SparkToro

"AI will replace all the jobs!" Is Just Tech Execs Doing Marketing

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"AI will replace all the jobs!" Is Just Tech Execs Doing Marketing

How to Use SparkToro + LLMs to Do Marketing Magic

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How to Use SparkToro + LLMs to Do Marketing Magic

The Fastest Way to Understand Your Audience Without Talking to Them

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The Fastest Way to Understand Your Audience Without Talking to Them

What Does the Coolest Graph in SparkToro Show You?

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What Does the Coolest Graph in SparkToro Show You?

The Juice Joins The ActiveCampaign Leap Day Extravaganza!

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The Juice Joins The ActiveCampaign Leap Day Extravaganza!

A Marketing Conference That Actually Changes Your Mindset

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A Marketing Conference That Actually Changes Your Mindset

You've Done the Audience Research... Now What?

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You've Done the Audience Research... Now What?

Want better marketing output from your AI Tools? Give it real data about your customers.

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Want better marketing output from your AI Tools? Give it real data about your customers.

Nobody Is Dying on Hills

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Nobody Is Dying on Hills

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We've Launched a Brand New SparkToro Today with 10 (yes TEN) New Features

Seriously, please stop with the new acronyms. It's still SEO: Search Everywhere Optimization.

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Seriously, please stop with the new acronyms. It's still SEO: Search Everywhere Optimization.

Zero Clicks Does Not Mean Zero Sales

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Zero Clicks Does Not Mean Zero Sales

How to Find (Not Guess) Your Target Audience: A Data-Driven Approach

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How to Find (Not Guess) Your Target Audience: A Data-Driven Approach

Demand-Creation vs. Demand-Converting Marketing

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Demand-Creation vs. Demand-Converting Marketing

No, I Will Not A/B Test That

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No, I Will Not A/B Test That

Getting Executive Buy-In: How to Tie Audience Research to Business Strategy

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Getting Executive Buy-In: How to Tie Audience Research to Business Strategy

How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments

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How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments

How to Turn Audience Research Into Content Ideas

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How to Turn Audience Research Into Content Ideas

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?

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New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?

The Internet Needs Less Fighting, More Invisible Subtweets

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The Internet Needs Less Fighting, More Invisible Subtweets

New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT

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New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT

ROI vs. VOI: Smart Marketers Look Beyond the Numbers

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ROI vs. VOI: Smart Marketers Look Beyond the Numbers

Audience Research: The Complete Guide for Marketers in 2025

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Audience Research: The Complete Guide for Marketers in 2025

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

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The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

The Overlooked Reason Your Content Isn't Gaining Traction

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The Overlooked Reason Your Content Isn't Gaining Traction

The Biggest Mistake We Make When Asking: "Where Are My Customers?"

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The Biggest Mistake We Make When Asking: "Where Are My Customers?"

Why One-Pagers Are Dead (And What to Send Instead)

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Why One-Pagers Are Dead (And What to Send Instead)

The Digital Watercooler is Gone

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The Digital Watercooler is Gone

Why Do We Need Zero Click Marketing?

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Why Do We Need Zero Click Marketing?

Traffic Is Down; Revenue Is... Up?

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Traffic Is Down; Revenue Is... Up?

Whoa. 5 New Data Features in SparkToro in 100 Days.

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Whoa. 5 New Data Features in SparkToro in 100 Days.

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?

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The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?

3 Common Social Media Mistakes That We Don't Talk About Enough

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3 Common Social Media Mistakes That We Don't Talk About Enough

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

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New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers

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Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers

Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)

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Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs)

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

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NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2

The Best Damn Food & Drink Gift Guide 2024

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The Best Damn Food & Drink Gift Guide 2024

If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time

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If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time

Is Google Losing Search Market Share?

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Is Google Losing Search Market Share?

Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

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Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

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How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?

The Chill Work Guide to Hiring and Managing Agencies

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The Chill Work Guide to Hiring and Managing Agencies

How to Fight Back Against a Traffic-Less Web

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How to Fight Back Against a Traffic-Less Web

How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?

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How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?

How Paid Media Buyers Can Get an Edge in 2024

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How Paid Media Buyers Can Get an Edge in 2024

When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way

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When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way

Content Marketing Needs to Evolve Beyond SEO

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Content Marketing Needs to Evolve Beyond SEO

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

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New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers

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How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers

Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.

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Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.

A Guide to Hosting Your Next Work Retreat

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A Guide to Hosting Your Next Work Retreat

The Smarter-Not-Harder Guide to Content Marketing in 2024

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The Smarter-Not-Harder Guide to Content Marketing in 2024

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results

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NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.

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2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360.

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

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SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out

A One-Size-Fits-All Social Media Strategy

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A One-Size-Fits-All Social Media Strategy

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

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NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience

Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent

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Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent

Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

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Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

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An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

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The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.

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Don't just "Get a sense" for your customers. Make audience research actionable through revenue-lifting tactics.

Win the RFP: Nail Your Next Client Pitch With Audience Research

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Win the RFP: Nail Your Next Client Pitch With Audience Research

You Are Your Moat

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You Are Your Moat

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

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SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Where Web Users Spend Time vs. Where Traffic Referrals Originate

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Where Web Users Spend Time vs. Where Traffic Referrals Originate

Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It

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Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It

Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

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Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

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Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

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The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

What To Do When You're Out of Ideas

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What To Do When You're Out of Ideas

The Chill Work Manifesto

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The Chill Work Manifesto

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard

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Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard

The Best Damn Food & Drink Gift Guide on the Internet 2023

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The Best Damn Food & Drink Gift Guide on the Internet 2023

How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

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How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard

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Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard

The Final Chapter of My First Startup

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The Final Chapter of My First Startup

The 3 Big Problems with Asking "How Did You Hear About Us?" | 5-Minute Whiteboard

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The 3 Big Problems with Asking "How Did You Hear About Us?" | 5-Minute Whiteboard

If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard

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If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard

5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales

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5-Minute Whiteboard: Why You Can't Just Crank Up Marketing to Get More Sales

Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard

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Why the Worst Search Marketers Start Content Strategy with "SEO Keywords" - 5-Minute Whiteboard

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

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Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard

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4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard

Modern Content Marketing: Your New Growth Flywheel

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Modern Content Marketing: Your New Growth Flywheel

5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?

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5-Minute Whiteboard: Is Generative AI in Search Results the SEO Apocalypse?

How One Media Placement Led to 1,600 Customers - And How You Can Do It Too

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How One Media Placement Led to 1,600 Customers - And How You Can Do It Too

5-Minute Whiteboard: Zero-Click Marketing 101

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5-Minute Whiteboard: Zero-Click Marketing 101

Maybe the Best Threads Strategy Right Now Is to Listen and Learn

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Maybe the Best Threads Strategy Right Now Is to Listen and Learn

A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)

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A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)

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An Employee's Guide to Building a Personal Brand

How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard

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How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard

SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

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SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

How A Tech Startup Powers Their Marketing Strategy With SparkToro

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How A Tech Startup Powers Their Marketing Strategy With SparkToro

Your Burning Questions About Google Analytics 4 (GA4)

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Your Burning Questions About Google Analytics 4 (GA4)

How Being Customer-Led Can Double the Impact of Your Traffic

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How Being Customer-Led Can Double the Impact of Your Traffic

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