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The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI
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WhatsApp – An Undeniable Channel for Customer Engagement
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Optimove's AI-Orchestrated Gamification Hits the 'Goldilocks Zone' Keeping Players Engaged in iGaming
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Does Your Marketing Crash? Here's What You Can Do About It
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Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks
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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting
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Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up
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Empower Your Marketing Strategy with Self-Serve Data Ingestion
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Declare Independence as a Marketer – Be Position-less
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AI-Orchestrated Gamification: Its Time is Now
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How To: Master Customer Interaction with Web Inbox
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Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion
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Gamification in iGaming
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Optimove Insights' June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events
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Zombie Customers: Identifying Who Your Best Customers Aren't
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What is CRM Automation?
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What is a CRM Database?
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Lotteries Employ Facebook to Improve Player Loyalty: Two Optimove Case Studies
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2024 Consumer Shopping Trends for Summer
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Essential Insights for Sports Betting Sites – from Optimove Insights
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Mobile Marketing Magic: Proximity Messaging Revealed
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Opti-X Transforms User Data into Enhanced Digital Experiences
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Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey
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On "Get to Know Your Customers Day:" 10 Recommendations for Marketers to Reach 80% of Customers
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Journey Orchestration
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It's 'Get to Know Your Customers Day' – Don't Alienate Your Best Customers
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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?
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You Need to Start Using Machine Learning for Segmentation
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What is a Position-less Marketer? An FAQ Guide
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The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game
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Just Days to Go: Don't Miss Optimove Connect 2024 London
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Unlocking March Madness Sportsbook Trends: Optimove Insights Report Reveals Key Findings
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Building a National Gambling Addiction Safety Net in the US
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Optimove Connect 2024: Highlights in Pictures
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Euro 2024: 5 Tips for A 5-Star Marketing Plan
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5 Benefits of Dynamic Customer Segmentation
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Generosity Marketing Part II: The Essential Role of a Strong Data Foundation
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All About Connect: Optimove's User Conference, March 20-21, 2024, in London
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ICE 2024: The CRM Lightning Talks Are Back in Action
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Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations
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7 Reasons iGaming Operators are The World's Most Sophisticated Marketers
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Optimove ICE 2024: Highlights in Pictures
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Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove's Connect Conference in London on March 20-21
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Breaking the 'Too Generous Marketing Habit' Part I: 5 Keys for Marketing Executives
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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions
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Measuring Customer Journeys Like a Pro
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How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming
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Neil Hoyne, Renowned Customer Analytics Expert & Best-Selling Author, to Keynote Optimove's Connect Conference in London on March 20-21
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NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player's Lifecycle
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Optimove 2023 Year-end Letter to Stakeholders
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Unwrapping Customer Loyalty: How to Drive Retention After the Holidays
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Unlock the Potential of Rich Data and Gen AI: Elevate Your Marketing
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Conducting a Seamless Experience: The Power of Customer Journey Orchestration
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Staying Ahead of the Curve: Optimove's 2024 Marketing Trends & Predictions
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Deep Linking
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7 Customer Segmentation Models: Unlock the Power of Precision Marketing
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Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing
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5 New Year's Resolutions for Exceptional CRM Marketing
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Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills
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Segmentation: Why Segmentation & SMS Need to Be Hand in Hand
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The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands
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UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."
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3 Tips for Scaling Your Social Gaming App
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Revolutionizing AI in Customer-Led Marketing with OptiGenie
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10 Strategies for Successful Lifecycle Email Marketing
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Kilo Health on Optimove onboarding: "Pleasantly shocking process with little development required."
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Lottery CRM Marketing Messages That Hit the Mark
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Frightening Issues That Haunt Marketers: From Marketing to Mobile
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Gaming Operators: Harness the Power of Web-Push
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Unlocking Player Loyalty: Insights from the 2023 Report of Players' Preferences in iGaming Marketing
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Make this Holiday Season a Breeze with Real-Time Marketing
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Keys to Black Friday 2023: Start Marketing Early and Prioritize Existing Customers
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How to Create an Effective Mobile Marketing Strategy
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What is email deliverability?
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Quick Tips to Turn One-Timers Into Long-Term Customers
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Content Recommendation Engines
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Reducing bonus abusers – a quick how-to guide
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Cart Abandonment Recovery: 5 Ways to Recover Abandoned Online Shopping Carts
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SMS Marketing - Definition, Benefits & Strategy
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Predictive Models for Responsible Gaming: A Smart Bet for Long-Term Growth
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Site Search - Definition & Best Practices
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Omnichannel Marketing
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Personalized Retargeting - Definition & Best Practices
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Harnessing the Power of NestJS: Simplifying Backend Development with Real-Life Examples
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You Asked, We Listened: The QA Tool that Will Help You Scale
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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement
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Optimove's 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More
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Can Optimove Help Telecommunications Brands Optimize Marketing Performance?
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What Your Multichannel Marketing Hub Should Be Doing for You – Part II
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Optimizing The In-Platform Player Experience – Part III
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Key Challenges CRM Marketers (Shouldn't) Face in 2023
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Retention Rates Need a Boost? Combine Real-Time and Scheduled Campaigns
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Why Go Beyond Basic Customer Segmentation? It Pays
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Acquisition Marketing in a Recession? Here's How
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What Lottery Brands Can Learn from Casino Operators in CRM
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