Optimove

Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos

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Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos

Optimove Repositions as The Positionless Marketing Company

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Optimove Repositions as The Positionless Marketing Company

Optimove Insights August iGaming Pulse Snapshot – Regional Performance at a Glance

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Optimove Insights August iGaming Pulse Snapshot – Regional Performance at a Glance

Beyond Discounts and Returns: What Shoppers Really Want This Holiday Season

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Beyond Discounts and Returns: What Shoppers Really Want This Holiday Season

BetHog Jumpstarts its Marketing with Optimove Ignite+

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BetHog Jumpstarts its Marketing with Optimove Ignite+

Perfect Promos, Personal Stylists, and the Future of AI Engagement

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Perfect Promos, Personal Stylists, and the Future of AI Engagement

Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing

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Beyond Automation: How Human + AI Collaboration Shapes the Future of Retail Marketing

How Canva Allows Marketers to be Positionless

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How Canva Allows Marketers to be Positionless

Beyond the Surface: What AI Agents and Casino Players Are Really After

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Beyond the Surface: What AI Agents and Casino Players Are Really After

Caesars Reduced Campaign Execution from 5 Days to 5 Minutes

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Caesars Reduced Campaign Execution from 5 Days to 5 Minutes

From Automation to Autonomy: How AI Agents Reshape Player Journeys

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From Automation to Autonomy: How AI Agents Reshape Player Journeys

Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility

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Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility

Optimove Insights July iGaming Pulse Snapshot – U.S. Retention Rate Lower than Global Average

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Optimove Insights July iGaming Pulse Snapshot – U.S. Retention Rate Lower than Global Average

Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys

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Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys

AI Commerce Wars and the Battle for Your Shopping Journey

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AI Commerce Wars and the Battle for Your Shopping Journey

Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control

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Optimove Coins the Phrase "Single Marketing View" to Empower Marketers with Unified Multichannel Campaign Control

Back-to-School 2025: Amid Tariff Fears, Only 22% of Parents Feel Brands Try to Build a Relationship

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Back-to-School 2025: Amid Tariff Fears, Only 22% of Parents Feel Brands Try to Build a Relationship

Optimize Your Snowflake Spend: 4 Steps for Smarter Data Cost Management

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Optimize Your Snowflake Spend: 4 Steps for Smarter Data Cost Management

What is Dynamic Marketing? A Complete Guide to Dynamic Content and Strategies

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What is Dynamic Marketing? A Complete Guide to Dynamic Content and Strategies

Get to Know Your Customer Day: Are You Listening to Yours?

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Get to Know Your Customer Day: Are You Listening to Yours?

AI, Athletes, and Autonomous Commerce: What Marketers Need to Watch Now

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AI, Athletes, and Autonomous Commerce: What Marketers Need to Watch Now

What's Moving Marketing Mid-2025: Pressure, Progress, and Personalization

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What's Moving Marketing Mid-2025: Pressure, Progress, and Personalization

Embedded Messaging: A Game-Changer for Real-Time Customer Engagement

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Embedded Messaging: A Game-Changer for Real-Time Customer Engagement

Agentic AI in Marketing

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Agentic AI in Marketing

Deliverability Over Delivery: The Email Metric That Drives Real Results

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Deliverability Over Delivery: The Email Metric That Drives Real Results

Get to Know Your Customers Day: How to Build Stronger Connections in Uncertain Economic Times

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Get to Know Your Customers Day: How to Build Stronger Connections in Uncertain Economic Times

5 Taxing AI Marketing Challenges in 2025

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5 Taxing AI Marketing Challenges in 2025

7 CRM Capabilities For Personalization at Scale

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7 CRM Capabilities For Personalization at Scale

The iGaming Churn Descending Recovery Curve

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The iGaming Churn Descending Recovery Curve

Beyond Bonuses: How OptiPromo Drives Loyalty, Not Just Clicks

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Beyond Bonuses: How OptiPromo Drives Loyalty, Not Just Clicks

AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer

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AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer

CDP vs. CRM

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CDP vs. CRM

Optimove Connect 2025: Case Studies From 5 Experts that Will Elevate Your CRM Marketing

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Optimove Connect 2025: Case Studies From 5 Experts that Will Elevate Your CRM Marketing

How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

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How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

How KPAX Marketing Streamlines Content Personalization with Opti-X

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How KPAX Marketing Streamlines Content Personalization with Opti-X

Optimove Insights January iGaming Pulse Snapshot – U.S. Sports Bonuses 2.4x Higher Than the Global Average

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Optimove Insights January iGaming Pulse Snapshot – U.S. Sports Bonuses 2.4x Higher Than the Global Average

What the Apple TV Series, Severance, Teaches Us About Hidden Data

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What the Apple TV Series, Severance, Teaches Us About Hidden Data

The Importance of Data Analytics in Retail

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The Importance of Data Analytics in Retail

12 Customer Retention Strategies to Create Loyal Shoppers

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12 Customer Retention Strategies to Create Loyal Shoppers

Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement

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Pini Yakuel at Connect 2025: Positionless Marketing – From an Idea to a Movement

Top 7 Email Marketing Strategies for Marketers: Personalization, Precision & Performance

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Top 7 Email Marketing Strategies for Marketers: Personalization, Precision & Performance

Optimove at ICE 2025: Visit Our CRM Ecosystem and 7 Questions to Ask Us

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Optimove at ICE 2025: Visit Our CRM Ecosystem and 7 Questions to Ask Us

Optimove Ignite+: The First Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators

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Optimove Ignite+: The First Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators

Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

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Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

Live Betting, or In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

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Live Betting, or In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

Top 10 Blogs of 2024

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Top 10 Blogs of 2024

Optimove Insights: December iGaming Pulse Snapshot - 2023/24 NFL Player Retention Falls from Regular Season to Playoffs

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Optimove Insights: December iGaming Pulse Snapshot - 2023/24 NFL Player Retention Falls from Regular Season to Playoffs

Get to Know Your Customer's Day: Building Meaningful Connections Through Data and Insight

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Get to Know Your Customer's Day: Building Meaningful Connections Through Data and Insight

How AI is Transforming Marketing

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How AI is Transforming Marketing

5 Ways to Win Share of Wallet Beyond the Holidays

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5 Ways to Win Share of Wallet Beyond the Holidays

Gamification FAQ: Unlocking the Future of Player Engagement with AI-Orchestration

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Gamification FAQ: Unlocking the Future of Player Engagement with AI-Orchestration

10 Tips for Creating Customer Loyalty with Holiday Shoppers

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10 Tips for Creating Customer Loyalty with Holiday Shoppers

5 Ways To Reduce Shopping Cart Abandonment & Improve Conversion Rates

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5 Ways To Reduce Shopping Cart Abandonment & Improve Conversion Rates

Retailers Achieve 300%+ Growth on Black Friday and Cyber Monday with Optimove

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Retailers Achieve 300%+ Growth on Black Friday and Cyber Monday with Optimove

9 Keys to Success for LATAM iGaming Operators

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9 Keys to Success for LATAM iGaming Operators

How to Use Real-Time Email Marketing

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How to Use Real-Time Email Marketing

Mastering Email Deliverability for Holiday Campaign Success: Part III

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Mastering Email Deliverability for Holiday Campaign Success: Part III

How AI-Orchestrated Gamification Is Changing the Game in iGaming

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How AI-Orchestrated Gamification Is Changing the Game in iGaming

Forrester Cites Optimove's Effectiveness in Building Audiences/Automating Outbound Marketing Campaigns

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Forrester Cites Optimove's Effectiveness in Building Audiences/Automating Outbound Marketing Campaigns

Optimove's Responsibility as the Visionary Leader

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Optimove's Responsibility as the Visionary Leader

Renowned Futurist, Nikolas Badminton, to Keynote at Optimove Connect 2025 Conference in London on March 19-20 on Facing Our Futures - Looking to 2035 and Beyond

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Renowned Futurist, Nikolas Badminton, to Keynote at Optimove Connect 2025 Conference in London on March 19-20 on Facing Our Futures - Looking to 2035 and Beyond

8 Tips for Sportsbooks to Leverage Super Bowl Bettors

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8 Tips for Sportsbooks to Leverage Super Bowl Bettors

AI in Marketing: How Optimove Balances Innovation with Responsibility

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AI in Marketing: How Optimove Balances Innovation with Responsibility

How AI is Transforming CDPs

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How AI is Transforming CDPs

Predictive Models: 6 Strategies to Predict Customer Actions

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Predictive Models: 6 Strategies to Predict Customer Actions

Tips & Strategies for Lottery Personalization

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Tips & Strategies for Lottery Personalization

5 Tips to Combat Holiday Season Marketing Fatigue

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5 Tips to Combat Holiday Season Marketing Fatigue

Industry Pros Unveil Best Practices in Customer Lifecycle Marketing

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Industry Pros Unveil Best Practices in Customer Lifecycle Marketing

6 Lessons U.S. Lotteries Can Learn from European Lotteries

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6 Lessons U.S. Lotteries Can Learn from European Lotteries

Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand

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Opti-X Empowers Marketers to Create Personalized Experiences Customers Demand

How to Prepare for Future Marketing Trends

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How to Prepare for Future Marketing Trends

Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights

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Shift to Customer-Led Marketing: Get to Know Your Customers Day Insights

Expert Insights on Mastering the Cutting Edge of Digital Personalization

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Expert Insights on Mastering the Cutting Edge of Digital Personalization

How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability

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How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability

The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI

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The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI

WhatsApp – An Undeniable Channel for Customer Engagement

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WhatsApp – An Undeniable Channel for Customer Engagement 

Optimove's AI-Orchestrated Gamification Hits the 'Goldilocks Zone' Keeping Players Engaged in iGaming

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Optimove's AI-Orchestrated Gamification Hits the 'Goldilocks Zone' Keeping Players Engaged in iGaming

Does Your Marketing Crash? Here's What You Can Do About It

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Does Your Marketing Crash? Here's What You Can Do About It

Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks

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Significant Increase in NFL Betting for 2024-2025 Season, a Super for Sportsbooks

Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting

Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up

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Optimove Insights Report on Holiday Shopping 2024: Consumer Confidence and Spending Up

Empower Your Marketing Strategy with Self-Serve Data Ingestion

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Empower Your Marketing Strategy with Self-Serve Data Ingestion

Declare Independence as a Marketer – Be Position-less

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Declare Independence as a Marketer – Be Position-less

AI-Orchestrated Gamification: Its Time is Now

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AI-Orchestrated Gamification: Its Time is Now

How To: Master Customer Interaction with Web Inbox

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How To: Master Customer Interaction with Web Inbox

Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion

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Euro 2024 Pulsey Awards: Germany Takes Sports Betting Player Growth, Poland Shines in Conversion

Gamification in iGaming

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Gamification in iGaming

Optimove Insights' June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events

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Optimove Insights' June iGaming Pulse Snapshot: Europe Edges LATAM in New Players Growth Amid Peak Events

Zombie Customers: Identifying Who Your Best Customers Aren't

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Zombie Customers: Identifying Who Your Best Customers Aren't

What is CRM Automation?

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What is CRM Automation?

What is a CRM Database?

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What is a CRM Database?

Lotteries Employ Facebook to Improve Player Loyalty: Two Optimove Case Studies

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Lotteries Employ Facebook to Improve Player Loyalty: Two Optimove Case Studies

2024 Consumer Shopping Trends for Summer

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2024 Consumer Shopping Trends for Summer

Essential Insights for Sports Betting Sites – from Optimove Insights

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Essential Insights for Sports Betting Sites – from Optimove Insights

Mobile Marketing Magic: Proximity Messaging Revealed

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Mobile Marketing Magic: Proximity Messaging Revealed

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