Optimove

Mastering Email Deliverability for Holiday Campaign Success: Part III

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Mastering Email Deliverability for Holiday Campaign Success: Part III

How AI-Orchestrated Gamification Is Changing the Game in iGaming

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How AI-Orchestrated Gamification Is Changing the Game in iGaming

Forrester Cites Optimove's Effectiveness in Building Audiences/Automating Outbound Marketing Campaigns

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Forrester Cites Optimove's Effectiveness in Building Audiences/Automating Outbound Marketing Campaigns

Optimove's Responsibility as the Visionary Leader

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Optimove's Responsibility as the Visionary Leader

Renowned Futurist, Nikolas Badminton, to Keynote at Optimove Connect 2025 Conference in London on March 19-20 on Facing Our Futures - Looking to 2035 and Beyond

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Renowned Futurist, Nikolas Badminton, to Keynote at Optimove Connect 2025 Conference in London on March 19-20 on Facing Our Futures - Looking to 2035 and Beyond

8 Tips for Sportsbooks to Leverage Super Bowl Bettors

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8 Tips for Sportsbooks to Leverage Super Bowl Bettors

AI in Marketing: How Optimove Balances Innovation with Responsibility

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AI in Marketing: How Optimove Balances Innovation with Responsibility

How AI is Transforming CDPs

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How AI is Transforming CDPs

Predictive Models: 6 Strategies to Predict Customer Actions

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Predictive Models: 6 Strategies to Predict Customer Actions

Tips & Strategies for Lottery Personalization

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Tips & Strategies for Lottery Personalization

5 Tips to Combat Holiday Season Marketing Fatigue

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5 Tips to Combat Holiday Season Marketing Fatigue

Industry Pros Unveil Best Practices in Customer Lifecycle Marketing

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Industry Pros Unveil Best Practices in Customer Lifecycle Marketing

6 Lessons U.S. Lotteries Can Learn from European Lotteries

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6 Lessons U.S. Lotteries Can Learn from European Lotteries

Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand

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Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand

How to Prepare for Future Marketing Trends

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How to Prepare for Future Marketing Trends

Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights

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Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights

Expert Insights on Mastering the Cutting Edge of Digital Personalization

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Expert Insights on Mastering the Cutting Edge of Digital Personalization

How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability

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How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability

The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI

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The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI

WhatsApp – An Undeniable Channel for Customer Engagement

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WhatsApp – An Undeniable Channel for Customer Engagement 

Optimove's AI-Orchestrated Gamification Hits the 'Goldilocks Zone' Keeping Players Engaged in iGaming

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Optimove's AI-Orchestrated Gamification Hits the 'Goldilocks Zone' Keeping Players Engaged in iGaming

Does Your Marketing Crash? Here's What You Can Do About It

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Does Your Marketing Crash? Here's What You Can Do About It

Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks

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Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks

Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting

Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up

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Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up

Empower Your Marketing Strategy with Self-Serve Data Ingestion

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Empower Your Marketing Strategy with Self-Serve Data Ingestion

Declare Independence as a Marketer – Be Position-less

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Declare Independence as a Marketer – Be Position-less

AI-Orchestrated Gamification: Its Time is Now

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AI-Orchestrated Gamification: Its Time is Now

How To: Master Customer Interaction with Web Inbox

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How To: Master Customer Interaction with Web Inbox

Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion

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Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion

Gamification in iGaming

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Gamification in iGaming

Optimove Insights' June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events

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Optimove Insights' June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events

Zombie Customers: Identifying Who Your Best Customers Aren't

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Zombie Customers: Identifying Who Your Best Customers Aren't

What is CRM Automation?

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What is CRM Automation?

What is a CRM Database?

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What is a CRM Database?

Lotteries Employ Facebook to Improve Player Loyalty: Two Optimove Case Studies

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Lotteries Employ Facebook to Improve Player Loyalty: Two Optimove Case Studies

2024 Consumer Shopping Trends for Summer

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2024 Consumer Shopping Trends for Summer

Essential Insights for Sports Betting Sites – from Optimove Insights

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Essential Insights for Sports Betting Sites – from Optimove Insights

Mobile Marketing Magic: Proximity Messaging Revealed

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Mobile Marketing Magic: Proximity Messaging Revealed

Opti-X Transforms User Data into Enhanced Digital Experiences

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Opti-X Transforms User Data into Enhanced Digital Experiences

Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey

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Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey

On "Get to Know Your Customers Day:" 10 Recommendations for Marketers to Reach 80% of Customers

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On "Get to Know Your Customers Day:" 10 Recommendations for Marketers to Reach 80% of Customers

Journey Orchestration

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Journey Orchestration

It's 'Get to Know Your Customers Day' – Don't Alienate Your Best Customers

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It's 'Get to Know Your Customers Day' – Don't Alienate Your Best Customers

2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?

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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?

You Need to Start Using Machine Learning for Segmentation

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You Need to Start Using Machine Learning for Segmentation

What is a Position-less Marketer? An FAQ Guide

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What is a Position-less Marketer? An FAQ Guide

The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game

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The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game

Just Days to Go: Don't Miss Optimove Connect 2024 London

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Just Days to Go: Don't Miss Optimove Connect 2024 London

Unlocking March Madness Sportsbook Trends: Optimove Insights Report Reveals Key Findings

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Unlocking March Madness Sportsbook Trends: Optimove Insights Report Reveals Key Findings

Building a National Gambling Addiction Safety Net in the US

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Building a National Gambling Addiction Safety Net in the US

Optimove Connect 2024: Highlights in Pictures

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Optimove Connect 2024: Highlights in Pictures

Euro 2024: 5 Tips for A 5-Star Marketing Plan

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Euro 2024: 5 Tips for A 5-Star Marketing Plan

5 Benefits of Dynamic Customer Segmentation

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5 Benefits of Dynamic Customer Segmentation

Generosity Marketing Part II: The Essential Role of a Strong Data Foundation

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Generosity Marketing Part II: The Essential Role of a Strong Data Foundation

All About Connect: Optimove's User Conference, March 20-21, 2024, in London

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All About Connect: Optimove's User Conference, March 20-21, 2024, in London

ICE 2024: The CRM Lightning Talks Are Back in Action

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ICE 2024: The CRM Lightning Talks Are Back in Action

Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

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Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

7 Reasons iGaming Operators are The World's Most Sophisticated Marketers

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7 Reasons iGaming Operators are The World's Most Sophisticated Marketers

Optimove ICE 2024: Highlights in Pictures

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Optimove ICE 2024: Highlights in Pictures

Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove's Connect Conference in London on March 20-21

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Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove's Connect Conference in London on March 20-21

Breaking the 'Too Generous Marketing Habit' Part I: 5 Keys for Marketing Executives

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Breaking the 'Too Generous Marketing Habit' Part I: 5 Keys for Marketing Executives

Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions

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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions

Measuring Customer Journeys Like a Pro

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Measuring Customer Journeys Like a Pro

How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming

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How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming

Neil Hoyne, Renowned Customer Analytics Expert & Best-Selling Author, to Keynote Optimove's Connect Conference in London on March 20-21

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Neil Hoyne, Renowned Customer Analytics Expert & Best-Selling Author, to Keynote Optimove's Connect Conference in London on March 20-21

NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player's Lifecycle

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NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player's Lifecycle

Optimove 2023 Year-end Letter to Stakeholders

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Optimove 2023 Year-end Letter to Stakeholders

Unwrapping Customer Loyalty: How to Drive Retention After the Holidays

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Unwrapping Customer Loyalty: How to Drive Retention After the Holidays

Unlock the Potential of Rich Data and Gen AI: Elevate Your Marketing

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Unlock the Potential of Rich Data and Gen AI: Elevate Your Marketing

Conducting a Seamless Experience: The Power of Customer Journey Orchestration

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Conducting a Seamless Experience: The Power of Customer Journey Orchestration

Staying Ahead of the Curve: Optimove's 2024 Marketing Trends & Predictions

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Staying Ahead of the Curve: Optimove's 2024 Marketing Trends & Predictions

Deep Linking

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Deep Linking

7 Customer Segmentation Models: Unlock the Power of Precision Marketing

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7 Customer Segmentation Models: Unlock the Power of Precision Marketing

Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing

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Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing

5 New Year's Resolutions for Exceptional CRM Marketing

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5 New Year's Resolutions for Exceptional CRM Marketing

Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills

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Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills

Segmentation: Why Segmentation & SMS Need to Be Hand in Hand

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Segmentation: Why Segmentation & SMS Need to Be Hand in Hand

The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands

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The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands

UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."

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UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."

3 Tips for Scaling Your Social Gaming App

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3 Tips for Scaling Your Social Gaming App

Revolutionizing AI in Customer-Led Marketing with OptiGenie

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Revolutionizing AI in Customer-Led Marketing with OptiGenie

10 Strategies for Successful Lifecycle Email Marketing

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10 Strategies for Successful Lifecycle Email Marketing

Kilo Health on Optimove onboarding: "Pleasantly shocking process with little development required."

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Kilo Health on Optimove onboarding: "Pleasantly shocking process with little development required."

Lottery CRM Marketing Messages That Hit the Mark

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Lottery CRM Marketing Messages That Hit the Mark

Frightening Issues That Haunt Marketers: From Marketing to Mobile

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Frightening Issues That Haunt Marketers: From Marketing to Mobile

Gaming Operators: Harness the Power of Web-Push

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Gaming Operators: Harness the Power of Web-Push

Unlocking Player Loyalty: Insights from the 2023 Report of Players' Preferences in iGaming Marketing

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Unlocking Player Loyalty: Insights from the 2023 Report of Players' Preferences in iGaming Marketing

Make this Holiday Season a Breeze with Real-Time Marketing

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Make this Holiday Season a Breeze with Real-Time Marketing

Keys to Black Friday 2023: Start Marketing Early and Prioritize Existing Customers

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Keys to Black Friday 2023: Start Marketing Early and Prioritize Existing Customers

How to Create an Effective Mobile Marketing Strategy

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How to Create an Effective Mobile Marketing Strategy

What is email deliverability?

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What is email deliverability?

Quick Tips to Turn One-Timers Into Long-Term Customers

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Quick Tips to Turn One-Timers Into Long-Term Customers

Content Recommendation Engines

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Content Recommendation Engines

Reducing bonus abusers – a quick how-to guide

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Reducing bonus abusers – a quick how-to guide

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