Paramark

The Friday Concentrate #32: Lessons from The Swoosh

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The Friday Concentrate #32: Lessons from The Swoosh

Traffic is still a valuable marketing metric. Here's why.

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Traffic is still a valuable marketing metric. Here's why.

How do you pick a target metric to optimize marketing towards?

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How do you pick a target metric to optimize marketing towards?

10 biggest misconceptions about marketing mix modeling

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10 biggest misconceptions about marketing mix modeling

4 slides that every marketing QBR deck needs

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4 slides that every marketing QBR deck needs

Introducing Paramark!

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Introducing Paramark!

How to adapt your marketing measurement as privacy changes take hold

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How to adapt your marketing measurement as privacy changes take hold

Building a Modern Marketing Tech Stack: Essential Tools and Tips

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Building a Modern Marketing Tech Stack: Essential Tools and Tips

OOH advertising: Everything you need to know to get started

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OOH advertising: Everything you need to know to get started

The end of attribution

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The end of attribution

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How do you measure brand marketing?

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Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)

The Paramark method

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The Paramark method

How to set your 2024 budget with marketing mix modeling

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How to set your 2024 budget with marketing mix modeling

How to measure the impact of offline media

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How to measure the impact of offline media

How much data do you need to run an MMM?

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How much data do you need to run an MMM?

The Friday Concentrate #25: Don't Overcomplicate It

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The Friday Concentrate #25: Don't Overcomplicate It