Forrester

Gone Are The Days Of Networking Infrastructure Choice

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Gone Are The Days Of Networking Infrastructure Choice

The Future Of GenAI Is Increasingly Agentic

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The Future Of GenAI Is Increasingly Agentic

"Nothing's Gonna Touch You In These Golden Years"? Only Half Of Americans Know How To Save For Retirement

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"Nothing's Gonna Touch You In These Golden Years"? Only Half Of Americans Know How To Save For Retirement

Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities

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Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities

What To Do With The New Customer Experience Management Standards

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What To Do With The New Customer Experience Management Standards

Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience

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Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience

Predictions 2025: Global Flexing Of Regulatory Might Threatens Operational Stability In The Public Sector

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Predictions 2025: Global Flexing Of Regulatory Might Threatens Operational Stability In The Public Sector

What's New In Indian Mobile Banking In 2024?

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What's New In Indian Mobile Banking In 2024?

Predictions 2025: Hard-Won Insights Drive Growth

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Predictions 2025: Hard-Won Insights Drive Growth

Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering

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Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering

The Secret To High Growth: Cocreate A Customer-Obsessed Strategy

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The Secret To High Growth: Cocreate A Customer-Obsessed Strategy

Of S-Curves, AI, And Adaptive IT Capabilities

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Of S-Curves, AI, And Adaptive IT Capabilities

Visa Risk And Identity Solutions Acquires Fraud Management Vendor Featurespace

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Visa Risk And Identity Solutions Acquires Fraud Management Vendor Featurespace

Old Dogs Learn New Tricks - The Forrester Wave™: Enterprise Firewall Solutions, Q4 2024

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Old Dogs Learn New Tricks - The Forrester Wave™: Enterprise Firewall Solutions, Q4 2024

The State Of AI Agents: Lots Of Potential ... And Confusion

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The State Of AI Agents: Lots Of Potential ... And Confusion

In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

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In North America, Mobile Banking Apps Are Sufficient But Undifferentiated

Unleashing The First Forrester Wave™ For Vector Databases

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Unleashing The First Forrester Wave™ For Vector Databases

Siteimprove Acquires MarketMuse To Bridge Content, SEO, And Accessibility

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Siteimprove Acquires MarketMuse To Bridge Content, SEO, And Accessibility

B2B Firms Win By Putting Customer-Obsession Vision Into Action

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B2B Firms Win By Putting Customer-Obsession Vision Into Action

European Banks See A Drop In CX Quality, Mirroring Global Trends

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European Banks See A Drop In CX Quality, Mirroring Global Trends

AI Agents: The Good, The Bad, And The Ugly

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AI Agents: The Good, The Bad, And The Ugly

Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms

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Introducing The CLM Landscape 2024: From Use Case-Driven Solutions To Enterprise Contract Management Platforms

The First Forrester Wave™ Evaluation Of Revenue Orchestration Platforms For B2B Is Live

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The First Forrester Wave™ Evaluation Of Revenue Orchestration Platforms For B2B Is Live

Fifteen Common B2B Customer Advisory Board Mistakes

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Fifteen Common B2B Customer Advisory Board Mistakes

How Accurate Were Our Predictions For 2024?

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How Accurate Were Our Predictions For 2024?

From Pixels To Perception: The Impact Of Foundation Models For Vision

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From Pixels To Perception: The Impact Of Foundation Models For Vision

Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024

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Three Key Findings From The Forrester Wave™: Revenue Enablement Platforms, Q3 2024

How To Nudge Consumers Toward Environmental Sustainability

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How To Nudge Consumers Toward Environmental Sustainability

Merchant Payment Providers In APAC: What's Hot In 2024

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Merchant Payment Providers In APAC: What's Hot In 2024

How Corpay Used Compensation To Improve Lead Conversion

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How Corpay Used Compensation To Improve Lead Conversion

Dear AI, Please Change The World Already

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Dear AI, Please Change The World Already

Walmart Tops List of Leading US Retailers By 2023 Sales

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Walmart Tops List of Leading US Retailers By 2023 Sales

Ten More Important Emerging Technologies For 2024

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Ten More Important Emerging Technologies For 2024

Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024

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Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024

The Future Of Consumer Use Of Generative AI

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The Future Of Consumer Use Of Generative AI

The Four Agreements That Enterprise Business Applications Must Adopt

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The Four Agreements That Enterprise Business Applications Must Adopt

Designed By (And For) You: Analyst Picks For Forrester's B2B Summit EMEA

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Designed By (And For) You: Analyst Picks For Forrester's B2B Summit EMEA

Technology Leaders Deliver Significantly Stronger Business Outcomes With High-Performance IT

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Technology Leaders Deliver Significantly Stronger Business Outcomes With High-Performance IT

Key Insights And Recommendations From VMware Explore 2024

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Key Insights And Recommendations From VMware Explore 2024

AI And The Green Market Revolution Will Intertwine

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AI And The Green Market Revolution Will Intertwine

For Demand And ABM Teams, 2025 Won't Be About Doing The Same With Less But Rather Doing Better With Less

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For Demand And ABM Teams, 2025 Won't Be About Doing The Same With Less But Rather Doing Better With Less

Fraud Management In APAC: What's New In 2024?

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Fraud Management In APAC: What's New In 2024?

Announcing The Forrester Wave™: End-User Experience Management Solutions, Q3 2024

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Announcing The Forrester Wave™: End-User Experience Management Solutions, Q3 2024

Announcing The Forrester Wave™: Microsegmentation Solutions, Q3 2024

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Announcing The Forrester Wave™: Microsegmentation Solutions, Q3 2024

CMOs: Prevent The Collapse Of The B2B Revenue Process

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CMOs: Prevent The Collapse Of The B2B Revenue Process

Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

A Recent Issue Highlights The Importance Of Securing The Hypervisor

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A Recent Issue Highlights The Importance Of Securing The Hypervisor

Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Apple Posts Strong Results, But Wait For What's Coming Next

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Apple Posts Strong Results, But Wait For What's Coming Next

Popular Wisdom About CMO Representation And Tenure Is Wrong

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Popular Wisdom About CMO Representation And Tenure Is Wrong

AI Is Now A Core Capability Of BI Platforms

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AI Is Now A Core Capability Of BI Platforms

Announcing The Forrester Wave™: Adobe Services, Q3 2024

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Announcing The Forrester Wave™: Adobe Services, Q3 2024

Falcon Fallout: What's Next For CrowdStrike, Competitors, And CISOs

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Falcon Fallout: What's Next For CrowdStrike, Competitors, And CISOs

Map Your B2C Marketing Operations Destiny With A Formal Charter

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Map Your B2C Marketing Operations Destiny With A Formal Charter

Paris Olympics: Luxury Democratized, Ads Lose The Plot, And Women Shine

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Paris Olympics: Luxury Democratized, Ads Lose The Plot, And Women Shine

Level Up Your AI Data Maturity At Forrester's Technology & Innovation Summit North America

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Level Up Your AI Data Maturity At Forrester's Technology & Innovation Summit North America

Why Is Demand Marketing An Obstacle To Its Own Success?

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Why Is Demand Marketing An Obstacle To Its Own Success?

2024 Could Be A Good Year For B2B Agencies

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2024 Could Be A Good Year For B2B Agencies

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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Align Budget Planning To Accelerate Performance In 2025

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Align Budget Planning To Accelerate Performance In 2025

Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?

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Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?

Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate

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Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate

B2B CMOs Don't Expect 2025 Growth To Come From Budget Increases

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B2B CMOs Don't Expect 2025 Growth To Come From Budget Increases

Dive In: Attend Our Interactive AI Innovation Lab At The T&I NA Summit

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Dive In: Attend Our Interactive AI Innovation Lab At The T&I NA Summit

Human + AI: Meet Your Digital Double

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Human + AI: Meet Your Digital Double

Greeking Out: Aristotle's Guide To AIOps Mastery

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Greeking Out: Aristotle's Guide To AIOps Mastery

Synthetic Data: Meet The Unsung Catalyst In AI Acceleration

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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration

For Brands, The Olympics Is Unlike Any Other Sporting Event

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For Brands, The Olympics Is Unlike Any Other Sporting Event

The Global State Of B2B Events - Eight Key Findings On Event Trends From Forrester's Recent Survey

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The Global State Of B2B Events - Eight Key Findings On Event Trends From Forrester's Recent Survey

2024 Paris Olympic And Paralympic Games: A Big Opportunity For Brands

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2024 Paris Olympic And Paralympic Games: A Big Opportunity For Brands

Supreme Court Punts Flimsy Laws Limiting Social Media Content Moderation

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Supreme Court Punts Flimsy Laws Limiting Social Media Content Moderation

Software Design Gets An AI Infusion From Figma, And It's Worth Trying Now

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Software Design Gets An AI Infusion From Figma, And It's Worth Trying Now

Generative AI Marketing Use Cases In APAC

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Generative AI Marketing Use Cases In APAC

Q&A With Keith Fletcher, International Customer Experience Manager At E.ON

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Q&A With Keith Fletcher, International Customer Experience Manager At E.ON

My Takeaways From Config 2024: Impacts On Design Systems, Storytelling, And Accessibility

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My Takeaways From Config 2024: Impacts On Design Systems, Storytelling, And Accessibility

The Circular Economy Is Brought To You By The Letter R

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The Circular Economy Is Brought To You By The Letter R

Bring Data To The Other 80% Of Business Intelligence Users

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Bring Data To The Other 80% Of Business Intelligence Users

Not Even Banana Ball Is Immune To Bad Bots

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Not Even Banana Ball Is Immune To Bad Bots

Want To Create Journey Maps That Accomplish Your Goals? Get Clear On Purpose!

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Want To Create Journey Maps That Accomplish Your Goals? Get Clear On Purpose!

Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks

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Offsite Addressability Presents An Untapped Opportunity For Retail Media Networks

Architects Demonstrate Value By Showcasing Business Outcomes

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Architects Demonstrate Value By Showcasing Business Outcomes

Unleash The Power Of Tech: Technology & Innovation Summit North America

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Unleash The Power Of Tech: Technology & Innovation Summit North America

You Better Shape Up! Insights From Australia's 2024 CX Index Study

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You Better Shape Up! Insights From Australia's 2024 CX Index Study

Align Or Fall Behind: Overcoming Software Strategy Execution Challenges In APAC

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Align Or Fall Behind: Overcoming Software Strategy Execution Challenges In APAC

How Cloud-Native Development Benefits SaaS

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How Cloud-Native Development Benefits SaaS

Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

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Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

Embrace Reinvention To Drive Growth: Five Key Takeaways From Forrester's B2B Summit North America 2024

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Embrace Reinvention To Drive Growth: Five Key Takeaways From Forrester's B2B Summit North America 2024

Forrester's AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI

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Forrester's AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI

Customer Experience Quality In The US Falls To An All-Time Low

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Customer Experience Quality In The US Falls To An All-Time Low

Announcing The Forrester Wave™: Extended Detection And Response Platforms, Q2 2024

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Announcing The Forrester Wave™: Extended Detection And Response Platforms, Q2 2024

AI For The People: Improving Governance And Adoption Are Key For Public Sector AI Efforts

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AI For The People: Improving Governance And Adoption Are Key For Public Sector AI Efforts

Apple Is About To Cross Its AI Rubicon

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Apple Is About To Cross Its AI Rubicon

How Luxury Brands Can Bolster Their DTC Business

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How Luxury Brands Can Bolster Their DTC Business

ERP Forrester Wave™ Evaluations For Product-Centric And Service-Centric Industries Now Live

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ERP Forrester Wave™ Evaluations For Product-Centric And Service-Centric Industries Now Live

Google Business Messages Getting The Boot: Here's What Enterprises Need To Know

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Google Business Messages Getting The Boot: Here's What Enterprises Need To Know

AI Fluency Is The CMO's Next Big Superpower

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AI Fluency Is The CMO's Next Big Superpower

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