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What Lottery Brands Can Learn from Casino Operators in CRM

Article

What Lottery Brands Can Learn from Casino Operators in CRM

6 New Year's Resolutions for Great B2C Marketing

Article

6 New Year's Resolutions for Great B2C Marketing

"Starting With the Customer Means Understanding What They Like and Tailoring the Next Step Around That"

Article

"Starting With the Customer Means Understanding What They Like and Tailoring the Next Step Around That"

How To Retain "Fickle" Forex Traders

Article

How To Retain "Fickle" Forex Traders

And the Pulsey Goes To: The Ultimate World Cup Betting Pattern Awards

Article

And the Pulsey Goes To: The Ultimate World Cup Betting Pattern Awards

Why 1-to-1 Personalization Isn't True Personalization

Article

Why 1-to-1 Personalization Isn't True Personalization

Holiday Season Marketing Tips for Retailers

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Holiday Season Marketing Tips for Retailers

Analyzing Your Welcome Journey? Here Are 5 Questions to Ask Yourself Before You Begin

Article

Analyzing Your Welcome Journey? Here Are 5 Questions to Ask Yourself Before You Begin

How to Optimize the Send Time of Your Campaigns

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How to Optimize the Send Time of Your Campaigns

And The "Pulsey" Goes To...: Mid-World Cup Pulse Awards

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And The "Pulsey" Goes To...: Mid-World Cup Pulse Awards

6 Ways to Re-engage Lapsed Users

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6 Ways to Re-engage Lapsed Users

Inflation? Economic Downturn? Data Shows Black Friday Shopping Reaches New Heights

Article

Inflation? Economic Downturn? Data Shows Black Friday Shopping Reaches New Heights

What's Your Post-World Cup Retention Marketing Plan for New Online Bettors?

Article

What's Your Post-World Cup Retention Marketing Plan for New Online Bettors?

Article

Surprise! Customers Who Return Your Products Are Likely to Return to Your Brand

How Investing in Personalization Will Improve App Engagement

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How Investing in Personalization Will Improve App Engagement

Article

Don't Let Bonus Abusers Abuse Your Brand: Here's How to Avoid Them

Say Hello to Gen Z: We've Integrated with TikTok and Snapchat

Article

Say Hello to Gen Z: We've Integrated with TikTok and Snapchat

Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Article

Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Final World Cup Tips to Rev Up Your Mobile Marketing Game

Article

Final World Cup Tips to Rev Up Your Mobile Marketing Game

There's Still Time: 5 Tips to Score a Winning Email During the World Cup

Article

There's Still Time: 5 Tips to Score a Winning Email During the World Cup

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Article

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

CRM Tips for Winning During Black Friday

Article

CRM Tips for Winning During Black Friday

Building a Mobile App? Here Are The 5 Big App Trends You Need to Be Aware Of

Article

Building a Mobile App? Here Are The 5 Big App Trends You Need to Be Aware Of

Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday

Article

Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday

5 Things That Scare Mobile Marketers - And How to Avoid Them

Article

5 Things That Scare Mobile Marketers - And How to Avoid Them

A/B Testing – Should the "Winner Take It All"?

Article

A/B Testing – Should the "Winner Take It All"?

Spooky Halloween Tricks for Email Marketers

Article

Spooky Halloween Tricks for Email Marketers

Web Push Notifications

Article

Web Push Notifications

Article

Retail Proximity Marketing to Elevate Your Brand

iOS 16 and Web Push Notifications: How to Plan For and Execute a Winning Strategy

Article

iOS 16 and Web Push Notifications: How to Plan For and Execute a Winning Strategy

World Cup Player Behavior: "Oh Yeah" to Mobile and Live Betting

Article

World Cup Player Behavior: "Oh Yeah" to Mobile and Live Betting

The World Cup Is a Marketer's Golden Trophy: Here's What You Need to Know

Article

The World Cup Is a Marketer's Golden Trophy: Here's What You Need to Know

The Do's and Don'ts of Email Marketing on Labor Day

Article

The Do's and Don'ts of Email Marketing on Labor Day

The Retail App Marketer's Guide to Winning the World Cup 2022

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The Retail App Marketer's Guide to Winning the World Cup 2022

Gone so soon? How to Retain World Cup New Players

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Gone so soon? How to Retain World Cup New Players

5 Ways to Win With your Betting App during the World Cup 2022

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5 Ways to Win With your Betting App during the World Cup 2022

Black Friday and Your Mobile App: How to Build Momentum, Increase Sales and Outrun Your Competition

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Black Friday and Your Mobile App: How to Build Momentum, Increase Sales and Outrun Your Competition

World Cup 2022: What Makes New Players Tick?

Article

World Cup 2022: What Makes New Players Tick?

Agile Marketing - Definition, Benefits & Examples

Article

Agile Marketing - Definition, Benefits & Examples

There's in-app for that: How to Leverage Personalization across the User Journey

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There's in-app for that: How to Leverage Personalization across the User Journey

Proximity Marketing - Definition, Benefits & Beacons

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Proximity Marketing - Definition, Benefits & Beacons

App Store Optimization Definition, Strategy and Checklist

Article

App Store Optimization Definition, Strategy and Checklist

Mobile App Analytics Meaning, Metrics and Best Practices

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Mobile App Analytics Meaning, Metrics and Best Practices

More Freedom, More Personalization: Mobile Marketing is a-changin'

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More Freedom, More Personalization: Mobile Marketing is a-changin'

AI Marketing Bot - Definition, Uses and Predictions

Article

AI Marketing Bot - Definition, Uses and Predictions

Location-based Marketing - Benefits & Effectiveness

Article

Location-based Marketing - Benefits & Effectiveness

4 ways to Build Customer Trust in Mobile Apps

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4 ways to Build Customer Trust in Mobile Apps

Smart App Banners - Converting Web Visitors to App Users

Article

Smart App Banners - Converting Web Visitors to App Users

3 Tips for Customer Retention Challenges

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3 Tips for Customer Retention Challenges

Brands, Stop Re-acquiring the Same Customer!

Article

Brands, Stop Re-acquiring the Same Customer!

Web Personalization - Definition and Steps

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Web Personalization - Definition and Steps

Cross-Channel Campaign Management - Strategy and Tools

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Cross-Channel Campaign Management - Strategy and Tools

Marketing Incrementality - Measuring Success and Impact

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Marketing Incrementality - Measuring Success and Impact

In-App Marketing Strategies and Tools

Article

In-App Marketing Strategies and Tools

Best Practice for In-App Messaging Campaigns

Article

Best Practice for In-App Messaging Campaigns

Mobile Marketing - Definition, Benefits & Importance

Article

Mobile Marketing - Definition, Benefits & Importance

"It has completely changed the way we operate": The Power of Optimove's Predictive Future Value

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"It has completely changed the way we operate": The Power of Optimove's Predictive Future Value

Geofencing Marketing in Ecommerce, Gaming & More

Article

Geofencing Marketing in Ecommerce, Gaming & More

Marketing Campaign Orchestration

Article

Marketing Campaign Orchestration

Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Article

Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Deferred Deep Linking in Ecommerce, Gaming & More

Article

Deferred Deep Linking in Ecommerce, Gaming & More

Gaming Risk Analysis & Assessment: Who's in Charge?

Article

Gaming Risk Analysis & Assessment: Who's in Charge?

Email Marketing in Ecommerce, Gaming & More

Article

Email Marketing in Ecommerce, Gaming & More

DDL is a mobile marketer's BFF: How to use Deferred Deep Linking for maximum marketing impact

Article

DDL is a mobile marketer's BFF: How to use Deferred Deep Linking for maximum marketing impact

Pride in Diversity: Four Brands That Nailed Their Inclusion Messaging

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Pride in Diversity: Four Brands That Nailed Their Inclusion Messaging

The Antidote to Rising CACs is Right Under Your Nose

Article

The Antidote to Rising CACs is Right Under Your Nose

Multi-Touch Incremental Attribution Model

Article

Multi-Touch Incremental Attribution Model

Add "The Declining ROI of Mobile Marketing" to the List of Pains Holistic Multichannel Strategy Relieves

Article

Add "The Declining ROI of Mobile Marketing" to the List of Pains Holistic Multichannel Strategy Relieves

Acquisition Marketing Strategy Needs to Evolve

Article

Acquisition Marketing Strategy Needs to Evolve

Let's get physical: the (everlasting) case for Direct Mail and our new integration with Lob

Article

Let's get physical: the (everlasting) case for Direct Mail and our new integration with Lob

Numbers Talk: On Mother's Day, Existing Customers Are Worth 3X New Customers

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Numbers Talk: On Mother's Day, Existing Customers Are Worth 3X New Customers

Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization

Article

Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization

Optimove Named a Leader in the 2022 IDC MarketScape for Retail CDP

Article

Optimove Named a Leader in the 2022 IDC MarketScape for Retail CDP

Article

When Optimove Becomes Your Brand's Happiness Lab

That Time When Building a Customer Model Taught Us the Difference Between "Active" and "Active" Customers (not a typo)

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That Time When Building a Customer Model Taught Us the Difference Between "Active" and "Active" Customers (not a typo)

The Optimove (updated and upgraded) Promise in Plain Words

Article

The Optimove (updated and upgraded) Promise in Plain Words

When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value

Article

When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value

RFM Segmentation, Analysis & Model Marketing

Article

RFM Segmentation, Analysis & Model Marketing

Customer Segmentation Meaning & Analysis Models

Article

Customer Segmentation Meaning & Analysis Models

Customer Lifecycle Marketing Strategy & Definition

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Customer Lifecycle Marketing Strategy & Definition

How to Calculate Customer Lifetime Value

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How to Calculate Customer Lifetime Value

Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly

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Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly

Do You Know What Your Customers Want to Hear from You During High Season? We Have an Idea

Article

Do You Know What Your Customers Want to Hear from You During High Season? We Have an Idea

Optimove Integrates with the Best Email Performance Monitoring Solution Possible

Article

Optimove Integrates with the Best Email Performance Monitoring Solution Possible

Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners

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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners

Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers

Article

Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers

Optimove 2021 Year in Review

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Optimove 2021 Year in Review

The Freedom and the Guile: Marketers Must Pave Their Own Road to Personalization at Scale

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The Freedom and the Guile: Marketers Must Pave Their Own Road to Personalization at Scale

Here's What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)

Article

Here's What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)

CRM Marketing Insights: The Complete Collection

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CRM Marketing Insights: The Complete Collection

Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Importance & Benefits of Relationship Marketing

Article

Importance & Benefits of Relationship Marketing

How Scientific Games Improved New Player Funnel Conversion by 33%

Article

How Scientific Games Improved New Player Funnel Conversion by 33%

MORE New Year's Resolutions for Excellent CRM Marketing

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MORE New Year's Resolutions for Excellent CRM Marketing

Here's How Optimove Became an Industry's Go-To CRM Solution

Article

Here's How Optimove Became an Industry's Go-To CRM Solution

Customer Churn Prediction & Prevention Model

Article

Customer Churn Prediction & Prevention Model

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