Proposed Surveillance Advertising Ban, Meet Contextual Targeting
Associated with
Stephanie Liu Stephanie Liu
Joanna O'Connell Joanna O'Connell
Kelsey Chickering Kelsey Chickering
Tina Moffett Tina Moffett
Posted Jan 21, 2022 10 min read
Proposed Surveillance Advertising Ban, Meet Contextual Targeting

A proposed US law banning surveillance advertising emphasizes that marketers need to invest in non-cookie-based audience insights.

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