Forrester

Forrester

Website LinkedIn Twitter
Wield Invisible Experiences Like A Ring Of Power
Article
Wield Invisible Experiences Like A Ring Of Power
Breaking Down The US Executive Order To Protect Americans' Sensitive Personal Data
Article
Breaking Down The US Executive Order To Protect Americans' Sensitive Personal Data
Marketers Must Embrace AI To Maximize B2B Event Success
Article
Marketers Must Embrace AI To Maximize B2B Event Success
Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal
Article
Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal
Here's What We're Predicting For Indian Financial Services In 2024
Article
Here's What We're Predicting For Indian Financial Services In 2024
High-Performance IT Continuously Improves Business Results Through Great Technology
Article
High-Performance IT Continuously Improves Business Results Through Great Technology
Culture Tools To Stay Afloat In 2024
Article
Culture Tools To Stay Afloat In 2024
Atlassian Bets On Improving Developer Experience With GenAI
Article
Atlassian Bets On Improving Developer Experience With GenAI
The DoD Releases CMMC 2.0 As Its Holiday Gift To The Public
Article
The DoD Releases CMMC 2.0 As Its Holiday Gift To The Public
Digitize Your Workflow For Sustainability And Accessibility
Article
Digitize Your Workflow For Sustainability And Accessibility
All Brands Need A DTC Digital Strategy, But Not Necessarily Direct Digital Sales
Article
All Brands Need A DTC Digital Strategy, But Not Necessarily Direct Digital Sales
Seven New Year's Resolutions To Maximize The Value Of Your Event Data
Article
Seven New Year's Resolutions To Maximize The Value Of Your Event Data
Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024
Article
Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024
Lessons Learned From Another Year Of Sponsoring Women To Attend S&R Forum
Article
Lessons Learned From Another Year Of Sponsoring Women To Attend S&R Forum
The $1M Mistake: Why Localization Prioritization Misses The Mark
Article
The $1M Mistake: Why Localization Prioritization Misses The Mark
What 2024 Has In Store For Indian CMOs
Article
What 2024 Has In Store For Indian CMOs
How To Capitalize On Conversational Search
Article
How To Capitalize On Conversational Search
Winning At Digital: Building A Purposeful Digital Marketing Team
Article
Winning At Digital: Building A Purposeful Digital Marketing Team
If It's January, It Must Be Time For CES 2024
Article
If It's January, It Must Be Time For CES 2024
Retailers: It's Not Too Late To Improve Your UX This Holiday Season
Article
Retailers: It's Not Too Late To Improve Your UX This Holiday Season
What Content Actually Matters? Find Out With A Touch Analysis.
Article
What Content Actually Matters? Find Out With A Touch Analysis.
A Divine Presentation
Article
A Divine Presentation
Be The Point Guard: How CIOs Partner With CEOs To Drive Success
Article
Be The Point Guard: How CIOs Partner With CEOs To Drive Success
CX Transformation Is Tough - Equip Your Org To Go The Distance
Article
CX Transformation Is Tough - Equip Your Org To Go The Distance
Cisco Is Getting Back Into The Game
Article
Cisco Is Getting Back Into The Game
Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023
Article
Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023
Europe-5 Retail Sales Trends And Outlook
Article
Europe-5 Retail Sales Trends And Outlook
A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023
Article
A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023
Focus On GenAI In India Will Drive Core Modernization And SaaS Adoption In 2024
Article
Focus On GenAI In India Will Drive Core Modernization And SaaS Adoption In 2024
re:Invent 2023 - Is AWS In Unfamiliar Territory As A Follower?
Article
re:Invent 2023 - Is AWS In Unfamiliar Territory As A Follower?
Christmas Came Early! Our First Consumer Insights Of The Holiday Season
Article
Christmas Came Early! Our First Consumer Insights Of The Holiday Season
Event Data Could Be The Best Gift To Your Organization This Holiday Season
Article
Event Data Could Be The Best Gift To Your Organization This Holiday Season
Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction
Article
Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction
A Call For Zero-Waste B2B Marketing
Article
A Call For Zero-Waste B2B Marketing
Net Promoter Score℠ (NPS) US Benchmarks, 2023: Fewer Brands Show Improvement
Article
Net Promoter Score℠ (NPS) US Benchmarks, 2023: Fewer Brands Show Improvement
The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options
Article
The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options
GenAI Accelerates Your Agile Knowledge Management Transformation
Article
GenAI Accelerates Your Agile Knowledge Management Transformation
GenAI Will Shatter And Reconstruct Every Company And Industry
Article
GenAI Will Shatter And Reconstruct Every Company And Industry
Confronting Clinician Burnout With Confidence Takes More Than Tech And System Changes
Article
Confronting Clinician Burnout With Confidence Takes More Than Tech And System Changes
Announcing The Forrester Wave™: Edge Development Platforms, Q4 2023
Article
Announcing The Forrester Wave™: Edge Development Platforms, Q4 2023
European MDR Providers Differentiate With Superior Investigation And Response Skills
Article
European MDR Providers Differentiate With Superior Investigation And Response Skills
https://www.forrester.com/analyst-bio/sucharita-kodali/BIO1129
Article
https://www.forrester.com/analyst-bio/sucharita-kodali/BIO1129
This Week In AI, UK Edition: Much Ado About Not That Much
Article
This Week In AI, UK Edition: Much Ado About Not That Much
Consumer Spending Expectations - Holiday Edition
Article
Consumer Spending Expectations - Holiday Edition
Swedish Banks Continue To Lag On CX And Should Embrace Opportunities For Improvement
Article
Swedish Banks Continue To Lag On CX And Should Embrace Opportunities For Improvement
Predictions 2024: The Heat Is On For The Green Market
Article
Predictions 2024: The Heat Is On For The Green Market
B2B CMOs: What's Your Role In The Employee Value Proposition?
Article
B2B CMOs: What's Your Role In The Employee Value Proposition?
Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead
Article
Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead
Many B2B CMOs Don't Understand The Data Requirements For GenAI
Article
Many B2B CMOs Don't Understand The Data Requirements For GenAI
Customer Obsession Awards - Nominations Wanted
Article
Customer Obsession Awards - Nominations Wanted
Scoring Our 2023 Sustainability Predictions: How Did We Do?
Article
Scoring Our 2023 Sustainability Predictions: How Did We Do?
OpenAI Holds First Developer Conference: What It Means For Consumer Digital Experiences
Article
OpenAI Holds First Developer Conference: What It Means For Consumer Digital Experiences
Three Signs That Consumers' Impulsive Spending Is Growing
Article
Three Signs That Consumers' Impulsive Spending Is Growing
Prévisions 2024 : les assureurs chercheront la stabilité face à l'incertitude
Article
Prévisions 2024 : les assureurs chercheront la stabilité face à l'incertitude
Musk's Message Marks X's Official Breakup With Big Brands
Article
Musk's Message Marks X's Official Breakup With Big Brands
Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!
Article
Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!
Use Biden's Executive Order To Jump-Start Your Responsible AI Practice
Article
Use Biden's Executive Order To Jump-Start Your Responsible AI Practice
The UK AI Safety Summit Was Both A Success And A Missed Opportunity
Article
The UK AI Safety Summit Was Both A Success And A Missed Opportunity
Customer Success Platforms: Supporting Success At Scale
Article
Customer Success Platforms: Supporting Success At Scale
The G7 AI Guidelines: Long On Good Intentions, Short On Detail And Substance
Article
The G7 AI Guidelines: Long On Good Intentions, Short On Detail And Substance
Mature DevOps Organizations Embrace The Process
Article
Mature DevOps Organizations Embrace The Process
¿Cómo Los Bancos Españolas Pueden Generar Más Lealtad Mejorando su CX? Aspectos destacados sobre el CX Index 2023 de los bancos españoles
Article
¿Cómo Los Bancos Españolas Pueden Generar Más Lealtad Mejorando su CX? Aspectos destacados sobre el CX Index 2023 de los bancos españoles
Predictions 2024: Healthcare Organizations Will Get Ahead By Forging New Paths
Article
Predictions 2024: Healthcare Organizations Will Get Ahead By Forging New Paths
Highlights From The Italy Banking CX Index Rankings, 2023 - How Italian Banking Brands Can Earn Loyalty Through Better Customer Experiences
Article
Highlights From The Italy Banking CX Index Rankings, 2023 - How Italian Banking Brands Can Earn Loyalty Through Better Customer Experiences
Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans
Article
Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans
Highlights dell'Italy Banking CX Index 2023 - In che modo i marchi bancari italiani possono fidelizzarsi attraverso una migliore customer experience?
Article
Highlights dell'Italy Banking CX Index 2023 - In che modo i marchi bancari italiani possono fidelizzarsi attraverso una migliore customer experience?
Salesforce Now Available On AWS Marketplace
Article
Salesforce Now Available On AWS Marketplace
Consumers, COP28, And The Green Market Revolution
Article
Consumers, COP28, And The Green Market Revolution
Biden's Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk
Article
Biden's Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk
Planning Season Is The Time To Revisit Your CMO Dashboard
Article
Planning Season Is The Time To Revisit Your CMO Dashboard
A Few North American Mobile Banking Apps Lead, But None Stand Out
Article
A Few North American Mobile Banking Apps Lead, But None Stand Out
Saying Goodbye To MQLs: Learn How Reltio Transformed Its Revenue Process In 60 Days
Article
Saying Goodbye To MQLs: Learn How Reltio Transformed Its Revenue Process In 60 Days
Forrester's GenAI Hack-A-Thon: Turning Hype Into Reality
Article
Forrester's GenAI Hack-A-Thon: Turning Hype Into Reality
Torch The Test: Closing The Cybersecurity Skills Gap Requires Continuous Learning
Article
Torch The Test: Closing The Cybersecurity Skills Gap Requires Continuous Learning
Introducing The Inaugural Landscape And Forrester Wave™ Evaluation On IT Sustainability Services
Article
Introducing The Inaugural Landscape And Forrester Wave™ Evaluation On IT Sustainability Services
Where Should You Start Your Retail IoT Journey?
Article
Where Should You Start Your Retail IoT Journey?
Supercharge Your Defense: Level Up AI-Powered Models To Combat Fraud In APAC
Article
Supercharge Your Defense: Level Up AI-Powered Models To Combat Fraud In APAC
The State Of Business Buying, 2023: Product Experts Gain Influence Amid Financial Constraints
Article
The State Of Business Buying, 2023: Product Experts Gain Influence Amid Financial Constraints
'Tis The Season For Forrester's End-Of-Year Retail Holidays Blog Series
Article
'Tis The Season For Forrester's End-Of-Year Retail Holidays Blog Series
The Retail Race In Healthcare Is A Marathon, Not A Sprint
Article
The Retail Race In Healthcare Is A Marathon, Not A Sprint
How GenAI Will Reshape CRM's Value
Article
How GenAI Will Reshape CRM's Value
Secure Our World All Year Long
Article
Secure Our World All Year Long
Hollywood Strikes Sparking AI Negotiations In Every Creative Industry
Article
Hollywood Strikes Sparking AI Negotiations In Every Creative Industry
Do You Understand GenAI? You Need To, Especially If You're A CX Leader
Article
Do You Understand GenAI? You Need To, Especially If You're A CX Leader
Marketing And Sales Can't Align Without This
Article
Marketing And Sales Can't Align Without This
Get Powered And Empowered For Technology-Driven Growth At T&I APAC In Sydney
Article
Get Powered And Empowered For Technology-Driven Growth At T&I APAC In Sydney
How To Scale CX Measurement Across A Complex Organization
Article
How To Scale CX Measurement Across A Complex Organization
From "Text Analytics" To "Text And Document Mining And Analytics Platforms"
Article
From "Text Analytics" To "Text And Document Mining And Analytics Platforms"
Introducing Forrester's Generative AI Consumer Outlook Quarterly Blog Series
Article
Introducing Forrester's Generative AI Consumer Outlook Quarterly Blog Series
Predictions 2024: Exploration Generates Progress
Article
Predictions 2024: Exploration Generates Progress
Demystifying Real-Time Data For Analytics And Operational Workloads
Article
Demystifying Real-Time Data For Analytics And Operational Workloads
2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
Article
2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
Determine Your Readiness For AI With The Robotics Quotient Maturity Assessment At T&I NA
Article
Determine Your Readiness For AI With The Robotics Quotient Maturity Assessment At T&I NA
LeanIX To Be Acquired By SAP In Q4 2023: A Vote Of Confidence By SAP In Enterprise Architecture
Article
LeanIX To Be Acquired By SAP In Q4 2023: A Vote Of Confidence By SAP In Enterprise Architecture
Marketing: Swipe Right On Your Relationship With Security And Risk
Article
Marketing: Swipe Right On Your Relationship With Security And Risk
Small Business Remains A Big Opportunity For Banks
Article
Small Business Remains A Big Opportunity For Banks