieless Advertising for Financial Services Marketers

Cookieless Advertising for Retail and E-commerce Marketers

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Cookieless Advertising for Retail and E-commerce Marketers

Cookieless Advertising for Cannabis Marketers

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Cookieless Advertising for Cannabis Marketers

Our Readers' Favorite Articles From 2024

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Our Readers' Favorite Articles From 2024

Everything We Published on AI This Year

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Everything We Published on AI This Year

Expert Roundtable: The Trends That Will Shape Advertising in 2025

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Expert Roundtable: The Trends That Will Shape Advertising in 2025

2025 Advertising Trends: What Agencies Need to Know

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2025 Advertising Trends: What Agencies Need to Know

Executive Summary | Reality Check: The 2025 Advertising Trends Report

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Executive Summary | Reality Check: The 2025 Advertising Trends Report

2024 in Review: 7 Essential Resources for Agency Leaders

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2024 in Review: 7 Essential Resources for Agency Leaders

Key Considerations for a Future-Ready Agency Tech Stack

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Key Considerations for a Future-Ready Agency Tech Stack

Navigating the Fragmented Social Media Landscape

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Navigating the Fragmented Social Media Landscape

Putting AI to Work: Top Takeaways from Advertising Week New York 2024

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Putting AI to Work: Top Takeaways from Advertising Week New York 2024

6 Considerations for Cannabis Advertising

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6 Considerations for Cannabis Advertising

3 Considerations for Retail Marketers Headed into 2025

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3 Considerations for Retail Marketers Headed into 2025

What Advertising Leaders Need to Know About the Future of TV and Digital Video

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What Advertising Leaders Need to Know About the Future of TV and Digital Video

How Marketing Organizations are Investing in AI

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How Marketing Organizations are Investing in AI

How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

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How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

How New Regulations Are Reshaping Social Media Advertising

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How New Regulations Are Reshaping Social Media Advertising

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How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

What Today's Buzzwords Reveal About the State of the Advertising Industry

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What Today's Buzzwords Reveal About the State of the Advertising Industry

Generation Alpha: Online Habits and Media Preferences by the Numbers

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Generation Alpha: Online Habits and Media Preferences by the Numbers

How Media Agencies are Using AI to Drive Revenue

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How Media Agencies are Using AI to Drive Revenue

How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

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How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

The Pressing Need for Authentic Inclusive Marketing

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The Pressing Need for Authentic Inclusive Marketing

Strategies for Retaining Top Marketing Talent Amidst Increasing Demands

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Strategies for Retaining Top Marketing Talent Amidst Increasing Demands

The Future of Social and Environmental Advocacy in Advertising

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The Future of Social and Environmental Advocacy in Advertising

Three Ways Agency Leaders Can Build Trust with Their Clients

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Three Ways Agency Leaders Can Build Trust with Their Clients

The APRA: What Advertisers Need to Know

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The APRA: What Advertisers Need to Know

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Harnessing the True Value of Brand

The Secret to Building a Successful Marketing Team

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The Secret to Building a Successful Marketing Team

Everything We Know About Generative AI Regulation in 2024

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Everything We Know About Generative AI Regulation in 2024

Inefficiency in Advertising: Hidden Costs and Solutions

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Inefficiency in Advertising: Hidden Costs and Solutions

How Political Advertising Will Impact the Media Landscape in 2024

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How Political Advertising Will Impact the Media Landscape in 2024

Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

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Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

How Advertising Leaders Can Engage and Retain Gen Z Talent

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How Advertising Leaders Can Engage and Retain Gen Z Talent

Possible 2024: The AI Revolution in Marketing Has Officially Begun

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Possible 2024: The AI Revolution in Marketing Has Officially Begun

Key Takeaways for Digital Advertisers From the IAB's Public Policy & Legal Summit

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Key Takeaways for Digital Advertisers From the IAB's Public Policy & Legal Summit

How Advertisers Can Harness AI While Navigating its Risks

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How Advertisers Can Harness AI While Navigating its Risks

What's Old is New Again in Digital Advertising

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What's Old is New Again in Digital Advertising

How Financial Services Advertisers Can Unlock Consumer Banking Growth

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How Financial Services Advertisers Can Unlock Consumer Banking Growth

Why Contextual Targeting in Digital Advertising Is Here to Stay

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Why Contextual Targeting in Digital Advertising Is Here to Stay

3 Marketing Insights from SXSW 2024

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3 Marketing Insights from SXSW 2024

Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

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Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI) - Basis Technologies

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Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI) - Basis Technologies

How AI is Transforming Social Media Advertising

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How AI is Transforming Social Media Advertising

Rethinking Measurement and Attribution in a Cookieless World

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Rethinking Measurement and Attribution in a Cookieless World

Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

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Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Advertising's Biggest Day: A Look Back at Super Bowl LVIII

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Advertising's Biggest Day: A Look Back at Super Bowl LVIII

How Advertisers are Adapting (or Not Adapting) to Signal Loss

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How Advertisers are Adapting (or Not Adapting) to Signal Loss

Digital Audio Advertising in 2024

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Digital Audio Advertising in 2024

Convergent TV Advertising in 2024

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Convergent TV Advertising in 2024

Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

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Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

How Financial Services Advertisers Can Unlock Consumer Banking Growth

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How Financial Services Advertisers Can Unlock Consumer Banking Growth

Cookieless Advertising for B2B Marketers

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Cookieless Advertising for B2B Marketers

Everything You Need to Know About Advertising on Reddit

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Everything You Need to Know About Advertising on Reddit

Cookieless Advertising for Travel and Tourism Marketers

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Cookieless Advertising for Travel and Tourism Marketers

Cookieless Advertising for Healthcare and Pharmaceutical Marketers

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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

2024 Programmatic Advertising Trends

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2024 Programmatic Advertising Trends

Cookieless Advertising for CPG Marketers

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Cookieless Advertising for CPG Marketers

Understanding 5 Key Pharmaceutical Consumer Personas

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Understanding 5 Key Pharmaceutical Consumer Personas

New Year's Resolutions For Marketers and Advertisers in 2024

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New Year's Resolutions For Marketers and Advertisers in 2024

Innovations in Search and Social Advertising: December 2023/January 2024

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Innovations in Search and Social Advertising: December 2023/January 2024

2024 Trends for CPG Marketers

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2024 Trends for CPG Marketers

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