Forrester

It's Not You, It's Me: What It Really Means When Budget Is The Reason For The Breakup

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It's Not You, It's Me: What It Really Means When Budget Is The Reason For The Breakup

Forrester's Impressions: VMware Explore 2023

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Forrester's Impressions: VMware Explore 2023

The GenAI Imperative

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The GenAI Imperative

To Become Future Fit, Ditch The PMO Moniker

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To Become Future Fit, Ditch The PMO Moniker

Building Bonds With Buyers: Strengthening The Trust Fabric

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Building Bonds With Buyers: Strengthening The Trust Fabric

2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots

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2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots

The CISO And CIO Microsoft Security Dilemma: Fend Off Or Learn To Love?

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The CISO And CIO Microsoft Security Dilemma: Fend Off Or Learn To Love?

Restricted Source Licensing Is Here

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Restricted Source Licensing Is Here

Saying Goodbye To MQLs: What's The Role Of The Opportunity Entity In The Revenue Process?

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Saying Goodbye To MQLs: What's The Role Of The Opportunity Entity In The Revenue Process?

Were Our Predictions For 2023 Correct?

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Were Our Predictions For 2023 Correct?

Consumer Spending Trends - 2023 Edition

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Consumer Spending Trends - 2023 Edition

US Retail And E-Commerce Sales Trends, 2023

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US Retail And E-Commerce Sales Trends, 2023

A Deep Dive Into The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023

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A Deep Dive Into The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023

What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023

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What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023

How B2B Marketing, Sales, And Product Can Align To Drive Growth In 2024

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How B2B Marketing, Sales, And Product Can Align To Drive Growth In 2024

Annual Planning 2024: Now Is The Time For Tech Leaders To Reinvigorate Their Role In The Growth Agenda

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Annual Planning 2024: Now Is The Time For Tech Leaders To Reinvigorate Their Role In The Growth Agenda

Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023

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Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023

Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

Building Self-Service Applications That Would Make Michelangelo Proud

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Building Self-Service Applications That Would Make Michelangelo Proud

B2C Marketing Operations: It's Time To Shine

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B2C Marketing Operations: It's Time To Shine

Three Tips To Guide B2B Demand Marketing Leaders' Plans For 2024

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Three Tips To Guide B2B Demand Marketing Leaders' Plans For 2024

Generative AI TuringBots Win Again In Forrester's Top 10 Emerging Technologies

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Generative AI TuringBots Win Again In Forrester's Top 10 Emerging Technologies

The Top Five Priorities For A New Revenue Enablement Leader

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The Top Five Priorities For A New Revenue Enablement Leader

Steering Toward Success: Three Approaches To Building Outcomes-Based Joint Success Plans

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Steering Toward Success: Three Approaches To Building Outcomes-Based Joint Success Plans

Driving Predictable Growth In Unpredictable Times

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Driving Predictable Growth In Unpredictable Times

The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI Unchecked

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The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI Unchecked

The Super App Window Has Closed

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The Super App Window Has Closed

2024 Planning: Asia Pacific Leaders Can Afford To Tone Down The Caution

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2024 Planning: Asia Pacific Leaders Can Afford To Tone Down The Caution

Power Up Your Content With A Plan On A Page

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Power Up Your Content With A Plan On A Page

How Data Pros Can Help Build The Future Of Customer Experience Insights

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How Data Pros Can Help Build The Future Of Customer Experience Insights

Frontline Marketing "Innovation Coalition" Key To Generative AI Success For B2B Marketers

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Frontline Marketing "Innovation Coalition" Key To Generative AI Success For B2B Marketers

US Offline Retail Sales Will Reach $4.2 Trillion By 2028

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US Offline Retail Sales Will Reach $4.2 Trillion By 2028

Growth Strategy In Action: Apple Plants New Seeds

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Growth Strategy In Action: Apple Plants New Seeds

2024 Annual Planning: Don't Let Caution Become Complacency

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2024 Annual Planning: Don't Let Caution Become Complacency

The Big Three Hyperscalers All Have Cloud-Native ZTNA Now

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The Big Three Hyperscalers All Have Cloud-Native ZTNA Now

Market Limbo Requires That Marketers Remain Limber

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Market Limbo Requires That Marketers Remain Limber

Vulnerability Management Strategies: Avoiding A Cyber Root Canal

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Vulnerability Management Strategies: Avoiding A Cyber Root Canal

Align, Generate, And Grow At B2B Summit APAC 2023

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Align, Generate, And Grow At B2B Summit APAC 2023

Meta's Advertising Backbone Guarantees Threads' Monetization

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Meta's Advertising Backbone Guarantees Threads' Monetization

Cloud Explosion: Propelling India's Digital Growth Story

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Cloud Explosion: Propelling India's Digital Growth Story

What Type Of Intent Data Provider Is Best For Your B2B Business?

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What Type Of Intent Data Provider Is Best For Your B2B Business?

Interoperability Will Be Key To Meta's Threads Success

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Interoperability Will Be Key To Meta's Threads Success

Maximizing Retail Return Strategies Beyond Margin Recovery

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Maximizing Retail Return Strategies Beyond Margin Recovery

CX APAC 2023 Highlights: Taking A Bold Stance

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CX APAC 2023 Highlights: Taking A Bold Stance

Key Trends In Customer Journey Mapping

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Key Trends In Customer Journey Mapping

Generative AI Has Answers, But SEO Practitioners Are Still Guessing

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Generative AI Has Answers, But SEO Practitioners Are Still Guessing

Take Bold Action With Your 2024 B2B Marketing Planning

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Take Bold Action With Your 2024 B2B Marketing Planning

Successful Shared CX Needs New Partnership Dynamics

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Successful Shared CX Needs New Partnership Dynamics

Revenue Enablement: Why Forrester Has Made The Change

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Revenue Enablement: Why Forrester Has Made The Change

No Time To Lead? Then Be Prepared To Fail

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No Time To Lead? Then Be Prepared To Fail

Toward A Greener Marketing Ecosystem

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Toward A Greener Marketing Ecosystem

Apple's Vision Pro Is A New Spatial Computing Device - Not A Headset

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Apple's Vision Pro Is A New Spatial Computing Device - Not A Headset

Thoughts From Cannes Lions 2023

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Thoughts From Cannes Lions 2023

Revenue Operations Is The Key To Winning Today's B2B Adventure Race

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Revenue Operations Is The Key To Winning Today's B2B Adventure Race

Cloud Providers' Focus On AI Hasn't Paid Off ... Yet

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Cloud Providers' Focus On AI Hasn't Paid Off ... Yet

There Is No Single "Personalization Technology" Category

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There Is No Single "Personalization Technology" Category

Apple Brings 5G Network Slicing Closer To Reality

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Apple Brings 5G Network Slicing Closer To Reality

WWDC 2023 - What It Means For Developers

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WWDC 2023 - What It Means For Developers

Green Market Revolution Spend Will Total $326 Trillion By 2050

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Green Market Revolution Spend Will Total $326 Trillion By 2050

Autism Inclusion: A Stepping Stone Toward Universal Inclusion

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Autism Inclusion: A Stepping Stone Toward Universal Inclusion

Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023

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Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023

US CX Quality Falls For An Unprecedented Second Consecutive Year

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US CX Quality Falls For An Unprecedented Second Consecutive Year

VRM And SOC Teams Can Benefit From Each Other

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VRM And SOC Teams Can Benefit From Each Other

Use Human-Centric Principles To Drive Sustainable Technology Success

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Use Human-Centric Principles To Drive Sustainable Technology Success

TIER: Emerging Tech's Chicken And Egg Productivity Paradox

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TIER: Emerging Tech's Chicken And Egg Productivity Paradox

The Customer Is "Neo," Not You

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The Customer Is "Neo," Not You

A New Playbook For B2B Sales To Drive Scalable, Sustainable Growth

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A New Playbook For B2B Sales To Drive Scalable, Sustainable Growth

Revenue Operations: Driving Better Customer Experiences And Growth

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Revenue Operations: Driving Better Customer Experiences And Growth

Introducing Forrester's Revenue Growth Framework

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Introducing Forrester's Revenue Growth Framework

Check It Out: Now Is The Time to Examine Your Revenue Operations Capabilities

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Check It Out: Now Is The Time to Examine Your Revenue Operations Capabilities

Government Leaders: Generative AI Is Your Use Case For Culture Change

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Government Leaders: Generative AI Is Your Use Case For Culture Change

Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

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Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

CISO Influence Gone Awry: When Buy-In Goes Wrong

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CISO Influence Gone Awry: When Buy-In Goes Wrong

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Always Be Acquiring: Remove Acquisition Blockers For Brand Growth

ThoughtSpot Acquires Mode Analytics, Goes After Data Pros

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ThoughtSpot Acquires Mode Analytics, Goes After Data Pros

What Makes A Future Fit People Strategy?

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What Makes A Future Fit People Strategy?

Introducing The European Financial Services Customer Trust Index

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Introducing The European Financial Services Customer Trust Index

How We Picked The Top Emerging Technologies For 2023

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How We Picked The Top Emerging Technologies For 2023

Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

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Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

Grasp The Opportunities That Gen Z Offers To Transform Your Organization

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Grasp The Opportunities That Gen Z Offers To Transform Your Organization

Introducing The Digital Accessibility Platforms Landscape, Q2 2023

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Introducing The Digital Accessibility Platforms Landscape, Q2 2023

Generative AI Revolutionizes Marketing Creativity

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Generative AI Revolutionizes Marketing Creativity

Knowledge Management, I'd Like To Introduce My New Friend Generative AI

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Knowledge Management, I'd Like To Introduce My New Friend Generative AI

Emerging Technologies Put Remote Patient Monitoring In The Spotlight

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Emerging Technologies Put Remote Patient Monitoring In The Spotlight

Is Your Quest To Build A Modern, Automated, Optimized Tech Stack Leaving Your Customers Behind? Probably.

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Is Your Quest To Build A Modern, Automated, Optimized Tech Stack Leaving Your Customers Behind? Probably.

Yes, Pickleball Is Growing Fast, And Brands Want In

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Yes, Pickleball Is Growing Fast, And Brands Want In

How To Reduce Tech Debt In Your CRM Operations

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How To Reduce Tech Debt In Your CRM Operations

Need A New B2B Marketing Agency? Ditch The Pitch, And Do This Instead ...

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Need A New B2B Marketing Agency? Ditch The Pitch, And Do This Instead ...

Ditch The Pitch: $12.5 Billion Per Year Is Spent On A Dysfunctional Agency Review Process

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Ditch The Pitch: $12.5 Billion Per Year Is Spent On A Dysfunctional Agency Review Process

Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo

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Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo

Digital Sales Rooms: Hype Or Reality?

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Digital Sales Rooms: Hype Or Reality?

Marketers, If B2B Content Is Your Thing, We Got You! Forrester B2B Summit Agenda Highlights

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Marketers, If B2B Content Is Your Thing, We Got You! Forrester B2B Summit Agenda Highlights

Recommended Recommenders

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Recommended Recommenders

Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

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Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

Insights From The 2023 RSA Conference: Generative AI, Quantum, And Innovation Sandbox

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Insights From The 2023 RSA Conference: Generative AI, Quantum, And Innovation Sandbox

The Right Way To Set CX Metrics Goals

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The Right Way To Set CX Metrics Goals

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