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Forrester
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The Future Of BI - No, It's Not As Simple As "The Dashboards Are Dead"
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It's Groundhog Day Again - The State Of Enterprise Ransomware Defense
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About Us
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Navigating The Business Roundtable's Roadmap For Responsible AI
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Let's Discover The State Of Customer Obsession In Government
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OMB's Zero Trust Strategy: Government Gets Good
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Observability - Is It IT Voyeurism?
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Have We Run Out Of Super Bowl Ideas?
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Press Ganey Plans To Acquire Forsta And Level Up To Human Experience
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Insights Are The Key To Unlocking New Levels Of Sales Productivity
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Belatedly Introducing The Forrester Wave™: Cybersecurity Consulting In APAC - What Matters Is People And Vision
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Overcoming Friction In Demand Marketing Program Planning
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Three Keys To Effective Coaching To Increase Sales Productivity
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Infrastructure Limitations Make Rural Communities More Vulnerable To The Mental Health Crisis
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Evolve Your Nearshore Contingency Plans In Response To War In Ukraine
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400 Million Reasons To Pay Attention To Contact Center AI
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Simplicity Underpins Future Payment Fabric And The Future Of Payments
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Why, What, And How? The AIOps Questions You Should Be Asking!
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Tech Stack Optimization Must Balance Efficiency, Effectiveness, And Innovation
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Leapfrog From Compliance As A Strategy To Awareness, Behavior, And Culture Change
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Alphabet Beats The Street: Key Takeaways From Its Q4 2021 Earnings
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Spotify Will Rebound From A Few Bouts With Cancel Culture
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Increase Sales Productivity With Effective New-Hire Onboarding
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It's Time To Take Your Privacy Program To The Next Level
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Citrix's Acquisition Is Big News But Hardly Surprising
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What "Cobra Kai" Can Teach Us About DevSecOps
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Freeze Out Hackers During The 2022 Winter Olympics
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Setting The Record Straight On The Third-Party Risk Management Market
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When More Is Less: Investing Intentionally In Customer Obsession
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Bias In AI: Avoiding An Algorithmic Debacle
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Ortsungebundene Arbeitskonzepte kommen für ein Drittel aller Unternehmen nicht in Frage - auch nach der Pandemie
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Get Your DAM House In Order: Latest Forrester Wave™ Highlights Top DAM Vendors
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Better Together: A Security And Marketing Team-Up Can Fight Fraudsters Across Multiple Threat Vectors
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Attention, Sales Leaders: Treat Potential Hires Like Potential Buyers To Quickly Fill Recs With Qualified Candidates
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Don't Hit The Curb - Instead, Curb The Risk Of Emerging Technologies In 2022!
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The Tools You Need To Up Your Innovation Game
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Make The Business Value Of Technology Your North Star
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Unlocking The True Business Opportunity For Modern Partners
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Cybersecurity And Privacy Are Top Of Mind For Tech Execs
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Our List Of Kubernetes Best Practices - From The Real World
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Brands Of The Year: Tesla, YETI, Target, And Fintechs
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The Observability Dance - Enabling Observability By Design
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What Does It Mean To Lead Security In 2022?
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Un Tiers Des Entreprises Ne Parviendront Pas À Mettre En Place Une Stratégie "Anywhere-Work"
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US Public Sector Predictions 2022
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One-Third Of Companies Will Fail At Anywhere Work, And It Won't Be The Pandemic's Fault
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Use Forrester's Framework To Understand The CRM Landscape
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Introducing The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022
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Enterprise Risk Pros Pivot From Compliance To Driving Faster, Better Decisions
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The Emotions And Moments In The Customer Journey That Really Drive Loyalty
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What Peloton Forecasts Got Wrong
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Data, Confiance Et Économie De L'Expérience
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Medallia + Thunderhead Is A Boost For Brands On The VoC Maturity Journey
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Asking The Right Questions For B2B Marketing ROI
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Customer Journey Orchestration Platforms Are The Catch Of The Day
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Employer Branding: The New Marketing Frontier
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Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022
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Sales Leaders' Guide To Rolling Out Compensation Plans At Kickoff
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Talent Woes: Sometimes Your Best Defense Is A Really Good Offense
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How It Feels To Be A New Forrester Analyst
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Three Reasons Why Your CEO Should Embrace An Audience-Focused Go-To-Market Strategy
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Proposed Surveillance Advertising Ban, Meet Contextual Targeting
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Déjà Vu: Don't Let AIOps Be CMDB All Over Again!
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Netflix Saturation Nears, With No Dearth Of Original Content To Binge
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The Security Services Flywheel
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Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)
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Be A Great Storytelling Leader
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Four Things Sales Executives Should Do Immediately To Ensure A Fast Start To 2022
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Understand Processing Gravity To Optimize Your AI Architecture Design
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Five Forrester Wave™ Evaluations Set The Stage For A Marketing Services Reset
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Track The Generational And Behavioral Shifts In Europe's Investors
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Forr The Planet: Sustainability Interview Series - Ericsson
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AIOps: The Riddle Wrapped In The Mystery Inside The Enigma
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Is Performance Management Broken?
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In The Future, Will You Really Need A CRM?
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Three Things To Know About The Forrester Wave™: AI Infrastructure, Q4 2021
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How To Make Sense Of, And Get The Most From, Sales Technology
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Twenty-Five Percent Of Europe-5 Jobs Are At Risk From Automation; 12 Million Jobs Will Be Lost By 2040
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Prepare Your Organization For Purpose-Driven And Value-Aligned Co-Innovation Partnerships
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The Future Of Work: Employee Privacy
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Make Data Strategy Your New Year's Resolution
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Why Holding Companies Matter More Than Agencies
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Google Is Still In The Driver's Seat With Topics, Its More Transparent FLoC Replacement
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Google Acquisition Of Siemplify Is A Knockout Punch For Standalone SOAR
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Achieve High Performance By Learning From Elite Sports Leaders
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Have Courage: You're Going To Need It To Run B2B Paid Media
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Social Media Plays A Bigger Role In Commerce Than Just Buying
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The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022
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Presenting The First Forrester Wave™ Evaluation On Public Cloud Container Platforms
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Marketers Must Mind The Customer Journey Orchestration Gap
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The Emerging Cyber Risk Quantification Market: When CISOs Need Decisions, Not More Dashboards
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From Compliance To Privacy UX: Regulators Come For Dark Patterns
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Oracle To Acquire Cerner For $28B (Spoiler Alert: It's Not Just About EHR)
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Managing Technology's Impact On Society Will Require A Responsible And Ethical Tech Organization
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The Definition Of Modern Zero Trust
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Explore The CDP Vendor Landscape In Asia Pacific
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