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How To Create a Marketing Budget for Your SaaS Startup

How To Create a Marketing Budget for Your SaaS Startup

Apr 13, 2022

Article

How to Create a Swipe File (8 Easy Ways)

How to Create a Swipe File (8 Easy Ways)

Jan 09, 2022

Article

State of SaaS Marketing 2022 - An Annual Marketing Report

State of SaaS Marketing 2022 - An Annual Marketing Report

Oct 24, 2022

Report

The Five Factors of Growth: 5.3 Channels - What Makes Someone a Qualified Customer?

The Five Factors of Growth: 5.3 Channels - What Makes Someone a Qualified Customer?

Nov 17, 2021

Toolkit

Experiment: Launch on Product Hunt

Experiment: Launch on Product Hunt

Jan 04, 2021

Case Study

‎Default Alive: 73 | Hiring spree on Apple Podcasts

‎Default Alive: 73 | Hiring spree on Apple Podcasts

Aug 10, 2022

Podcast Episode

Snickers Iced Coffee Can - Swipe File

Snickers Iced Coffee Can - Swipe File

Aug 24, 2023

Article

Awesome agency messaging graphic

Awesome agency messaging graphic

Nov 16, 2023

Article

A meme turned into a Instagram ad - Swipe File

A meme turned into a Instagram ad - Swipe File

Jan 24, 2022

Article

Teardown: Part-Time YouTuber Academy's Landing Page

Teardown: Part-Time YouTuber Academy's Landing Page

Jan 09, 2022

Toolkit

Latest Content

Social Media → Community Funnel - Swipe File

Social Media → Community Funnel - Swipe File

Jun 07, 2024

Article

DesignScientist Agency Homepage

DesignScientist Agency Homepage

May 23, 2024

Article

Really intriguing billboard

Really intriguing billboard

Apr 29, 2024

Article

Speedy Wash Pricing

Speedy Wash Pricing

Apr 04, 2024

Article

Retention.com's Home Page

Retention.com's Home Page

Apr 01, 2024

Infographic

Local business A-Frame marketing

Local business A-Frame marketing

Mar 09, 2024

Article

Book Split Test: Rob Roseman's WTF Divorce Journal

Book Split Test: Rob Roseman's WTF Divorce Journal

Feb 18, 2024

Article

Book Split Testing: Noah Kagan's Million Dollar Weekend

Book Split Testing: Noah Kagan's Million Dollar Weekend

Feb 16, 2024

Article

Noah Kagan's Million Dollar Weekend Book Cover Split Test

Noah Kagan's Million Dollar Weekend Book Cover Split Test

Feb 13, 2024

Article

Car Detailing Flyer Hangar

Car Detailing Flyer Hangar

Jan 08, 2024

Article

Thank You to Our Partners:

The Juice

Brand

The Juice

Ahrefs

Brand

Ahrefs

AgoraPulse

Brand

AgoraPulse

Supermetrics

Brand

Supermetrics

42 Agency

Brand

42 Agency

Articles

455

Social Media → Community Funnel - Swipe File

Social Media → Community Funnel - Swipe File

DesignScientist Agency Homepage

DesignScientist Agency Homepage

Really intriguing billboard

Really intriguing billboard

Speedy Wash Pricing

Speedy Wash Pricing

Local business A-Frame marketing

Local business A-Frame marketing

Book Split Test: Rob Roseman's WTF Divorce Journal

Book Split Test: Rob Roseman's WTF Divorce Journal

Book Split Testing: Noah Kagan's Million Dollar Weekend

Book Split Testing: Noah Kagan's Million Dollar Weekend

Noah Kagan's Million Dollar Weekend Book Cover Split Test

Noah Kagan's Million Dollar Weekend Book Cover Split Test

Car Detailing Flyer Hangar

Car Detailing Flyer Hangar

Get Dang Billboard

Get Dang Billboard

Art + Driveway Sign - Swipe File

Art + Driveway Sign - Swipe File

Copywriting in real life for cat poster

Copywriting in real life for cat poster

Flyer advertising in the wild

Flyer advertising in the wild

Let's re-do this classic 1950's David Ogilvy ad for Schweppes Tonic Water.

Let's re-do this classic 1950's David Ogilvy ad for Schweppes Tonic Water.

Which of these Facebook ads will do better?

Which of these Facebook ads will do better?

Arrow Mockup Pool Ad

Arrow Mockup Pool Ad

World's Toughest Truck Ad

World's Toughest Truck Ad

Injured? Good!

AppSumo Black Friday Retro-Advertising

AppSumo Black Friday Retro-Advertising

Awesome agency messaging graphic

Awesome agency messaging graphic

Case Studies

26

The Day My Kid Went PUNK - Swipe File

The Day My Kid Went PUNK - Swipe File

Gary Halbert Coat of Arms Letter Real Product Picture - Swipe File

Gary Halbert Coat of Arms Letter Real Product Picture - Swipe File

Vintage Dodge with memorable headline - Swipe File

Vintage Dodge with memorable headline - Swipe File

Long form sales page for book - Swipe File

Long form sales page for book - Swipe File

Russian McDonald's Email - Swipe File

Russian McDonald's Email - Swipe File

Great analogy about washing hands - Swipe File

Great analogy about washing hands - Swipe File

Experiment: Advertise on podcast apps

Experiment: Advertise on podcast apps

Experiment: Launch on Product Hunt

Experiment: Launch on Product Hunt

Experiment: Personal Twitter

Experiment: Personal Twitter

Experiment: Start a Podcast

Experiment: Start a Podcast

Experiment: Twitter Ads

Experiment: Twitter Ads

Austin Shoe Hospital Email with Before/After Pics - Swipe File

Austin Shoe Hospital Email with Before/After Pics - Swipe File

Experiment: The 1,000 True Fans Public Experiment

Experiment: The 1,000 True Fans Public Experiment

Great Gym Landing Page From Hale Fitness - Swipe File

Great Gym Landing Page From Hale Fitness - Swipe File

Burger King Ad That Steals Customers - Swipe File

Burger King Ad That Steals Customers - Swipe File

Ahrefs Long Pricing Page - Swipe File

Ahrefs Long Pricing Page - Swipe File

Shoe repair service before + after - Swipe File

Shoe repair service before + after - Swipe File

Nick Gray "Friend Update" Email - Swipe File

Nick Gray "Friend Update" Email - Swipe File

Churn Down For What Email Subject by AppSumo - Swipe File

Churn Down For What Email Subject by AppSumo - Swipe File

10K Subs Sales Page - Swipe File

10K Subs Sales Page - Swipe File

Infographics

51

Retention.com's Home Page

Retention.com's Home Page

Hilarious and unique marketing agency landing page

Hilarious and unique marketing agency landing page

Speak French, Visit France. Speak English, Visit the World.

Speak French, Visit France. Speak English, Visit the World.

ConvertKit awesome home page graphic

ConvertKit awesome home page graphic

Reforge Car Analogy Image - Swipe File

Reforge Car Analogy Image - Swipe File

Vitalis Vintage Hair Workout Ad - Swipe File

Vitalis Vintage Hair Workout Ad - Swipe File

Kodak 4-Shot Flashcube Ad 1967 - Swipe File

Kodak 4-Shot Flashcube Ad 1967 - Swipe File

Logic-minded Gatorade Print Ad - Swipe File

Logic-minded Gatorade Print Ad - Swipe File

memorable vintage FedEx print ad - Swipe File

memorable vintage FedEx print ad - Swipe File

Bose black friday email has the perfect formula to make sales - Swipe File

Bose black friday email has the perfect formula to make sales - Swipe File

Great sales copy and images for Sony DSLR Amazon product page - Swipe File

Great sales copy and images for Sony DSLR Amazon product page - Swipe File

Sales page for water brand with consistent CTAs - Swipe File

Vintage Spam ad - Swipe File

Vintage Spam ad - Swipe File

Pricing compared to industry standard pricing model - Swipe File

Pricing compared to industry standard pricing model - Swipe File

Great "Product Explainer" Homepage from Span.io - Swipe File

Great "Product Explainer" Homepage from Span.io - Swipe File

Emotional before and after ad - Swipe File

Emotional before and after ad - Swipe File

FAQ ad - Great copy - Swipe File

FAQ ad - Great copy - Swipe File

Old War Jeeps Sale Ad - Swipe File

Old War Jeeps Sale Ad - Swipe File

Scott "Soft" Ad - Swipe File

Scott "Soft" Ad - Swipe File

10 Reasons to buy a Zenith Stereo - Swipe File

10 Reasons to buy a Zenith Stereo - Swipe File

Podcast Episodes

135

Default Alive | 2023 Goals

Default Alive | 2023 Goals

Default Alive | 80 | 2022 Year In Review

Default Alive | 80 | 2022 Year In Review

Default Alive | 79 | Webflow Conf 2022

Default Alive | 79 | Webflow Conf 2022

78 | AI takeover

78 | AI takeover

Default Alive | 77 | 10,000 subscribers

Default Alive | 77 | 10,000 subscribers

76 | 2-year anniversary listener Q&A

76 | 2-year anniversary listener Q&A

75 | Celebrating wins

75 | Celebrating wins

‎Default Alive: 74 | SEO is king on Apple Podcasts

‎Default Alive: 74 | SEO is king on Apple Podcasts

‎Default Alive: 73 | Hiring spree on Apple Podcasts

‎Default Alive: 73 | Hiring spree on Apple Podcasts

‎Default Alive: 72 | Bought a new domain on Apple Podcasts

‎Default Alive: 72 | Bought a new domain on Apple Podcasts

‎Default Alive: 71 | Achievement unlocked: First MRR on Apple Podcasts

‎Default Alive: 71 | Achievement unlocked: First MRR on Apple Podcasts

70 | CopywritingPrompts.com

70 | CopywritingPrompts.com

‎Default Alive: 69 | Introducing: Default Alive Ventures on Apple Podcasts

‎Default Alive: 69 | Introducing: Default Alive Ventures on Apple Podcasts

‎Default Alive: 68 | Emergency Pod: "I'm sorry, I sold the company." on Apple Podcasts

‎Default Alive: 68 | Emergency Pod: "I'm sorry, I sold the company." on Apple Podcasts

Don't Build A Business, Build 1000 True Fans w/ Corey Haines | SwipeFiles

Don't Build A Business, Build 1000 True Fans w/ Corey Haines | SwipeFiles

‎Default Alive: 67 | $500 MRR on Apple Podcasts

‎Default Alive: 67 | $500 MRR on Apple Podcasts

DEFAULT ALIVE | EPISODE 66 | What to build for an MVP

DEFAULT ALIVE | EPISODE 66 | What to build for an MVP

DEFAULT ALIVE | EPISODE 65 | Do founders get parental leave?

DEFAULT ALIVE | EPISODE 65 | Do founders get parental leave?

Default Alive | 64 | Corey gets into SaaS

Default Alive | 64 | Corey gets into SaaS

Default Alive | 63 | Don't poke the bear

Default Alive | 63 | Don't poke the bear

Reports

1

State of SaaS Marketing 2022 - An Annual Marketing Report

State of SaaS Marketing 2022 - An Annual Marketing Report

Toolkits

58

Teardown: Zapier's Activation Email

Teardown: Zapier's Activation Email

Teardown: YNAB's Landing Page

Teardown: YNAB's Landing Page

Teardown: Webflow vs WordPress Comparison Page

Teardown: Webflow vs WordPress Comparison Page

Teardown: Webflow Masterclass Landing Page

Teardown: Webflow Masterclass Landing Page

Teardown: Ugmonk's About Page

Teardown: Ugmonk's About Page

Teardown: Wavo's Landing Page

Teardown: Wavo's Landing Page

Teardown: Twist vs Slack Comparison Page

Teardown: Twist vs Slack Comparison Page

Teardown: Transistor's About Page

Teardown: Transistor's About Page

Teardown: Tuple's Pricing Page

Teardown: Tuple's Pricing Page

Teardown: Traffic Think Tank's Landing Page

Teardown: Traffic Think Tank's Landing Page

Teardown: Stripe's Homepage

Teardown: Stripe's Homepage

Teardown: Segment's Product Page

Teardown: Segment's Product Page

Teardown: Statamic's About Page

Teardown: Statamic's About Page

Teardown: Shepherd's Landing Page

Teardown: Shepherd's Landing Page

Teardown: Segment's Feature Page

Teardown: Segment's Feature Page

Teardown: Radical Design's Landing Page

Teardown: Radical Design's Landing Page

Teardown: Privy's Shop Small Ecommerce

Teardown: Privy's Shop Small Ecommerce

Teardown: Polymath's Landing Page

Teardown: Polymath's Landing Page

Teardown: Peel's Landing Page

Teardown: Peel's Landing Page

Teardown: Manscaped's Facebook Ad

Teardown: Manscaped's Facebook Ad

Videos

146

Super easy product explainer video - Swipe File

Super easy product explainer video - Swipe File

Clever Ikea print ad for comforter - Swipe File

Clever Ikea print ad for comforter - Swipe File

Awesome homepage headline and matching visuals for audio/video editor - Swipe File

Awesome homepage headline and matching visuals for audio/video editor - Swipe File

How to Create a Marketing Plan in 6 Steps

How to Create a Marketing Plan in 6 Steps

How to Get Your First $1k, $10k, & $100k MRR

How to Get Your First $1k, $10k, & $100k MRR

How to get #1 Product of the Day on Product Hunt

How to get #1 Product of the Day on Product Hunt

Quiznos Spongmonkeys Superbowl Ad - Swipe File

Quiznos Spongmonkeys Superbowl Ad - Swipe File

Product Description Video - Swipe File

Product Description Video - Swipe File

Mental Models for Marketing: 4.9 Process - C.R.I.B.S.

Mental Models for Marketing: 4.9 Process - C.R.I.B.S.

Mental Models for Marketing: 4.8 Process - Effort vs. Impact

Mental Models for Marketing: 4.8 Process - Effort vs. Impact

Mental Models for Marketing: 4.7 Process - Good, Cheap, or Fast

Mental Models for Marketing: 4.7 Process - Good, Cheap, or Fast

Mental Models for Marketing: 4.3 Process - People-Process-Product

Mental Models for Marketing: 4.3 Process - People-Process-Product

Mental Models for Marketing: 4.5 Process - Eisenhower Matrix

Mental Models for Marketing: 4.5 Process - Eisenhower Matrix

Mental Models for Marketing: 4.4 Process - G.R.O.W.S.

Mental Models for Marketing: 4.4 Process - G.R.O.W.S.

Mental Models for Marketing: 4.1 Process - Intro Into Process

Mental Models for Marketing: 4.1 Process - Intro Into Process

Mental Models for Marketing: 4.2 Process - Innovation vs. Optimization

Mental Models for Marketing: 4.2 Process - Innovation vs. Optimization

Marketing Like A Media Company: 1.7 Media Strategy - Everyone Is A Content Creator

Marketing Like A Media Company: 1.7 Media Strategy - Everyone Is A Content Creator

Marketing Like A Media Company: 1.6 Media Strategy - Elevating Employees To Thought Leaders

Marketing Like A Media Company: 1.6 Media Strategy - Elevating Employees To Thought Leaders

Marketing Like A Media Company: 1.5 Media Strategy - Amplifying Founders

Marketing Like A Media Company: 1.5 Media Strategy - Amplifying Founders

Marketing Like A Media Company: 1.4 Media Strategy - Creating Media Personalities

Marketing Like A Media Company: 1.4 Media Strategy - Creating Media Personalities

Webinars

1

SaaS Marketing Summit 2022

SaaS Marketing Summit 2022

Marketing Like A Media Company

Marketing Like A Media Company

Marketing Like A Media Company

Marketing Like A Media Company

Marketing Like A Media Company

Playlist

Mental Models for Marketing

Mental Models for Marketing

Mental Models for Marketing

Mental Models for Marketing

Mental Models for Marketing

Playlist

The Five Factors of Growth

The Five Factors of Growth

The Five Factors of Growth

The Five Factors of Growth

The Five Factors of Growth

Playlist

There are too many public, spammy communities for marketers. This community is a place to build real relationships, learn from others, and receive accountability to do your best work.

San Diego, California

Website LinkedIn Twitter

455

articles

26

case studies

51

infographics

135

podcast episodes

1

report

58

toolkits

146

videos

1

webinar