Developer Marketing Alliance

Developer Marketing Alliance

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Katie Miller | What's been your experience with our Slack community?
Community
Article
Katie Miller | What's been your experience with our Slack community?
Developer Marketing Alliance Developer Marketing Alliance
Crafting a developer-centric content strategy: Blueprints for success
Community
Article
Crafting a developer-centric content strategy: Blueprints for success
Developer Marketing Alliance Developer Marketing Alliance
68% of developer marketers use AI in their jobs
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Article
68% of developer marketers use AI in their jobs
Developer Marketing Alliance Developer Marketing Alliance
The role of developer communities in career advancement: Tips and success story
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Article
The role of developer communities in career advancement: Tips and success story
Developer Marketing Alliance Developer Marketing Alliance
Building a positive developer environment and community
Community
Article
Building a positive developer environment and community
Developer Marketing Alliance Developer Marketing Alliance
State of Developer Marketing 2022 Report
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Article
State of Developer Marketing 2022 Report
Developer Marketing Alliance Developer Marketing Alliance
Developer insights: Reverse engineering your go-to-market
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Article
Developer insights: Reverse engineering your go-to-market
Developer Marketing Alliance Developer Marketing Alliance
How to nail pain points for your target developers
Community
Article
How to nail pain points for your target developers
Developer Marketing Alliance Developer Marketing Alliance
Qualitative vs quantitative research
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Qualitative vs quantitative research
Developer Marketing Alliance Developer Marketing Alliance
The secrets of compelling messaging and effective product positioning
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Article
The secrets of compelling messaging and effective product positioning
Developer Marketing Alliance Developer Marketing Alliance

Latest Content

Up and to the right: The surprising science driving developer program growth
Community
Article
Up and to the right: The surprising science driving developer program growth
Developer Marketing Alliance Developer Marketing Alliance
Why do developers complain about marketing (and what actually works)?
Community
Article
Why do developers complain about marketing (and what actually works)?
Developer Marketing Alliance Developer Marketing Alliance
Building a positive developer environment and community
Community
Article
Building a positive developer environment and community
Developer Marketing Alliance Developer Marketing Alliance
13 product adoption metrics you should be tracking
Community
Article
13 product adoption metrics you should be tracking
Developer Marketing Alliance Developer Marketing Alliance
Creating meaningful and sustainable relationships with developers
Community
Article
Creating meaningful and sustainable relationships with developers
Developer Marketing Alliance Developer Marketing Alliance
68% of developer marketers use AI in their jobs
Community
Article
68% of developer marketers use AI in their jobs
Developer Marketing Alliance Developer Marketing Alliance
Cultivating community through developer customer champions
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Article
Cultivating community through developer customer champions
Developer Marketing Alliance Developer Marketing Alliance
How to build a high-impact voice of the customer strategy
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Article
How to build a high-impact voice of the customer strategy
Developer Marketing Alliance Developer Marketing Alliance
What is developer experience (DevEx)?
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Article
What is developer experience (DevEx)?
Developer Marketing Alliance Developer Marketing Alliance
How to get developers to use your product
Community
Podcast Episode
How to get developers to use your product
Developer Marketing Alliance Developer Marketing Alliance

Articles

225
Up and to the right: The surprising science driving developer program growth
Community
Article
Up and to the right: The surprising science driving developer program growth
Why do developers complain about marketing (and what actually works)?
Community
Article
Why do developers complain about marketing (and what actually works)?
Building a positive developer environment and community
Community
Article
Building a positive developer environment and community
13 product adoption metrics you should be tracking
Community
Article
13 product adoption metrics you should be tracking
Creating meaningful and sustainable relationships with developers
Community
Article
Creating meaningful and sustainable relationships with developers
68% of developer marketers use AI in their jobs
Community
Article
68% of developer marketers use AI in their jobs
Cultivating community through developer customer champions
Community
Article
Cultivating community through developer customer champions
How to build a high-impact voice of the customer strategy
Community
Article
How to build a high-impact voice of the customer strategy
What is developer experience (DevEx)?
Community
Article
What is developer experience (DevEx)?
Mastering developer relations: Metrics, KPIs, and collaboration with product teams
Community
Article
Mastering developer relations: Metrics, KPIs, and collaboration with product teams
Mondays, am I right?
Community
Article
Mondays, am I right?
Three key habits that will help your DevRel success in 2024
Community
Article
Three key habits that will help your DevRel success in 2024
Top 2024 technology trends you need to be ready for
Community
Article
Top 2024 technology trends you need to be ready for
Winning DevRel interviews
Community
Article
Winning DevRel interviews
The anatomy of a great SaaS marketing team
Community
Article
The anatomy of a great SaaS marketing team
What is the impact of your developer community? Key insights from our industry research
Community
Article
What is the impact of your developer community? Key insights from our industry research
How people, not platforms, define "community"
Community
Article
How people, not platforms, define "community"
Three core competencies for a thriving developer marketing and developer relations operation
Community
Article
Three core competencies for a thriving developer marketing and developer relations operation
Top 10 customer retention software choices for effective, sustainable growth
Community
Article
Top 10 customer retention software choices for effective, sustainable growth
5 strategies to encourage developers to contribute to your product
Community
Article
5 strategies to encourage developers to contribute to your product
Explore all Arrow right

Case Studies

8
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
Community
Case Study
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
Community
Case Study
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
Success stories: How ChatGPT was marketed at developers (PDF)
Community
Case Study
Success stories: How ChatGPT was marketed at developers (PDF)
Developer Marketing Slack Channel | Case Study
Community
Case Study
Developer Marketing Slack Channel | Case Study
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
Community
Case Study
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
Community
Case Study
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
What is storytelling in marketing?
Community
Case Study
What is storytelling in marketing?
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral
Community
Case Study
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral

eBooks

3

Podcast Episodes

2

Reports

1

Toolkits

1

Webinars

1

The only dedicated and community resource specific to developer marketing. All the resources you need, all the expert insights you want.

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225
articles
8
case studies
3
ebooks
2
podcast episodes
1
report
1
toolkit
1
webinar