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Why a Unified Revenue Team is the Best Way to Prioritize the Customer Experience

Article

Why a Unified Revenue Team is the Best Way to Prioritize the Customer Experience

5 B2B Marketing Tactics to Drive Pipeline in a Recession

Article

5 B2B Marketing Tactics to Drive Pipeline in a Recession

Three B2B revenue intelligence concepts that fuel better buyer journeys

Article

Three B2B revenue intelligence concepts that fuel better buyer journeys

Farewell Forrester Research; Hello B2B Content Intelligence

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Farewell Forrester Research; Hello B2B Content Intelligence

How buyers engage with B2B content post-pandemic

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How buyers engage with B2B content post-pandemic

8 Future-Proof B2B Website Upgrades to Increase Pipeline & Revenue

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8 Future-Proof B2B Website Upgrades to Increase Pipeline & Revenue

Who Benefits Most from Content Intelligence?

Article

Who Benefits Most from Content Intelligence?

How Content Intelligence Works

Article

How Content Intelligence Works

3 Key Elements Of A Content Activation Strategy

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3 Key Elements Of A Content Activation Strategy

Next-Level Nurture Building Manual for B2B Marketers

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Next-Level Nurture Building Manual for B2B Marketers

18 Webinar Tips, From Ideation To Follow-Up

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18 Webinar Tips, From Ideation To Follow-Up

How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer's Journey How B2B Content Can Better Support ABM Buyer's Journeys

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How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer's Journey How B2B Content Can Better Support ABM Buyer's Journeys

5 Ways To Repurpose Your Virtual Event To Increase ROI

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5 Ways To Repurpose Your Virtual Event To Increase ROI

The B2B Marketer's 4-Stage Guide To Better Lead Nurturing

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The B2B Marketer's 4-Stage Guide To Better Lead Nurturing

Connecting The Right People With The Right B2B Content Is More Important Than Ever

Article

Connecting The Right People With The Right B2B Content Is More Important Than Ever

3 Brilliant Award-Winning Marketers Share Tips And Strategies That Won Them The Killer Content Award

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3 Brilliant Award-Winning Marketers Share Tips And Strategies That Won Them The Killer Content Award

Get More Juice From Your (Marketing) Squeeze: 3 Tactics For Optimizing Your Campaigns To Produce More Demand

Article

Get More Juice From Your (Marketing) Squeeze: 3 Tactics For Optimizing Your Campaigns To Produce More Demand

18 Tips For Better Webinars, From Ideation To Follow-Up

Article

18 Tips For Better Webinars, From Ideation To Follow-Up

How B2B Marketers Can Use LinkedIn For ABM

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How B2B Marketers Can Use LinkedIn For ABM

Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

2020 Predictions From Leading B2B Marketing Practitioners

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2020 Predictions From Leading B2B Marketing Practitioners

How The Grump Saved Q4: Happy Holidays From PathFactory

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How The Grump Saved Q4: Happy Holidays From PathFactory

3 Advanced Marketo Lead Nurture Tactics For Revenue-Focused B2B Marketers

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3 Advanced Marketo Lead Nurture Tactics For Revenue-Focused B2B Marketers

5 New Things You Can Learn About Your Content & Channel Performance From PathFactory's New Reports

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5 New Things You Can Learn About Your Content & Channel Performance From PathFactory's New Reports

If You Like It Then You Shoulda Put A Tag On It-The Importance of Content Tagging

Article

If You Like It Then You Shoulda Put A Tag On It-The Importance of Content Tagging

Software Should Be Bought, Not Sold (And More From INBOUND 2019)

Article

Software Should Be Bought, Not Sold (And More From INBOUND 2019)

3 Ways Customer Marketers Can Use Bingeable Content Post-Sale

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3 Ways Customer Marketers Can Use Bingeable Content Post-Sale

4 Key Trends Determining The Future Of B2B Marketing

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4 Key Trends Determining The Future Of B2B Marketing

How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers

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How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers

How Do PathFactory Content Tracks Impact Your SEO?

Article

How Do PathFactory Content Tracks Impact Your SEO?

3 Sales And Marketing Challenges With Today's B2B Buyer

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3 Sales And Marketing Challenges With Today's B2B Buyer

It's Past Time Your Webinar Landing Pages Got A Makeover

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It's Past Time Your Webinar Landing Pages Got A Makeover

Why Content Hubs Frustrate Your Prospects And Slow Them Down

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Why Content Hubs Frustrate Your Prospects And Slow Them Down

The One Major Thing Holding B2B Marketers Back From Harnessing AI

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The One Major Thing Holding B2B Marketers Back From Harnessing AI

Marketing Leaders: These Are The Problems That Should Keep You Up At Night

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Marketing Leaders: These Are The Problems That Should Keep You Up At Night

Forrester Report: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale

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Forrester Report: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale

Introducing PathFactory's New Buyer Enablement Capabilities

Article

Introducing PathFactory's New Buyer Enablement Capabilities

Anatomy Of An Award-Winning GDPR Email Campaign

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Anatomy Of An Award-Winning GDPR Email Campaign

Why We're Running A vs B: Becoming The Ultimate Testing Champion

Article

Why We're Running A vs B: Becoming The Ultimate Testing Champion

The MQL Is Dead: Re-Thinking Your Marketing Forms Strategy

Article

The MQL Is Dead: Re-Thinking Your Marketing Forms Strategy

Buying Friction Series: Confessions of a Form-Hating Marketer

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Buying Friction Series: Confessions of a Form-Hating Marketer

Landing Pages: 7 Tough Questions To Ask About Your Marketing

Article

Landing Pages: 7 Tough Questions To Ask About Your Marketing

4 One-And-Done B2B Content Experiences To Avoid

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4 One-And-Done B2B Content Experiences To Avoid

What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy

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What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy

PathFactory + G2: Enable Your Buyer With User-Generated Content

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PathFactory + G2: Enable Your Buyer With User-Generated Content

Why Content + Data Is The Key To Enabling Buyers In The Experience Economy

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Why Content + Data Is The Key To Enabling Buyers In The Experience Economy

How Invoca Tripled Target Account Engagement

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How Invoca Tripled Target Account Engagement

The Marketing Leaders Have Spoken: New Research From Heinz Marketing and PathFactory

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The Marketing Leaders Have Spoken: New Research From Heinz Marketing and PathFactory

But Did It Work? Introducing Path Analytics and PathFactory for Sales

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But Did It Work? Introducing Path Analytics and PathFactory for Sales

Sales & Marketing Relationship Therapy: Decoding the 5 Love Languages

Article

Sales & Marketing Relationship Therapy: Decoding the 5 Love Languages

7 Twitter Handles To Follow At B2BMX

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7 Twitter Handles To Follow At B2BMX

Roundtable Round-Up: 2019 Content Marketing Trends

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Roundtable Round-Up: 2019 Content Marketing Trends

Herding Goldfish: Using Content Recommendations To Hold Your Buyers' Attention |

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Herding Goldfish: Using Content Recommendations To Hold Your Buyers' Attention |

Finally! A Holiday Blog Post You Can Sing Along To

Article

Finally! A Holiday Blog Post You Can Sing Along To

How PathFactory's Drift Integration Delivers A More Customer Centric Experience

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How PathFactory's Drift Integration Delivers A More Customer Centric Experience

The PathFactory And Sigstr Integration: Better Together

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The PathFactory And Sigstr Integration: Better Together

PathFactory Is A Deloitte Technology Fast 50™ Company: Here's How We Got There

Article

PathFactory Is A Deloitte Technology Fast 50™ Company: Here's How We Got There

Sales And Marketing Relationship Therapy Session 2: What's In A Lead?

Article

Sales And Marketing Relationship Therapy Session 2: What's In A Lead?

Building Better Buyer Relationships Through ABM: Content, Insights, And Advocates

Article

Building Better Buyer Relationships Through ABM: Content, Insights, And Advocates

Was Your Last Campaign Successful? 6 Questions To Ask

Article

Was Your Last Campaign Successful? 6 Questions To Ask

#B2BChannelPanel Round-Up: Paid Ads & Social

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#B2BChannelPanel Round-Up: Paid Ads & Social

Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

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Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

#B2BChannelPanel Round-Up: Email

Article

#B2BChannelPanel Round-Up: Email

Forrester Report: The Birth Of The B2B Consumer

Article

Forrester Report: The Birth Of The B2B Consumer

#B2BChannelPanel Round-Up: Content Syndication

Article

#B2BChannelPanel Round-Up: Content Syndication

Why We're Running The B2B Channel Panel

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Why We're Running The B2B Channel Panel

#B2BChannelPanel Round-Up: Online and Offline Events

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#B2BChannelPanel Round-Up: Online and Offline Events

Success Stories: How B2B Trailblazers Are Personalizing ABM At Scale

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Success Stories: How B2B Trailblazers Are Personalizing ABM At Scale

3 Key Elements Of A Content Activation Strategy

Article

3 Key Elements Of A Content Activation Strategy

The Perils Of Passive Content: A Cautionary Tale

Article

The Perils Of Passive Content: A Cautionary Tale

The Insight You Need To Understand Marketing Performance & Sales Readiness

Article

The Insight You Need To Understand Marketing Performance & Sales Readiness

The First Content Insight and Activation Engine For B2B Marketing

Article

The First Content Insight and Activation Engine For B2B Marketing

Make Every Click The Start Of A Journey With Content Activation

Article

Make Every Click The Start Of A Journey With Content Activation

National Instruments Presents: 3 Tips to Whip Your Content Strategy Into Shape and Get Results

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National Instruments Presents: 3 Tips to Whip Your Content Strategy Into Shape and Get Results

4 Ways To Use Employee Email As A New Channel For ABM

Article

4 Ways To Use Employee Email As A New Channel For ABM

Behind-The-Scenes Of An Award Winning Marketing Campaign

Article

Behind-The-Scenes Of An Award Winning Marketing Campaign

Developing Trust In An Era Of Unlimited Information And Hustle

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Developing Trust In An Era Of Unlimited Information And Hustle

Sales & Marketing Relationship Therapy: Building A Solid Foundation

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Sales & Marketing Relationship Therapy: Building A Solid Foundation

The Great Gate Debate: To Form Or Not To Form?

Article

The Great Gate Debate: To Form Or Not To Form?

Love Makes The Martech World Go 'Round

Article

Love Makes The Martech World Go 'Round

Confessions of a Form-Hating Marketer

Article

Confessions of a Form-Hating Marketer

When Less Is More: Cisco's Top 6 Email Newsletter Tips To Get More Eyes On Your Content

Article

When Less Is More: Cisco's Top 6 Email Newsletter Tips To Get More Eyes On Your Content

The Future Of Forms Part 3: Embracing Engagement-Based Forms

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The Future Of Forms Part 3: Embracing Engagement-Based Forms

Your Content Is A Gift. Spread Some Joy And Share It Like One!

Article

Your Content Is A Gift. Spread Some Joy And Share It Like One!

The Future Of Forms Part 2: Forms Face-Off

Article

The Future Of Forms Part 2: Forms Face-Off

The Future Of Forms Pt.1: Gated Content And You

Article

The Future Of Forms Pt.1: Gated Content And You

Pulling Back The Curtain On Marketing Metrics: 4 Pros Tell-All

Article

Pulling Back The Curtain On Marketing Metrics: 4 Pros Tell-All

Attack Of The Killer Bots: Your Lead Scoring Models Are At Risk

Article

Attack Of The Killer Bots: Your Lead Scoring Models Are At Risk

Achievement Unlocked: 1-Up Your Marketing Technology Stack Game!

Article

Achievement Unlocked: 1-Up Your Marketing Technology Stack Game!

Shining Stars: Award-Winning Marketers Leading The Way In B2B

Article

Shining Stars: Award-Winning Marketers Leading The Way In B2B

To Instagram Or Not To Instagram? That Is The B2B Marketer's Question

Article

To Instagram Or Not To Instagram? That Is The B2B Marketer's Question

Convert More Web Traffic By Acting Like Netflix: Featuring Nimble Storage

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Convert More Web Traffic By Acting Like Netflix: Featuring Nimble Storage

Mind The Gap: How To Succeed In The Engagement Economy

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Mind The Gap: How To Succeed In The Engagement Economy

Following The Fire: Why I Joined PathFactory

Article

Following The Fire: Why I Joined PathFactory

An Exciting Milestone: Series B Funding

Article

An Exciting Milestone: Series B Funding

The New Metrics For ABM: Finding Your Best Buyers Among Your Target Accounts

Article

The New Metrics For ABM: Finding Your Best Buyers Among Your Target Accounts

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