Optmyzr

Most engaged

Optmyzr

Google Confirms Inflating CPCs: What Advertisers Need to Know

Google Confirms Inflating CPCs: What Advertisers Need to Know

Oct 20, 2023

Article

Optmyzr

7 Ways to Stop Google Ads From Wasting Your PPC Budget

7 Ways to Stop Google Ads From Wasting Your PPC Budget

Oct 20, 2023

Article

Optmyzr

How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90

How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90

Mar 19, 2024

Podcast Episode

Optmyzr

10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign

10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign

Jun 19, 2023

Article

Optmyzr

PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

Mar 18, 2022

Video

Optmyzr

The 10 Best Google Ads Management Tools in 2024

The 10 Best Google Ads Management Tools in 2024

Dec 20, 2023

Article

Optmyzr

PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61

PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61

Aug 18, 2022

Webinar

Optmyzr

Performance Max:Google shares best practices for the 2022 Holiday season

Performance Max:Google shares best practices for the 2022 Holiday season

Nov 18, 2022

Podcast Episode

Optmyzr

Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79

Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79

Sep 19, 2023

Webinar

Optmyzr

Google Responsive Search Ads Guide for 2023

Google Responsive Search Ads Guide for 2023

Jul 20, 2023

Article

Latest Content

Optmyzr

Performance Max Study: Data & Tactics

Performance Max Study: Data & Tactics

Oct 20, 2024

Article

Optmyzr

How to Segment Products in Your Google Shopping Ads Like a Pro

How to Segment Products in Your Google Shopping Ads Like a Pro

Oct 20, 2024

Article

Optmyzr

The Impact of Bidding Strategies on Google Ads Performance

The Impact of Bidding Strategies on Google Ads Performance

Oct 20, 2024

Case Study

Optmyzr

Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)

Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)

Sep 20, 2024

Article

Optmyzr

8 Best PPC Monitoring Tools to Keep Your Campaigns in Check

8 Best PPC Monitoring Tools to Keep Your Campaigns in Check

Sep 20, 2024

Article

Optmyzr

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Sep 20, 2024

Article

Optmyzr

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Sep 20, 2024

Article

Optmyzr

Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success

Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success

Aug 20, 2024

Article

Optmyzr

Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms

Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms

Aug 20, 2024

Article

Optmyzr

How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024

How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024

Aug 20, 2024

Article

Articles

400

Performance Max Study: Data & Tactics

Performance Max Study: Data & Tactics

How to Segment Products in Your Google Shopping Ads Like a Pro

How to Segment Products in Your Google Shopping Ads Like a Pro

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Ad Strength & Creative Study: Data & Learnings From 1M+ Ads

Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)

Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)

8 Best PPC Monitoring Tools to Keep Your Campaigns in Check

8 Best PPC Monitoring Tools to Keep Your Campaigns in Check

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts

Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success

Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success

How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024

How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024

Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms

Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms

How to Run High-Performing B2B Ad Campaigns on LinkedIn

How to Run High-Performing B2B Ad Campaigns on LinkedIn

AI Is Making Good Ad Agencies Better and Bad Agencies Worse

AI Is Making Good Ad Agencies Better and Bad Agencies Worse

How to Use Negative Keywords to Manage Your Ad Campaigns With Precision

How to Use Negative Keywords to Manage Your Ad Campaigns With Precision

Search Terms Available Again in Performance Max: What This Means & How Can You Benefit

Search Terms Available Again in Performance Max: What This Means & How Can You Benefit

Use New Customer Acquisition in Google Ads Without Hurting ROAS

Use New Customer Acquisition in Google Ads Without Hurting ROAS

How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences

How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences

Google Shopping Campaigns: 3 Examples You Can Copy Now

Google Shopping Campaigns: 3 Examples You Can Copy Now

Start Strong, Sell More: A Beginner's Guide to Google Shopping Ads

Start Strong, Sell More: A Beginner's Guide to Google Shopping Ads

Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance

Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance

An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices

An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices

Google Demand Gen Vs. Google Display: When to Use Which?

Google Demand Gen Vs. Google Display: When to Use Which?

Case Studies

23

The Impact of Bidding Strategies on Google Ads Performance

The Impact of Bidding Strategies on Google Ads Performance

Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022

Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022

Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations

Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations

Optmyzr's strategic alerts trim Morefire's workload by 18% per account

Optmyzr's strategic alerts trim Morefire's workload by 18% per account

Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr

Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr

PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations

PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations

Group Twenty Seven Case Study

Group Twenty Seven Case Study

How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany

How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany

Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests

Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests

United Ads implements tailor-made PPC strategies to grow conversions by 40%

United Ads implements tailor-made PPC strategies to grow conversions by 40%

Optmyzr | Driva Case Study

Optmyzr | Driva Case Study

Optmyzr | Bruce Auto Group Case Study

Optmyzr | Bruce Auto Group Case Study

Optmyzr | Mabo Case Study

Optmyzr | Mabo Case Study

Optmyzr | Addi Marketing Case Study

Optmyzr | Addi Marketing Case Study

Optmyzr | Anicca Digital Case Study

Optmyzr | Anicca Digital Case Study

Optmyzr | B&S Media Case Study

Optmyzr | B&S Media Case Study

Optmyzr | Constellation Agency Case Study

Optmyzr | Constellation Agency Case Study

Optmyzr | DealerJazz Case Study

Optmyzr | DealerJazz Case Study

Optmyzr | Epurple Case Study

Optmyzr | Epurple Case Study

Optmyzr | SalesX Case Study

Optmyzr | SalesX Case Study

Podcast Episodes

155

BONUS: 7 PPC Automations That Save You From Burnout

BONUS: 7 PPC Automations That Save You From Burnout

A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96

A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96

How Marketers Can Thrive in a Post-third-party Cookie Era

How Marketers Can Thrive in a Post-third-party Cookie Era

How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together

How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together

PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More

PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More

How to Run High-Performing LinkedIn Ads for B2B

How to Run High-Performing LinkedIn Ads for B2B

PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91

PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91

What's Working in Performance Max, First-Party Data, and Generative AI in 2024

What's Working in Performance Max, First-Party Data, and Generative AI in 2024

How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns

How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns

What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89

What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89

Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88

Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88

How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90

How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90

Mastering Competitive Intelligence in PPC | Learn With Optmyzr

Mastering Competitive Intelligence in PPC | Learn With Optmyzr

AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85

AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85

Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86

Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86

Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday

Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday

How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83

How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83

How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81

How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81

How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80

How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80

How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80

How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80

Videos

11

AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85

AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85

Learn With Optmyzr: The New Reports Experience

Learn With Optmyzr: The New Reports Experience

The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr

The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr

Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr

Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr

The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr

The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr

Automation Layering – Learn With Optmyzr

Automation Layering – Learn With Optmyzr

New Alerts for Greater Control – Learn With Optmyzr

New Alerts for Greater Control – Learn With Optmyzr

Introducing Campaign Automator - Learn With Optmyzr

Introducing Campaign Automator - Learn With Optmyzr

B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55

B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55

Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50

Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50

PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

Webinars

95

PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91

PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91

How ChatGPT Can Make You a PPC Automation Wizard

How ChatGPT Can Make You a PPC Automation Wizard

Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr

Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr

A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr

A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr

Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr

Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr

Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79

Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79

How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76

How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76

GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]

GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]

How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76

How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76

Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74

Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74

How to Future-Proof Your Career in Marketing | PPC Town Hall 72

How to Future-Proof Your Career in Marketing | PPC Town Hall 72

Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73

Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73

Lessons learned from a FULL year of running Performance Max for ecom & lead-gen

Lessons learned from a FULL year of running Performance Max for ecom & lead-gen

ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs

ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs

Peak Season PPC Monitoring Checklist | Learn With Optmyzr

Peak Season PPC Monitoring Checklist | Learn With Optmyzr

Optimizing Ad Spend | Learn With Optmyzr

Optimizing Ad Spend | Learn With Optmyzr

Surviving the recession: How PPC agencies can prepare now to thrive in 2023

Surviving the recession: How PPC agencies can prepare now to thrive in 2023

Performance Max: Boost your campaigns with these tips, scripts, and checklists

Performance Max: Boost your campaigns with these tips, scripts, and checklists

Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022

Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022

Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64

Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64

Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power. Optmyzr delivers smarter automation for PPC rockstars.

Founded by former pioneers at Google, Optmyzr helps advanced marketers achieve greatness in their pay-per-click programs. The SaaS-based system’s simplicity, power and innovation automate key tasks and elevate PPC professionals’ capabilities and relevance in the era of digital marketing.

Check out www.optmyzr.com for more details and a free trial that can put you on a path to become the next PPC rockstar.

Mountain View, California

Website LinkedIn Twitter

400

articles

23

case studies

155

podcast episodes

11

videos

95

webinars