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Q&A with Marketing Leaders: Kyle Lacy, VP Marketing at Lessonly
Jan 25, 2022
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Q&A with Marketing Leaders: Kyle Lacy, VP Marketing at Lessonly
Jan 25, 2022
Article

InfiniGrow is an AI-driven marketing planning optimization platform that helps B2B SaaS marketing teams uncover the business impact of any marketing activity and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels.

In today's agile marketing landscape, you need to understand where/when/how to invest your marketing budget in a way that will achieve your KPIs. To build, analyze and optimize your budget, you need to account for lots of parameters

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