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What is a Metrics Layer?

Article

What is a Metrics Layer?

Data Protection Guidelines

Article

Data Protection Guidelines

Top 5 Data Integration Challenges Facing Marketing and Analytics Pros

Article

Top 5 Data Integration Challenges Facing Marketing and Analytics Pros

5 New Skills The Modern Marketer Needs

Article

5 New Skills The Modern Marketer Needs

What is Data Consistency and How To Manage It

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What is Data Consistency and How To Manage It

3 Ways Data is Changing The Role of the CMO

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3 Ways Data is Changing The Role of the CMO

On the Road to Analytical Maturity in Marketing

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On the Road to Analytical Maturity in Marketing

What is a single source of truth (and why should marketers care)?

Article

What is a single source of truth (and why should marketers care)?

Is The Agency Model Evolving Again?

Article

Is The Agency Model Evolving Again?

What is DataOps?

Article

What is DataOps?

How Marketing Mix Modeling Creates a Holistic View of Your Marketing

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How Marketing Mix Modeling Creates a Holistic View of Your Marketing

8 Data Quality Best Practices For Your Day-to-Day Marketing

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8 Data Quality Best Practices For Your Day-to-Day Marketing

Data Storytelling: The Best Path to Sharing Data and Insights

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Data Storytelling: The Best Path to Sharing Data and Insights

What is Data Ingestion Vs Data Integration?

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What is Data Ingestion Vs Data Integration?

Tag management: Best practices for marketers

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Tag management: Best practices for marketers

Data Integration Vs. Business Intelligence: All You Should Know

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Data Integration Vs. Business Intelligence: All You Should Know

Cut Marketing Budgets or Cut Inefficiency - What to Do in a Recession?

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Cut Marketing Budgets or Cut Inefficiency - What to Do in a Recession?

API Updates: How To Deal with Connector Maintenance

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API Updates: How To Deal with Connector Maintenance

Connector Vs. API: What's The Difference?

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Connector Vs. API: What's The Difference?

What are Data Silos (and How Do They Impact Marketers)?

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What are Data Silos (and How Do They Impact Marketers)?

Top 3 tips for agencies to up their value game in a data-driven world

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Top 3 tips for agencies to up their value game in a data-driven world

Why Building a Marketing Strategy Should Start with Facebook Ads

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Why Building a Marketing Strategy Should Start with Facebook Ads

Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

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Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

How Data Transformation Enhances Insights for SaaS Marketers

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How Data Transformation Enhances Insights for SaaS Marketers

5 Metrics Finance Companies Can Use To Boost Marketing Effectiveness

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5 Metrics Finance Companies Can Use To Boost Marketing Effectiveness

Structured Vs. Unstructured Data: What's The Difference?

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Structured Vs. Unstructured Data: What's The Difference?

What is a data lake vs a data warehouse (and should marketers care)?

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What is a data lake vs a data warehouse (and should marketers care)?

5 Reasons Agencies Need to be More Data Mature

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5 Reasons Agencies Need to be More Data Mature

What Will Be The Hottest Topics in Marketing in 2024?

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What Will Be The Hottest Topics in Marketing in 2024?

Augmented analytics: what is it and how can it transform your marketing

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Augmented analytics: what is it and how can it transform your marketing

What's New and Upcoming for Amazon Selling Partners

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What's New and Upcoming for Amazon Selling Partners

What is a Clean Room for Data and Why Should Marketers Care?

Article

What is a Clean Room for Data and Why Should Marketers Care?

Calculate your data integration ROI

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Calculate your data integration ROI

What is data-driven marketing?

Article

What is data-driven marketing?

Connect Your Data More Easily: Announcing 10 New API Connectors

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Connect Your Data More Easily: Announcing 10 New API Connectors

What is the ideal modern data stack for marketing?

Article

What is the ideal modern data stack for marketing?

How to Compare Campaign Performance Across Regions Using Location Data

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How to Compare Campaign Performance Across Regions Using Location Data

What's Stopping CMOs Getting Value From Their Marketing Data?

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What's Stopping CMOs Getting Value From Their Marketing Data?

How to Shift Marketing Optimization to Become More Forward-Thinking

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How to Shift Marketing Optimization to Become More Forward-Thinking

What is Data Transformation (and Why Should Marketers Care)?

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What is Data Transformation (and Why Should Marketers Care)?

Top 17 data integration tools in 2024

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Top 17 data integration tools in 2024

What is a Data Lakehouse and Why Do You Need One?

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What is a Data Lakehouse and Why Do You Need One?

What is a Marketing Tag (and what are they used for)?

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What is a Marketing Tag (and what are they used for)?

3 Ways Data Automation Will Make Marketers' Lives Easier

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3 Ways Data Automation Will Make Marketers' Lives Easier

3 Ways Travel Brands Can Succeed in a Post COVID-19 World

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3 Ways Travel Brands Can Succeed in a Post COVID-19 World

How To Do a Cohort Analysis: Best Practice

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How To Do a Cohort Analysis: Best Practice

Could First-Party Customer Data Transform The Way We Target Ads?

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Could First-Party Customer Data Transform The Way We Target Ads?

What is GDPR and Why is it Important? - A Guide for Marketers

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What is GDPR and Why is it Important? - A Guide for Marketers

Predictive Analytics Key Focus for 2022: But Are Marketers Ready?

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Predictive Analytics Key Focus for 2022: But Are Marketers Ready?

5 Basic Data Sources Every Marketer Needs to Monitor Daily

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5 Basic Data Sources Every Marketer Needs to Monitor Daily

The 3 Cornerstones of Marketing Data Maturity

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The 3 Cornerstones of Marketing Data Maturity

67% of CMOs Say They Are Overwhelmed with Data

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67% of CMOs Say They Are Overwhelmed with Data

The Forgotten Metric That Will Make Your LinkedIn Video Ads a Success

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The Forgotten Metric That Will Make Your LinkedIn Video Ads a Success

Data Mature Businesses Proven to be More Resilient to Recession

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Data Mature Businesses Proven to be More Resilient to Recession

What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

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What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

Google Ads Metrics Explained

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Google Ads Metrics Explained

Best Practices for Naming Conventions of Marketing Campaigns

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Best Practices for Naming Conventions of Marketing Campaigns

Measuring The Impact of PR: Vanity Vs. Sanity Metrics

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Measuring The Impact of PR: Vanity Vs. Sanity Metrics

2023 Data Predictions

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2023 Data Predictions

How to Build a Leveled Metrics System: Creating a Data-Driven Culture

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How to Build a Leveled Metrics System: Creating a Data-Driven Culture

Programmatic 2022 and The Question: How Effective is My Advertising?

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Programmatic 2022 and The Question: How Effective is My Advertising?

What are Marketing Data Analytics Models?

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What are Marketing Data Analytics Models?

Does Data Have a Trust Problem?

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Does Data Have a Trust Problem?

How to Avoid the Most Common Digital Marketing Reporting Traps

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How to Avoid the Most Common Digital Marketing Reporting Traps

Here's how Amazon's AMC Uncovers Patterns in Customer Behavior

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Here's how Amazon's AMC Uncovers Patterns in Customer Behavior

How a Data-Driven Company Culture Can Massively Improve Performance

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How a Data-Driven Company Culture Can Massively Improve Performance

How To Read a Cohort Analysis Chart: Best Practice Data-driven Marketing Education

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How To Read a Cohort Analysis Chart: Best Practice Data-driven Marketing Education

Reduce Customer Acquisition Cost with Data

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Reduce Customer Acquisition Cost with Data

What is Cloud Vs. Onsite Implementation of a Data Stack?

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What is Cloud Vs. Onsite Implementation of a Data Stack?

What is Cohort Analysis, and Why Should Marketers Care?

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What is Cohort Analysis, and Why Should Marketers Care?

7 Best Practices To Move Away From Manual Data Integration

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7 Best Practices To Move Away From Manual Data Integration

What is Data Democratization?

Article

What is Data Democratization?

Top 8 Data Storytelling Methods

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Top 8 Data Storytelling Methods

How To Measure The Impact of Organic Content Marketing

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How To Measure The Impact of Organic Content Marketing

Analysts Don't Trust the Data that Drives Marketing Decisions

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Analysts Don't Trust the Data that Drives Marketing Decisions

Adverity Speak Up Policy

Article

Adverity Speak Up Policy

10 Top Tips For People Starting Out in Marketing Analytics

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10 Top Tips For People Starting Out in Marketing Analytics

How To Master Your Data Governance With Adverity

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How To Master Your Data Governance With Adverity

How Martech is Leveling The Playing Field for SMEs

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How Martech is Leveling The Playing Field for SMEs

Marketing Strengths and Challenges of the UK, US, and Germany Compared

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Marketing Strengths and Challenges of the UK, US, and Germany Compared

Marketing Data Warehouses: The Path Towards Better and Faster Insights

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Marketing Data Warehouses: The Path Towards Better and Faster Insights

What is Location Data and Why is it Important for Marketers?

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What is Location Data and Why is it Important for Marketers?

3 ways CMOs can overcome the data capability drought

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3 ways CMOs can overcome the data capability drought

In Digital Touch with Your Fanbase: How to Turn Customers into Fans

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In Digital Touch with Your Fanbase: How to Turn Customers into Fans

From Low-Value Data Tasks to High-Value Insights: A Chat with Carters' Jeff Coleman

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From Low-Value Data Tasks to High-Value Insights: A Chat with Carters' Jeff Coleman

5 Reasons CMOs Need to Take the Data Revolution More Seriously

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5 Reasons CMOs Need to Take the Data Revolution More Seriously

Reality Check: Are Marketers as Analytically Mature as They Think?

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Reality Check: Are Marketers as Analytically Mature as They Think?

2022 Marketing Predictions

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2022 Marketing Predictions

Top 3 Data Challenges Facing the C-Suite in 2021

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Top 3 Data Challenges Facing the C-Suite in 2021

Our Top Marketing Tools for 2021 and Beyond

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Our Top Marketing Tools for 2021 and Beyond

Marketers Spend More on Analytics - Even Though their Budgets Decline

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Marketers Spend More on Analytics - Even Though their Budgets Decline

Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?

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Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?

The Simple Reason Why Data Keeps Peace Between You & Your Client

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The Simple Reason Why Data Keeps Peace Between You & Your Client

Top 5 tips to get the most out of your marketing campaigns in the holiday season

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Top 5 tips to get the most out of your marketing campaigns in the holiday season

How Marketing Dashboards Uncover Smart Insights and Boost ROI

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How Marketing Dashboards Uncover Smart Insights and Boost ROI

The Art of Data Integration: The Cornerstone of Today's Marketing

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The Art of Data Integration: The Cornerstone of Today's Marketing

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