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3 Ways to Improve Smart Bidding Performance on Google Ads
Article
3 Ways to Improve Smart Bidding Performance on Google Ads
Back to Basics: How to Structure a PPC Account in Google AdWords
Article
Back to Basics: How to Structure a PPC Account in Google AdWords
Search Marketing Automation ProTips: How to Become a True PPC Hero
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Search Marketing Automation ProTips: How to Become a True PPC Hero
How to win quality leads with Google Ads Smart Bidding and Offline Conversions
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How to win quality leads with Google Ads Smart Bidding and Offline Conversions
5 Insights to Build a Personal PPC Brand: PPC Town Hall 16
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5 Insights to Build a Personal PPC Brand: PPC Town Hall 16
Building Better PPC Workflows in Optmyzr
Article
Building Better PPC Workflows in Optmyzr
Managing Negative Keywords for Shopping Campaigns
Article
Managing Negative Keywords for Shopping Campaigns
9 Costly Google AdWords Mistakes to Avoid
Article
9 Costly Google AdWords Mistakes to Avoid
AdWords Shopping Campaign Optimization in 3 Steps
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AdWords Shopping Campaign Optimization in 3 Steps
How the Rule Engine Makes PPC Management Easier
Article
How the Rule Engine Makes PPC Management Easier
Search Ad Masterclass Pt. 1: How to write ads that get high-quality clicks
Article
Search Ad Masterclass Pt. 1: How to write ads that get high-quality clicks
All the top posts by Frederick Vallaeys on Search Engine Land
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All the top posts by Frederick Vallaeys on Search Engine Land
When a Display Campaign Is Better Than Search
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When a Display Campaign Is Better Than Search
Optmyzr Automates PPC Account Audits with PPC Investigator
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Optmyzr Automates PPC Account Audits with PPC Investigator
5 Observations on Google's Q2 Initiatives: PPC Town Hall 10
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5 Observations on Google's Q2 Initiatives: PPC Town Hall 10
Do More with Optmyzr: Automate Tiered Bidding Management
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Do More with Optmyzr: Automate Tiered Bidding Management
How to Pick a Profitable ACOS or ROAS Target
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How to Pick a Profitable ACOS or ROAS Target
Two Sides of the e-Commerce Coin: The Stay-at-Home CPC Experiment
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Two Sides of the e-Commerce Coin: The Stay-at-Home CPC Experiment
Creating Display Ads Using Text Ads in Google AdWords
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Creating Display Ads Using Text Ads in Google AdWords
How Templated PPC Reports Save Advertisers' Time
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How Templated PPC Reports Save Advertisers' Time
Are you adding too many negative keywords?
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Are you adding too many negative keywords?
5 Ways to Use Optmyzr's Ad Text Optimization Tool During a Crisis
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5 Ways to Use Optmyzr's Ad Text Optimization Tool During a Crisis
July 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
Article
July 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
Google limits search terms data, the demise of cookies & more: PPC Town Hall 22
Article
Google limits search terms data, the demise of cookies & more: PPC Town Hall 22
Use this script to put any AdWords data in a spreadsheet
Article
Use this script to put any AdWords data in a spreadsheet
Customize AdWords Reports with Comments
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Customize AdWords Reports with Comments
5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23
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5 Bid Management Tips from Top PPC Experts: PPC Town Hall 23
How to Quickly Audit AdWords Accounts Using Optmyzr
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How to Quickly Audit AdWords Accounts Using Optmyzr
Shopping Ads Management for Microsoft: Now available in Optmyzr
Article
Shopping Ads Management for Microsoft: Now available in Optmyzr
Must-Read for PPC Pros: Digital Marketing in an AI World
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Must-Read for PPC Pros: Digital Marketing in an AI World
How to Dominate e-Commerce in Q4 2020: PPC Town Hall 19
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How to Dominate e-Commerce in Q4 2020: PPC Town Hall 19
Time Interval Options in Optmyzr Graphs: Daily, Weekly, Monthly
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Time Interval Options in Optmyzr Graphs: Daily, Weekly, Monthly
Optmyzr Express: Finish top optimizations over your first cup of coffee
Article
Optmyzr Express: Finish top optimizations over your first cup of coffee
Back to Basics: Naming Conventions for AdWords PPC
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Back to Basics: Naming Conventions for AdWords PPC
Control & Efficiency: New in PPC Monitoring & Workflows in Optmyzr
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Control & Efficiency: New in PPC Monitoring & Workflows in Optmyzr
Optmyzr Tools to Manage Multiple Google AdWords Accounts
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Optmyzr Tools to Manage Multiple Google AdWords Accounts
Optimizing Smart Bidding with Google: PPC Town Hall 28
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Optimizing Smart Bidding with Google: PPC Town Hall 28
Top Tips to Write Stellar Ad Text for Google AdWords
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Top Tips to Write Stellar Ad Text for Google AdWords
Optmyzr Account Quality Scores Match Google's Reports
Article
Optmyzr Account Quality Scores Match Google's Reports
The Granular Story: Real-Life Agency, Real Love for Optmyzr
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The Granular Story: Real-Life Agency, Real Love for Optmyzr
Crush Your Inventory-Based Campaigns Today with Campaign Automator
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Crush Your Inventory-Based Campaigns Today with Campaign Automator
Scale your business with PPC scripts: PPC Town Hall 18
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Scale your business with PPC scripts: PPC Town Hall 18
Key Takeaways from SMX Advanced 2019: Automation, Measurement & the Role of PPC Pros Moving Forward
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Key Takeaways from SMX Advanced 2019: Automation, Measurement & the Role of PPC Pros Moving Forward
How a Low AdWords Quality Score Is Costing You Money
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How a Low AdWords Quality Score Is Costing You Money
Major Announcements from Google Marketing Live 2019
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Major Announcements from Google Marketing Live 2019
4 Ways to Manage your AdWords Search Queries
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4 Ways to Manage your AdWords Search Queries
Search Ad Masterclass Pt. 3: Optimize campaigns in 5 steps
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Search Ad Masterclass Pt. 3: Optimize campaigns in 5 steps
How to Optimize Your Ad Text In Just a Few Steps
Article
How to Optimize Your Ad Text In Just a Few Steps
How to Easily Restructure Google Shopping Campaigns
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How to Easily Restructure Google Shopping Campaigns
Customer Journey Mapping: The Real PPC Marketing Funnel
Article
Customer Journey Mapping: The Real PPC Marketing Funnel
How to Build a Profitable Google Ads Shopping Campaign Structure
Article
How to Build a Profitable Google Ads Shopping Campaign Structure
20+ Optmyzr Tools to Manage Google AdWords Account
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20+ Optmyzr Tools to Manage Google AdWords Account
Improve Shopping Campaign Performance by Leveraging Campaign Priorities
Article
Improve Shopping Campaign Performance by Leveraging Campaign Priorities
How to Start Selling the Easy Way On Google Shopping
Article
How to Start Selling the Easy Way On Google Shopping
6 Google Ads Smart Shopping Optimizations to Improve Profitability
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6 Google Ads Smart Shopping Optimizations to Improve Profitability
Rule Engine: Powerful PPC Strategies for Microsoft Ads
Article
Rule Engine: Powerful PPC Strategies for Microsoft Ads
7 PPC Tips to Prepare for the 2020 Holiday Season
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7 PPC Tips to Prepare for the 2020 Holiday Season
How YouTube & Video Drive Growth & Learning: PPC Town Hall 12
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How YouTube & Video Drive Growth & Learning: PPC Town Hall 12
Still sending static AdWords reports? It's better in Optmyzr.
Article
Still sending static AdWords reports? It's better in Optmyzr.
Back to Basics: Theming Keywords in Ad Groups
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Back to Basics: Theming Keywords in Ad Groups
Automate AdWords SKAG Creation in Optmyzr
Article
Automate AdWords SKAG Creation in Optmyzr
Nov 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
Article
Nov 2020 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook
Understanding the new Cross-Network in AdWords
Article
Understanding the new Cross-Network in AdWords
AdWords One-Click Optimizations in Turbo Mode
Article
AdWords One-Click Optimizations in Turbo Mode
Deconstructing Google Marketing Live: Optmyzr On Location in San Jose
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Deconstructing Google Marketing Live: Optmyzr On Location in San Jose
6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns
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6 Mistakes in Call Tracking That Are Harming Your PPC Campaigns
Use Feed Analysis to Build AdWords Shopping Campaigns
Article
Use Feed Analysis to Build AdWords Shopping Campaigns
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
Article
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
Q4 2020 & e-Commerce: Optimize Google Shopping with Supplemental Feeds
Article
Q4 2020 & e-Commerce: Optimize Google Shopping with Supplemental Feeds
Back to Basics: Understanding Keyword Match Types in Google AdWords
Article
Back to Basics: Understanding Keyword Match Types in Google AdWords
Omnisend's 8 Best Practices for Shopify App Advertising in 2020
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Omnisend's 8 Best Practices for Shopify App Advertising in 2020
How to Manage Jurisdiction-Specific Surcharges in Google Ads
Article
How to Manage Jurisdiction-Specific Surcharges in Google Ads
Enhanced Scripts: An Easier Way to Use the Google AdWords Powerhouse
Article
Enhanced Scripts: An Easier Way to Use the Google AdWords Powerhouse
Script THIS: Google & Microsoft Ads Automation for Beginners
Article
Script THIS: Google & Microsoft Ads Automation for Beginners
Use Supplemental Feeds to Manage Google Shopping Campaigns
Article
Use Supplemental Feeds to Manage Google Shopping Campaigns
Google Responsive Search Ads & What You Need to Know
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Google Responsive Search Ads & What You Need to Know
Customer Success Helps Optmyzr Retain Inc. 5000 Spot
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Customer Success Helps Optmyzr Retain Inc. 5000 Spot
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
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Succeeding as an agency in an automated PPC world: PPC Town Hall 33
Why Smart Bidding and Last-Click Attribution are a dangerous combination
Article
Why Smart Bidding and Last-Click Attribution are a dangerous combination
Revamp Your Google AdWords Reports With These New Optmyzr Features
Article
Revamp Your Google AdWords Reports With These New Optmyzr Features
5 Things PPC Agencies Need to Do to Survive Any Crisis
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5 Things PPC Agencies Need to Do to Survive Any Crisis
Inventory Filters in Google Ads Shopping Campaigns
Article
Inventory Filters in Google Ads Shopping Campaigns
Are you using AdWords Broad Match Modifier the right way?
Article
Are you using AdWords Broad Match Modifier the right way?
Make Better PPC Decisions with Analytics Data
Article
Make Better PPC Decisions with Analytics Data
How to Work Around Keywords with Low Search Volume
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How to Work Around Keywords with Low Search Volume
7 Digital Marketing Lessons from PPC Australia: PPC Town Hall 8
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7 Digital Marketing Lessons from PPC Australia: PPC Town Hall 8
How to look beyond ROAS for optimization: PPC Town Hall 17
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How to look beyond ROAS for optimization: PPC Town Hall 17
Set Geo bid adjustments in Optmyzr for better ROAS & ROI
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Set Geo bid adjustments in Optmyzr for better ROAS & ROI
The 10 Elements of the Perfect Landing Page
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The 10 Elements of the Perfect Landing Page
Ensure Your PPC Accounts Are Well Managed With Our PPC Audit Tool
Article
Ensure Your PPC Accounts Are Well Managed With Our PPC Audit Tool
Optmyzr in 2020: Automation Layering, Structured Data & Usability
Article
Optmyzr in 2020: Automation Layering, Structured Data & Usability
How to Use the First Page Bridger: Mind the (Bid) Gap!
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How to Use the First Page Bridger: Mind the (Bid) Gap!
OMG Commerce's insights to dominate holiday e-commerce: PPC Town Hall 25
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OMG Commerce's insights to dominate holiday e-commerce: PPC Town Hall 25
Manage Shopping Ads More Efficiently
Article
Manage Shopping Ads More Efficiently
10 Digital Marketing Truths to Remember: PPC Town Hall 5
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10 Digital Marketing Truths to Remember: PPC Town Hall 5
3 Recent Google Ads Developments Every PPC Pro Needs to Know About
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3 Recent Google Ads Developments Every PPC Pro Needs to Know About