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Traction Complete enables account-based marketing and account-based selling in Salesforce. The app ensures the dollars marketing is spending on generating leads are given the best opportunity to convert. It instantly enriches a Lead with firmographic data, matches the Lead an Account if it exists in the org and routes it to the right rep. Fast response times matter when it comes to responding to a Lead. The routing capabilities enables sales to act fast and the visualforce component gives custom

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