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Nearbound Daily #028: Don't Be a Hero, Be a Helper
Article
Nearbound Daily #028: Don't Be a Hero, Be a Helper
3 Nearbound Plays for Personalized Gifting
Article
3 Nearbound Plays for Personalized Gifting
Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles
Article
Nearbound Daily #499: Takeover with Nelson Wang from Partner Principles
ELG Insider Daily #672: Reignite your sales spark
Article
ELG Insider Daily #672: Reignite your sales spark
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
Article
ELG Insider Daily #623: Cold email is not dead, it is just not partner-led
ELG Insider Daily #638: The secret to customer retention
Article
ELG Insider Daily #638: The secret to customer retention
Nearbound Daily #533: Inside Story: HubSpot Wasn't Always Partner-Centric
Article
Nearbound Daily #533: Inside Story: HubSpot Wasn't Always Partner-Centric
Follow the network: Your path to market expansion
Article
Follow the network: Your path to market expansion
Ecosystem-Led Growth: The power of your partner ecosystem
Article
Ecosystem-Led Growth: The power of your partner ecosystem
ELG Idols: Meet the enterprise sales veteran who turned commercetools' ecosystem into a revenue machine
Article
ELG Idols: Meet the enterprise sales veteran who turned commercetools' ecosystem into a revenue machine
The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech
Article
The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech
The Friday Concentrate #12: Is Your Brand A Nurse Tree?
Article
The Friday Concentrate #12: Is Your Brand A Nurse Tree?
How Gong x Chili Piper's pipeline-acceleration partnership fuels their customers' sales - and their own
Article
How Gong x Chili Piper's pipeline-acceleration partnership fuels their customers' sales - and their own
Speed Up Deals with this Warm Intro Email Template
Article
Speed Up Deals with this Warm Intro Email Template
How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore's Book on ELG
Article
How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore's Book on ELG
Don't Waste Your Prospect's Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Article
Don't Waste Your Prospect's Time on Discovery. Speed Up the Sales Qualification Process With Partners.
Cold Outbound Isn't Dead. Here's What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.
Article
Cold Outbound Isn't Dead. Here's What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.
Stop Increasing Your Sales Activities. With ELG, You Need Less Opportunities to Hit Quota
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Stop Increasing Your Sales Activities. With ELG, You Need Less Opportunities to Hit Quota
You're Getting in the Way. How Modern Partner Managers Empower Sales Teams to Co-Sell (Without the Bureaucracy)
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You're Getting in the Way. How Modern Partner Managers Empower Sales Teams to Co-Sell (Without the Bureaucracy)
Okay, So It's a Down Market. Now What?
Article
Okay, So It's a Down Market. Now What?
Partnerships 101: What is Partner Marketing?
Article
Partnerships 101: What is Partner Marketing?
The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
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The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
Don't Lose the Connection. How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
Article
Don't Lose the Connection. How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships
Don't Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Article
Don't Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
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3 Companies on Building Their First Partnerships Team (And Hiring From Within)
Want To Up Your Integration Game? Adopt A Product Mindset.
Article
Want To Up Your Integration Game? Adopt A Product Mindset.
How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
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How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)
How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
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How to Approach an Unequal SaaS Partnership (Without Being a Jerk or a Pushover)
Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.
Article
Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.
Start Small. Focus on One Co-Selling Motion. Then, Replicate Its Success.
Article
Start Small. Focus on One Co-Selling Motion. Then, Replicate Its Success.
Partnerships 101: What is Co-Selling?
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Partnerships 101: What is Co-Selling?
21 Partnerships People You Should Follow on LinkedIn
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21 Partnerships People You Should Follow on LinkedIn
We Mapped the Career Paths of 6 Women in Partnerships
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We Mapped the Career Paths of 6 Women in Partnerships
Your B2B SaaS Partner Page Checklist (with 50 Examples)
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Your B2B SaaS Partner Page Checklist (with 50 Examples)
A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
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A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
6 Tips for Strengthening the Bond Between Your CSMs and Partners
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6 Tips for Strengthening the Bond Between Your CSMs and Partners
3 Steps To Ensure Partnerships Outperforms Outbound Sales
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3 Steps To Ensure Partnerships Outperforms Outbound Sales
How Typeform Went From 30 Integrations to 100+ in Just One Year
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How Typeform Went From 30 Integrations to 100+ in Just One Year
The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership
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The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership
Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
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Remote, In-Office, or Hybrid? Where Partnership Professionals Worked in 2021
Standout Traits for a Great Partner Case Study (With Examples)
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Standout Traits for a Great Partner Case Study (With Examples)
Your Guide to Preparing for Your Next Partner Pitch Meeting
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Your Guide to Preparing for Your Next Partner Pitch Meeting
A Primer: 3 Things to Lookout for as a Partnership Leader
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A Primer: 3 Things to Lookout for as a Partnership Leader
Tech Ecosystem Maturity: How to Level Up Your "Better Together" Messaging
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Tech Ecosystem Maturity: How to Level Up Your "Better Together" Messaging
Monetize Your Technology Partnerships With These 8 Tactics
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Monetize Your Technology Partnerships With These 8 Tactics
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow
Article
How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
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Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
How to Calculate Your Tech Ecosystem's Impact on Churn (and Get Your Entire Team Driving Adoption)
Article
How to Calculate Your Tech Ecosystem's Impact on Churn (and Get Your Entire Team Driving Adoption)
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
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Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
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4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
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5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner's Account Managers
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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner's Account Managers
No More Ambiguity. How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
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No More Ambiguity. How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Everything You Should Know About Launching a Startup Partner Program
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Everything You Should Know About Launching a Startup Partner Program
4 Leadership Lessons We Learned at Our First Happy Hour
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4 Leadership Lessons We Learned at Our First Happy Hour
Partnerships 101: What is Cross-Selling?
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Partnerships 101: What is Cross-Selling?
The Beginner's Guide to SaaS Tech Partnerships
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The Beginner's Guide to SaaS Tech Partnerships
The 5 Things to Do in Your First 90 Days as a Partnership Leader
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The 5 Things to Do in Your First 90 Days as a Partnership Leader
You Have Dormant Partners. Here's How to Get Their Interest
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You Have Dormant Partners. Here's How to Get Their Interest
An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration
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An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration
Your Product-First Partnerships Team Should Report Directly to the CEO
Article
Your Product-First Partnerships Team Should Report Directly to the CEO
Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
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Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short
Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
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Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
A Quick Breakdown of Ecosystem-Led Sales (And How AEs are Closing Deals 46% Faster)
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A Quick Breakdown of Ecosystem-Led Sales (And How AEs are Closing Deals 46% Faster)
It's Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them
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It's Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them
5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
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5 Lessons on Hyper-Growth Partnerships We Can Learn From Slack
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
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Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
Partnerships 101: What is a PRM and Should I Use One?
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Partnerships 101: What is a PRM and Should I Use One?
Build Affective and Cognitive Trust to Bond With Your Remote Team. Here's How.
Article
Build Affective and Cognitive Trust to Bond With Your Remote Team. Here's How.
Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?
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Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?
Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
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Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships
5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
Partnerships 101: How to Organize and Execute an Online Event With Your Partners
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Partnerships 101: How to Organize and Execute an Online Event With Your Partners
14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems
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14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems
Tech Ecosystem Maturity: How to Level up Your Co-selling Workflows
Article
Tech Ecosystem Maturity: How to Level up Your Co-selling Workflows
From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year
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From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year
Your Partnerships Team Should Report to Sales (At First)
Article
Your Partnerships Team Should Report to Sales (At First)
6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team's Growth)
Article
6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team's Growth)
Partnerships 101: How to Launch a Tech Partnership Program
Article
Partnerships 101: How to Launch a Tech Partnership Program
8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
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8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Article
Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
Confessions Of A GSI: Here's What GSIs Look For In An ISV Partner
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Confessions Of A GSI: Here's What GSIs Look For In An ISV Partner
WP Engine Used This 7-Stage "Bow-Tie" Funnel to Increase Agency Partners by 50%
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WP Engine Used This 7-Stage "Bow-Tie" Funnel to Increase Agency Partners by 50%
Get Off the Partner Enablement Treadmill
Article
Get Off the Partner Enablement Treadmill
Work in Sales? A Career in Partnerships Could Help You Make More Money Faster
Article
Work in Sales? A Career in Partnerships Could Help You Make More Money Faster
2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
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2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
23% of Companies Co-Selling are Going All In. Here's Why They're Right.
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23% of Companies Co-Selling are Going All In. Here's Why They're Right.
20 Integrations and Chrome Extensions for Partner Managers
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20 Integrations and Chrome Extensions for Partner Managers
10 Facts You Oughta Know if You Work in B2B Partnerships
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10 Facts You Oughta Know if You Work in B2B Partnerships
How to Win Over Your Strategic Partner's Customer Success Team Right Away
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How to Win Over Your Strategic Partner's Customer Success Team Right Away
Crossbeam Has Acquired Partnered. Co-Selling Will Never Be the Same.
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Crossbeam Has Acquired Partnered. Co-Selling Will Never Be the Same.
How to Land Your Next Strategic Partnership (and Build Your Reputation in the Market)
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How to Land Your Next Strategic Partnership (and Build Your Reputation in the Market)
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.
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Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.
Stop Leaving Partner-Influenced Revenue on the Table. Here's How.
Article
Stop Leaving Partner-Influenced Revenue on the Table. Here's How.
My $2.6 Billion Ecosystem Fail
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My $2.6 Billion Ecosystem Fail
4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
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4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time