Associated with
Phyllis Davidson
Posted Dec 21, 2023
•
5 min read
What Content Actually Matters? Find Out With A Touch Analysis.
This lens will provide data that helps marketers understand the impact of content on pipeline and revenue and, at the same time, helps derive meaning from common content measurement metrics: for example, when high engagement with an asset by buyers aligns with anonymous data indicating engagement with the same asset.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Forrester
Explore more in
Technology Research Services
Featured by Tourial
