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Customer Loyalty Software: Increasing Customer Loyalty
Customer Loyalty Software: Increasing Customer Loyalty
May 25, 2020
Article
Optimove Optimove
Measuring Customer Journeys Like a Pro
Measuring Customer Journeys Like a Pro
Jan 30, 2024
Article
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How to Use Real-Time Email Marketing
How to Use Real-Time Email Marketing
Dec 17, 2024
Article
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Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Apr 23, 2020
Article
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Quick Tips to Turn One-Timers Into Long-Term Customers 
Quick Tips to Turn One-Timers Into Long-Term Customers 
Jul 04, 2023
Article
Optimove Optimove
Frightening Issues That Haunt Marketers: From Marketing to Mobile 
Frightening Issues That Haunt Marketers: From Marketing to Mobile 
Oct 05, 2023
Article
Optimove Optimove
What's Moving Marketing Mid-2025: Pressure, Progress, and Personalization
What's Moving Marketing Mid-2025: Pressure, Progress, and Personalization
Jul 11, 2025
Article
Optimove Optimove
Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
Email Marketing: From Blasts to Scientific Segmentation | Optimove Webinar
Sep 09, 2019
Webinar
Optimove Optimove
The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
Oct 01, 2020
Article
Optimove Optimove
Brands, Stop Re-acquiring the Same Customer!
Brands, Stop Re-acquiring the Same Customer!
Aug 11, 2022
Article

Latest Content

Optimove Optimove
Beyond Discounts and Returns: What Shoppers Really Want This Holiday Season
Beyond Discounts and Returns: What Shoppers Really Want This Holiday Season
Sep 19, 2025
Article
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BetHog Jumpstarts its Marketing with Optimove Ignite+
BetHog Jumpstarts its Marketing with Optimove Ignite+
Sep 18, 2025
Article
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Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos
Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos
Sep 17, 2025
Article
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Optimove Insights August iGaming Pulse Snapshot – Regional Performance at a Glance
Optimove Insights August iGaming Pulse Snapshot – Regional Performance at a Glance
Sep 16, 2025
Article
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Perfect Promos, Personal Stylists, and the Future of AI Engagement
Perfect Promos, Personal Stylists, and the Future of AI Engagement
Sep 12, 2025
Article
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How Canva Allows Marketers to be Positionless 
How Canva Allows Marketers to be Positionless 
Sep 11, 2025
Article
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Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing
Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing
Sep 10, 2025
Article
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Optimove Repositions as The Positionless Marketing Company
Optimove Repositions as The Positionless Marketing Company
Sep 09, 2025
Article
Optimove Optimove
Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Aug 21, 2025
Article
Optimove Optimove
From Automation to Autonomy: How AI Agents Reshape Player Journeys
From Automation to Autonomy: How AI Agents Reshape Player Journeys
Aug 20, 2025
Article

Articles

472
Beyond Discounts and Returns: What Shoppers Really Want This Holiday Season
Beyond Discounts and Returns: What Shoppers Really Want This Holiday Season
BetHog Jumpstarts its Marketing with Optimove Ignite+
BetHog Jumpstarts its Marketing with Optimove Ignite+
Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos
Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos
Optimove Insights August iGaming Pulse Snapshot – Regional Performance at a Glance
Optimove Insights August iGaming Pulse Snapshot – Regional Performance at a Glance
Perfect Promos, Personal Stylists, and the Future of AI Engagement
Perfect Promos, Personal Stylists, and the Future of AI Engagement
How Canva Allows Marketers to be Positionless 
How Canva Allows Marketers to be Positionless 
Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing
Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing
Optimove Repositions as The Positionless Marketing Company
Optimove Repositions as The Positionless Marketing Company
Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
From Automation to Autonomy: How AI Agents Reshape Player Journeys
From Automation to Autonomy: How AI Agents Reshape Player Journeys
Optimove Insights July iGaming Pulse Snapshot – U.S. Retention Rate Lower than Global Average
Optimove Insights July iGaming Pulse Snapshot – U.S. Retention Rate Lower than Global Average
AI Commerce Wars and the Battle for Your Shopping Journey
AI Commerce Wars and the Battle for Your Shopping Journey
Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys
Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys
Caesars Reduced Campaign Execution from 5 Days to 5 Minutes 
Caesars Reduced Campaign Execution from 5 Days to 5 Minutes 
Beyond the Surface: What AI Agents and Casino Players Are Really After
Beyond the Surface: What AI Agents and Casino Players Are Really After
AI, Athletes, and Autonomous Commerce: What Marketers Need to Watch Now
AI, Athletes, and Autonomous Commerce: What Marketers Need to Watch Now
Get to Know Your Customer Day: Are You Listening to Yours?
Get to Know Your Customer Day: Are You Listening to Yours?
Back-to-School 2025: Amid Tariff Fears, Only 22% of Parents Feel Brands Try to Build a Relationship
Back-to-School 2025: Amid Tariff Fears, Only 22% of Parents Feel Brands Try to Build a Relationship
Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control
Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control
What's Moving Marketing Mid-2025: Pressure, Progress, and Personalization
What's Moving Marketing Mid-2025: Pressure, Progress, and Personalization
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Case Studies

3

eBooks

8

Infographics

1

Reports

8

Videos

127
The Position-less Marketer - Optimove Connect 2024 Keynote
The Position-less Marketer - Optimove Connect 2024 Keynote
Harnessing Experimentation: How Sisal Maximizes Customer Engagement - Optimove Connect 2024
Harnessing Experimentation: How Sisal Maximizes Customer Engagement - Optimove Connect 2024
The Future of Customer Obsessed Marketing - Optimove Connect 2024
The Future of Customer Obsessed Marketing - Optimove Connect 2024
The Marketplace to DTC Journey - Unleashing LTV with Customer Engagement - Optimove Connect 2024
The Marketplace to DTC Journey - Unleashing LTV with Customer Engagement - Optimove Connect 2024
Journey to the Center of MarTech: Speed & Scale - Optimove Connect 2024
Journey to the Center of MarTech: Speed & Scale - Optimove Connect 2024
The Building Blocks of Smarter Targeting - Optimove Connect 2024
The Building Blocks of Smarter Targeting - Optimove Connect 2024
Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey - Optimove Connect 2024
Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey - Optimove Connect 2024
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
"Personalization is High-Priority. But Don't Wait for the Perfect Data"
CRM HACK: The Fundamentals of Marketing Testing
CRM HACK: The Fundamentals of Marketing Testing
Smart CRM Basics: The Marketing Funnel and Beyond
Smart CRM Basics: The Marketing Funnel and Beyond
Smart CRM Basics: Strategies for Increasing Customer Loyalty
Smart CRM Basics: Strategies for Increasing Customer Loyalty
Smart CRM Basics: Customer Engagement Strategies You Don't Want to Miss
Smart CRM Basics: Customer Engagement Strategies You Don't Want to Miss
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Smart CRM Basics: What You Should Know About Marketing Action Optimization
Watch: CRM Hack on Going from Basic Segmentation to Personalization and our B2CRM Weekly News Update
Watch: CRM Hack on Going from Basic Segmentation to Personalization and our B2CRM Weekly News Update
CRM Hack: Hitting the Mark with Realtime Data
CRM Hack: Hitting the Mark with Realtime Data
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
Watch: CRM Hack on Beyond Personalization Tags, B2CRM Weekly News Update, and a CRM Analysis on Deckers
Watch: CRM Hack on Beyond Personalization Tags, B2CRM Weekly News Update, and a CRM Analysis on Deckers
CRM Hack: The Customer Churn Factor
CRM Hack: The Customer Churn Factor
Watch: Smart CRM Basics on Single Customer View and B2CRM Weekly News Update
Watch: Smart CRM Basics on Single Customer View and B2CRM Weekly News Update
Watch: CRM Hack on Marketing Plan Objectives and Principles and our B2CRM Weekly News Update
Watch: CRM Hack on Marketing Plan Objectives and Principles and our B2CRM Weekly News Update
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Webinars

42
Why Marketers Get Paralyzed During Uncertainty  
Why Marketers Get Paralyzed During Uncertainty  
Rich Communication Services (RCS) on iOS 18: A Messaging Shift Marketers Can't Ignore
Rich Communication Services (RCS) on iOS 18: A Messaging Shift Marketers Can't Ignore
How Predictive Modeling Helps Lottery Operators Win More (and Waste Less)
How Predictive Modeling Helps Lottery Operators Win More (and Waste Less)
Sharing the Power of Personalization at Optimove Connect 2025
Sharing the Power of Personalization at Optimove Connect 2025
Winning Summer 2025 Shoppers Amid Economic Uncertainty: What Marketers Need to Know
Winning Summer 2025 Shoppers Amid Economic Uncertainty: What Marketers Need to Know
Why Positionless Marketing Is the Future of iGaming
Why Positionless Marketing Is the Future of iGaming
The Beauty of Personalization: How Sephora Balances AI and Human Insight
The Beauty of Personalization: How Sephora Balances AI and Human Insight
Zero-Party Data: Why Gamification Could Be the Power Tool to Capture Marketing Gold
Zero-Party Data: Why Gamification Could Be the Power Tool to Capture Marketing Gold
From Obligation to Opportunity: How Brazilian iGaming Operators Can Comply with Regulations and Drive Engagement and Conversion
From Obligation to Opportunity: How Brazilian iGaming Operators Can Comply with Regulations and Drive Engagement and Conversion
How Agentic AI is Transforming Personalization: Shai Frank's Vision at Optimove Connect 2025
How Agentic AI is Transforming Personalization: Shai Frank's Vision at Optimove Connect 2025
The Rise of "Content Chaos" and How Marketers Can Take Back Control
The Rise of "Content Chaos" and How Marketers Can Take Back Control
How Smaller Customer Segments Yield Bigger Impact During Peak Shopping Weeks
How Smaller Customer Segments Yield Bigger Impact During Peak Shopping Weeks
Introducing Optimove Engage: Ending "Content Chaos" Caused by GenAI 
Introducing Optimove Engage: Ending "Content Chaos" Caused by GenAI 
Introducing Data Connections: Effortlessly Enrich Campaigns with External Content 
Introducing Data Connections: Effortlessly Enrich Campaigns with External Content 
Pini Yakuel, CEO of Optimove, at Connect 2025 on The Rise of Positionless Marketing
Pini Yakuel, CEO of Optimove, at Connect 2025 on The Rise of Positionless Marketing
How Emerging iGaming Operators Can Scale Faster with Optimove Ignite+ (With 5 Use Cases to Prove It) 
How Emerging iGaming Operators Can Scale Faster with Optimove Ignite+ (With 5 Use Cases to Prove It) 
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
It Pays to Know What's Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era
10 Retail Marketing Strategies to Boost Early Sales
10 Retail Marketing Strategies to Boost Early Sales
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing
Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 
Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 
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Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime v

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472
articles
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case studies
8
ebooks
1
infographic
8
reports
127
videos
42
webinars